Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Dover, New Hampshire
Dover PPC, where the spend follows the calls.
Dover PPC starts with what a call is worth in your trade, and the Google Ads account stays in your name from setup.
- A budget built from click costs
- Your billing, your account, your history
- Cost per lead in the monthly report
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a paid click has to earn
Dover PPC before the first campaign
The Google Ads account is opened in your name, with your billing on it, and Lithium Marketing runs the campaigns inside it for Dover service businesses. A garage door repair click in Dover averages $28.36 on about 40 searches a month, and a trade with cheaper clicks stretches the same budget further.
Management starts at $500 a month, plus ad spend. A bigger ad budget, extra channels and landing page work each raise the management number, and you see it before the first campaign runs. Strafford County has 67 electrical contractors, so an electrician's ads need the job and the town in them, not the trade alone.
Click costs in Dover
Which Dover clicks are worth buying
The click price separates the trades: $25.77 for a plumbing search in Dover and $6.66 for landscaping. A plumber should start with fewer, tighter keywords, and a landscaper can test a broader set, because the budget buys more clicks in one trade than the other.
No paid ads showed on the Dover plumber results page we checked, so the top of the page belonged to the map and the organic results. Ad slots change by hour, searcher and budget, so the campaign runs beside the profile.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency dover nh | under 10 | not reported |
| ppc agency dover nh | under 10 | not reported |
| ppc management dover nh | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair dover nh | 40 | $28.36 |
| plumber dover nh | 140 | $25.77 |
| pest control dover nh | 50 | $25.47 |
| electrician dover nh | 110 | $9.49 |
| landscaping dover nh | 140 | $6.66 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 14 to 284 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dover nh”, as Google showed it to a searcher located in Dover. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Dover market
Where a Dover ad budget meets the housing
52.7% of Dover's occupied homes are owner-occupied, which leaves a large rental share. A property manager and a homeowner respond to different offers, so the ad copy and the landing page should say who the work is for.
Dover added 5.7% to its population between 2020 and 2025, and the median home value is $436,700. If new residents are a target, a landing page that names the town and the service gives them a reason to call before they have a regular contractor.
- residents (2025 estimate)
- 34,623
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.7%
- population change, 2020 to 2025
- housing units
- 15,433
- housing units
- of occupied homes owner-occupied
- 52.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 54.8%
- of homes built before 1980
- median home value
- $436,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Strafford County
A trade-by-trade ad budget for Dover
A pest control search in Dover draws about 50 a month, and a click costs $25.47, so a pest company should put its budget behind the treatments that already produce calls.
Electrical work draws about 110 searches a month in Dover, and a click costs $9.49, so an electrician can test several ad groups before picking a winner.
County Business Patterns
Trade and home service businesses in Strafford County
Establishments by industry, 2023
- Landscaping services71
- Electrical contractors67
- Plumbing, heating and air-conditioning contractors51
- Residential remodelers41
- Excavation and site preparation contractors30
- New home builders27
- Painting contractors12
- Pest control companies6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
A Dover Google Ads account, start to first report
Nothing goes live until the tracking works, and the budget follows the work you can take on.
1
Read the account you have
First we read the account as it stands: which campaigns bring calls, and which search terms spend without a lead.
2
Wire the conversions
GA4, call tracking and form events get connected before launch, so the account starts from a measured baseline.
3
Build a landing page per job
Each job you want more of gets its own page, with the phone number and the service area at the top.
4
Tune daily, then weekly
The first 30 days get daily bid and search-term changes, then the same work runs weekly against your own call numbers.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Town & Country Glass: ads, website and SEO
Town & Country Glass is a commercial glass company in Portland. Lithium built its website, ran its Google Ads and handled its SEO, and the figures on the card come from those projects. Matt Johnson, from his time running On-Target Landscape, adds a separate view.
Commercial glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Dover
Where a Dover campaign can spend
Bids are set city by city. Lowell and South Portland have their own pages below, beside the New Hampshire cities, and the state page covers everywhere else.
Published price
Dover PPC management fees, apart from ad spend
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you pay for a click in Dover
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Dover business spend on ads?
Set the budget from what one job is worth. Take the click cost in your trade and the share of clicks that turn into calls, then pick a number where a single job covers the spend.
When do the ads start producing calls?
The first calls usually arrive in the opening week. The first 30 days go to removing search terms that spend without a lead and shifting budget to the terms that bring calls.
What counts as a lead in the report?
A call or a form that asks for your work. Each campaign gets its own line in the monthly report: the calls it produced, the leads and the cost per lead, so you can see which one pays for itself.
Is Google the only channel you run?
No. Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram. A second channel gets added once the Google account is steady and the same customer shows up there.
Can you guarantee a cost per lead?
No, and we do not. What Lithium guarantees is the work: tracking, the landing pages, the search term reviews and the monthly report. The cost per lead moves with your market and your close rate.
Free action plan
Get a Dover PPC plan from your own click costs
Bring the trade, the busy months and the value of one job. On a short video call, a co-founder will compare the Dover click costs with that value and set the opening budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ