RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
SEO in Dover, New Hampshire
Dover SEO for a results page where the map comes before the web results.
A Dover SEO plan works the profile, the service pages and the reviews as one job, and reports in calls and leads each month.
- Town pages for the roads you cover
- A profile that names every service
- A simple way to ask for reviews
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What SEO has to do here
Why Dover searches start with the map
For “plumber dover nh”, the Map Pack came first and no paid ads showed when we checked. Lithium Marketing handles the profile, the service pages, the reviews and the links that give Google a reason to show a Dover business.
The plumber search in Dover draws 140 a month at $25.77 a click, so a Dover plumber needs the profile, the reviews and a page for each service before paying for traffic. A business that sells pest control or landscaping as well needs a separate page for each of those trades, because one services page answers none of them well.
What Dover searches show
The searches a Dover SEO page has to answer
The “plumber dover nh” listings carried 284, 60 and 14 Google reviews when we checked, and the 14-review listing still sat second in the pack. Yelp, Facebook and the Better Business Bureau all ranked in the top 10 under them. The review count is not the only thing that decides a place in the pack.
The same name, phone number and services on Yelp, Facebook and the BBB as on your site give Google one version of your business to read. That Dover results page also showed a People Also Ask box and no AI Overview when we checked, so the pages should answer the questions a buyer types before they call.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency dover nh | under 10 | not reported |
| seo company dover nh | under 10 | not reported |
| seo services dover nh | under 10 | not reported |
| seo dover nh | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 14 to 284 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dover nh”, as Google showed it to a searcher located in Dover. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Dover market
The towns around Dover that need pages
Dover covers 26.7 square miles of land, so the city line is not the edge of a crew's work. Town pages should carry the state for the places across the river: South Berwick and Eliot are in Maine.
Dover has 34,623 residents, and Strafford County has 135,043, so a Dover business that wants work from the whole county needs a page for each town it serves. Those pages are how a business shows up in a search from Rochester, Somersworth or Barrington.
- residents (2025 estimate)
- 34,623
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.7%
- population change, 2020 to 2025
- housing units
- 15,433
- housing units
- of occupied homes owner-occupied
- 52.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 54.8%
- of homes built before 1980
- median home value
- $436,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Strafford County
Which Dover trades need pages first
Strafford County has 67 electrical contractors and 51 plumbing and HVAC contractors, so an electrician in Dover is one of many. The page has to name the kind of job, and the profile has to carry the right categories.
The county's project trades are a smaller group: 27 new home builders and 30 excavation and site preparation contractors. Each sells work a homeowner cannot size up from a photo, so those pages need scope and materials spelled out, with a gallery of finished projects beside them.
County Business Patterns
Trade and home service businesses in Strafford County
Establishments by industry, 2023
- Landscaping services71
- Electrical contractors67
- Plumbing, heating and air-conditioning contractors51
- Residential remodelers41
- Excavation and site preparation contractors30
- New home builders27
- Painting contractors12
- Pest control companies6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
What a Dover SEO retainer does each month
The work starts with what blocks Google, then moves to the pages and the profile.
1
Clear the technical blocks
Crawl errors, slow templates and broken links get fixed first, because nothing else works while Google cannot read the site.
2
Write the pages for Dover trades
A page for each service and each town your crews cover, written for the customer who types that search.
3
Finish the profile and the listings
The Google Business Profile gets categories, hours and service areas that match the site, and the directories get the same name and phone.
4
Build links, then report
Links go to the pages that bring calls, and the monthly report shows calls, leads and cost per lead.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
Website and SEO for Robinson Restoration
A new website and SEO were the work behind the Robinson Restoration numbers on the card. Marc Rickabaugh of Rickabaugh Construction adds his account of the team.
Restoration“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Dover
SEO for the towns a Dover crew covers
The nearby SEO pages cover Concord, Nashua, Rochester and Manchester in New Hampshire, and the links also cross into Maine and Massachusetts. The state page collects the rest of New Hampshire.
Published price
What a Dover SEO retainer costs
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Dover SEO questions before you sign
Still curious?
Call (503) 766-5964 or email [email protected].
What changes the monthly SEO price?
The monthly number moves with the number of pages, the towns you cover and how much profile work the account needs. A one-location trade business usually sits at the low end of the range above.
How long before the pages bring calls?
Two timelines run side by side. Technical fixes usually land inside 30 days, and rankings for local and long-tail searches build over 60 to 90 days. Revenue tends to compound from month four. Calls and leads show in the report from the first month, so the trend is visible before the rankings settle.
Can you promise a place in the Map Pack?
Google decides who appears in the map, and Lithium cannot put a business there. The work is the profile, the pages, the reviews and the links that give Google something to read.
Who owns the site and the pages when we stop?
The site, the domain and the content belong to you, and every page Lithium writes is published on your site, so the work stays with you if the retainer ends.
What access do you need from us?
Site access, the service list, the towns you cover and the Google Business Profile. A co-founder goes through all four on the video call before naming the first fix.
Free action plan
See what a Dover SEO plan would fix first
Send a link to the site and a short list of the searches you want to win. A co-founder will walk through the pages, the profile and the first fixes on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ