SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO in Federal Way, Washington
Search engine optimization for Federal Way service businesses that brings in more work.
A Federal Way SEO plan covers service and area pages, the Google Business Profile and a monthly report in calls and leads.
- Pages for the trades you sell
- Profile work, categories and photos
- A monthly report on calls and leads
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Federal Way SEO, answered
Why Federal Way searches need their own pages
When we checked the results page for “plumber federal way”, the Map Pack came first, and the three listings carried 193, 6 and 208 reviews. Lithium Marketing builds the service pages and the Google Business Profile that a business needs to compete for that kind of result, so it can show up for the work it sells, not only for its name.
Federal Way covers 22.315 square miles of land, and 40.1% of its homes were built before 1980. Housing age is a guide to which service pages matter: older houses often need repair and replacement pages, while newer ones lean toward upgrades and maintenance. A page for each service and each part of the city you cover gives a customer a result that matches the search.
Searches in Federal Way
What the Federal Way results page shows a customer
“seo federal way” draws 10 searches a month, and a Federal Way SEO plan cannot live on that phrase alone. The searches that fill a schedule name the service, not the agency: plumber, electrician, roofer, landscaper. Each one gets a page written for the customer who types it, with the city and the service in the title.
The results page for “plumber federal way” showed no paid ads when we checked. That leaves the Map Pack and the organic list below it, and Facebook and Yelp held top-10 spots in that list. A business that wants the click needs its listings on those sites to carry the same name, phone and services as its own pages.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency federal way | 10 | not reported |
| seo federal way | 10 | not reported |
| seo company federal way | under 10 | not reported |
| seo services federal way | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 6 to 208 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber federal way”, as Google showed it to a searcher located in Federal Way. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Federal Way market
Housing age and what the repair search looks like
Federal Way holds 37,479 housing units, and the stock runs from older houses to builds from the last decade. That mix is a reason to name the part of town on a service page: a repair page for an older house and an upgrade page for a newer one can both point at the same city and still speak to different customers.
Federal Way sits in the southwest corner of King County, with the Dash Point waterfront on one side and I-5 running through it. An area page that names the part of the city you cover reads like it came from a company that works there. Build one for each part of town where you take jobs, and one for each nearby city that brings you work.
- residents (2025 estimate)
- 99,729
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.3%
- population change, 2020 to 2025
- housing units
- 37,479
- housing units
- of occupied homes owner-occupied
- 55.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 40.1%
- of homes built before 1980
- median home value
- $552,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades around Federal Way
Where King County's repair trades sit
Painting contractors in King County number 531, and plumbing, heating and air-conditioning contractors 468. Both trades have hundreds of businesses in the county, so the differentiator has to be on the page: the services you take, the parts of the city you cover and reviews that name the work.
Search volume tells a different story from the trade count. “electrician federal way” draws 210 searches a month, while “roofing company federal way” draws 40. The electrician has more demand and more competitors; the roofer can compete for a smaller pool with one strong page on repairs and one on replacements.
County Business Patterns
Trade and home service businesses in King County
Establishments by industry, 2023
- Residential remodelers1,651
- New home builders874
- Landscaping services843
- Painting contractors531
- Electrical contractors477
- Plumbing, heating and air-conditioning contractors468
- Excavation and site preparation contractors234
- Roofing contractors206
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
How a Federal Way SEO retainer is built
Fix what blocks Google first, then add the pages, the profile work and the links that move them.
1
Make the site easy to crawl
We fix the errors that keep Google from reading the site, then watch Search Console for which pages gain impressions first.
2
Give the profile the same facts as the site
The profile's categories, services, hours and photos should say what the website says, and a short review request goes out when a job closes.
3
Write the pages customers search for
One page per service, one for each part of Federal Way you cover, and answers to the questions customers ask before they call.
4
Earn links and line up listings
Directory listings get the same name, number and services as the site, and links come from local sources that already mention businesses in your trade.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
A septic company's site, SEO and ads
Byers Septic Service hired Lithium for a website, SEO and Google Ads. The result on the card comes from that combined work. Dave Turin, who runs Dozer Dave, an excavation company, recommends DJ Van Zanten for website and internet marketing work.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Federal Way
Where a Federal Way SEO plan goes next
Click a nearby city below to see how much search demand it carries and how many contractors already work there. The Washington page at the end lists every city in the state that Lithium covers.
Published price
What SEO costs a Federal Way business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Federal Way owners ask about SEO
Still curious?
Call (503) 766-5964 or email [email protected].
How much does SEO cost for a Federal Way business?
It runs $1,300–$3,000 a month. The number depends on how many services you sell, how many pages the site needs and how much work your trade needs in King County. A one-location shop with a solid site sits near the low end; a company with several services and a thin site lands higher.
How long before the phone rings more?
Technical fixes usually show movement within 30 days, local and long-tail rankings typically take 60 to 90 days, and revenue tends to build from month four. The first monthly report shows the call and lead totals, so you can see the direction before the rankings settle.
Do I have to sign for six months?
There's a six-month starting term, then it runs month to month with 30 days' notice. The six months exist because local results take time to build, and the calls and rankings show up in the monthly report as they come.
Can you promise a Map Pack spot?
Google chooses the order, and no agency can promise a place in it. Lithium guarantees the work: profile details, service pages, listings that match and links that earn trust. The monthly report shows movement and the calls that came with it.
Is AI search work part of the retainer?
It is built into the monthly work. We write sections that answer a question in the first sentence, add schema, and keep the business details identical everywhere, which is what AI answers read best. The report still measures calls, because an AI mention is not something anyone can promise.
Free action plan
Ask for an SEO plan built on Federal Way searches
Send the site and the services you sell. A co-founder will look at the results page for your main service with you on a short video call, then list the pages to build first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ