SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Marketing in Dover, New Hampshire
A marketing agency for Dover service businesses that turns searches into calls.
Dover service businesses hire one team for the website, search, ads and phone answering, at published prices, and one report counts the calls each brings.
- A written plan before you commit
- A report that counts the calls
- Site, domain and content stay yours
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where a Dover plan starts
What a Dover marketing plan has to cover
A Dover service business can hire one team for the website, search, ads and phone answering, and Lithium Marketing reports all four in calls and leads. Strafford County has 2,729 business establishments, from one-truck trades to landscaping firms with full crews, and the plan that fits a one-truck operation rarely fits a firm with three crews.
Landscaping services are Strafford County's largest trade group at 71 establishments, with electrical contractors next at 67 and plumbing and HVAC contractors at 51, so a Dover business that sells more than one trade needs a page and a phone rule for each. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
The four services
How the four services fit a Dover business
Every card opens that service's Dover page, and the first one to fix is whichever is weakest once the calls are counted.
SEO for DoverA page for each trade and each town, a profile whose categories match them, and the same details on every listing.Learn more Web design for DoverA WordPress site you own, with photos from finished jobs and a call button a phone visitor can reach without hunting.Learn more PPC for DoverGoogle Ads for the work you want more of, with the account opened in your name and a monthly report on the calls it brought.Learn more AI receptionist for DoverA phone line that answers at any hour, books the job and sends questions to a person, plus AI consulting and custom automation.Learn more
Search in Dover
What Dover customers search before they call
“plumber dover nh” and “landscaping dover nh” each draw 140 searches a month, and “electrician dover nh” draws 110. Each of those searches needs its own page, because one services page makes three trades compete for the same screen.
What a click costs separates them: $25.77 for “plumber dover nh”, $6.66 for “landscaping dover nh” and $9.49 for “electrician dover nh”. A plumber has to earn the call through pages and profile work before buying much traffic, while a landscaper can test a small ad budget sooner.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency dover nh | under 10 | not reported |
| digital marketing dover nh | under 10 | not reported |
| marketing agency dover nh | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair dover nh | 40 | $28.36 |
| plumber dover nh | 140 | $25.77 |
| pest control dover nh | 50 | $25.47 |
| electrician dover nh | 110 | $9.49 |
| landscaping dover nh | 140 | $6.66 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 14 to 284 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dover nh”, as Google showed it to a searcher located in Dover. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Dover market
Homes, rentals and a rising population
Dover's median home was built in 1976, and 54.8% of Dover's homes were built before 1980, so repair and replacement work here starts from an older house. The quote form should ask what the job involves and how old the house is, and the photos should show work on houses of that age.
52.7% of Dover's occupied homes are owner-occupied, so a large share are rentals, and the person who calls may not be the person who approves the work. Your intake should ask for the property contact, and your pages should speak to landlords as clearly as to owners. Dover also added 5.7% to its population between 2020 and 2025, so new residents may not know the established names yet, which makes reviews and a complete profile worth more than a familiar logo.
- residents (2025 estimate)
- 34,623
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.7%
- population change, 2020 to 2025
- housing units
- 15,433
- housing units
- of occupied homes owner-occupied
- 52.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 54.8%
- of homes built before 1980
- median home value
- $436,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Strafford County
The trades a Dover plan has to cover
Strafford County has a lot of project work: 41 residential remodelers, 30 excavation and site preparation contractors and 27 new home builders. Buyers of that work compare finished jobs, so each trade needs a gallery, a scope form and proof of completed projects.
Strafford County's painting contractors number 12, and its pest control companies 6. A six-company trade still needs a page for each treatment it sells, so the page should say which treatments or finishes you cover and let the phone do the rest.
County Business Patterns
Trade and home service businesses in Strafford County
Establishments by industry, 2023
- Landscaping services71
- Electrical contractors67
- Plumbing, heating and air-conditioning contractors51
- Residential remodelers41
- Excavation and site preparation contractors30
- New home builders27
- Painting contractors12
- Pest control companies6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Dover marketing program starts
The first month counts the calls, so the next dollar follows the numbers.
1
Put tracking on the calls
Call and form tracking go in first, so every change after that is measured in calls.
2
Fix the weakest channel
If a slow site or a thin profile is the weak point, that gets fixed before a new channel is added.
3
Write the pages for each trade
Service pages for the work you sell, plus town pages for the places your crews already drive to.
4
Add ads or answering later
Google Ads buys calls sooner, and the AI receptionist answers the phone at any hour of the day.
Proof
Website, SEO and Google Ads for Byers Septic
Byers Septic Service hired Lithium to build its website and run its SEO and Google Ads, and the card shows what that produced. Matt Johnson, from his time running On-Target Landscape, gives his own account of the team beside it.
Septic“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Dover
Marketing for the towns around Dover
Dover is the most populous city in the New Hampshire Seacoast region, and the links below start with Rochester and Manchester, then run to Concord and Nashua, with South Portland in Maine and Lowell in Massachusetts past the state lines. The state page covers every other New Hampshire city.
Pricing
Published prices for a Dover marketing plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Dover owners want to know before they hire
Still curious?
Call (503) 766-5964 or email [email protected].
Can a Dover business start with one service?
You can start with the website, the search work, Google Ads or the phone line and add the rest later. The website, search, ads and receptionist carry published prices, and custom automation is quoted after a discovery call, so the plan grows only when you decide it should.
How do you decide which service comes first?
The channel that loses the most calls goes first. A co-founder opens your site, your Google Business Profile and any ads you run, then names the first fix and what it costs.
Do all the services report in one place?
They do: one monthly report shows calls, leads and cost per lead for each service, so you can compare the website, the ads and the phone line without stacking invoices.
Who runs the strategy calls?
A co-founder does. DJ Van Zanten takes the first call and the strategy calls after it, and Allison McKenney is the account manager for the day-to-day work.
What do you need from us to build the plan?
A link to the site, the trades you sell and the towns your crews cover. If you have ads running, access to the account helps, and a co-founder can read it during the call.
Free action plan
Get a Dover plan built around your busiest trade
Tell us the trades you sell and the towns your crews cover, and send a link to the site. On a short video call, a co-founder will name the first channel to fix and what it costs.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ