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Marketing for Fresno service businesses

A marketing agency helping Fresno businesses win service jobs.

Build a steadier flow of Fresno service calls with a marketing plan that a co-founder explains before you buy.

Get my free action plan Call our AI receptionist now (503) 766-5964
  • Service pages with real job photos
  • Reports connecting spend to leads
  • Phone answering around the clock

Google searches each month

What Fresno searches for, by service

1,590

searches a month

  • Web design
    790
  • SEO
    540
  • Digital marketing
    250
  • PPC management
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Make the next job easier to win

Fresno digital marketing with a reason for every service

Lithium Marketing connects search, websites, advertising and phone answering to help Fresno service businesses win work. The phrase “landscaping fresno” attracts about 1,000 searches a month. For a company pursuing those customers, the job starts with being found and continues through the estimate request. We take responsibility for the marketing steps between them.

You may need more visibility, a stronger website or someone to pick up while you are working. We look at where customers drop out, then recommend the service that addresses it. A paid click should reach a page about the advertised job, and the person calling should hear the same offer they read online.

Choose where to begin

Give each part of your marketing a job

The Fresno service guides below explain the work, pricing and decisions behind each option.

SEO for your repair and project workBuild search visibility around Fresno repair and project terms, with service details that help a customer choose your business.Learn more Website pages that explain the jobShow Fresno customers the projects you can repeat, explain the estimate process and give them a short way to request it.Learn more PPC measured against your marginsTest Fresno job searches against your margins and crew capacity, then use booked work to decide where the next ad dollar goes.Learn more AI answering with your call rulesGive callers answers about your Fresno coverage and a next step while you are on a job, with human transfers when needed.Learn more

Customers and coverage

Make the service area and the buyer clear

Owner-occupied homes account for 50.1% of Fresno’s occupied housing. If you work with rental properties, describe how tenants, owners and property managers can arrange service. Put that information on the website and in the phone answers so your staff spends less time untangling who needs to approve a job.

Old Fig Garden is an unincorporated community surrounded by Fresno. If you serve it, name it in your coverage and check the addresses you target in ads. A city label alone can leave a customer unsure, so we use the places your crews serve when setting up your marketing.

residents (2025 estimate)
555,549
residents (2025 estimate)
population change, 2020 to 2025
+2.5%
population change, 2020 to 2025
housing units
189,098
housing units
of occupied homes owner-occupied
50.1%
of occupied homes owner-occupied
of homes built before 1980
49.4%
of homes built before 1980
median home value
$374,800
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Help customers compare

Make your specialty visible in a busy trade market

Electrical contractors number 208 in Fresno County. An electrician’s marketing needs to explain the work customers can book, such as repairs or panel upgrades, and show completed jobs. The same principle applies across home services: give the buyer a reason to call beyond a company name and a list of trades.

Fresno County also records 204 residential remodelers. A project business can use photos and a description of the estimate process to help homeowners decide. We carry those details into the service page, ad and follow-up so the offer stays recognizable throughout.

County Business Patterns

Trade and home service businesses in Fresno County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    229
  • Electrical contractors
    208
  • Landscaping services
    207
  • Residential remodelers
    204
  • New home builders
    145
  • Painting contractors
    97
  • Roofing contractors
    71
  • Pest control companies
    71

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Spend in a sensible order

Turn the gaps in your marketing into a work list

Your budget buys defined work, with calls and booked jobs guiding what happens next.

1

Choose the jobs worth pursuing

Tell us what you want to sell more of, what the work earns and where you send crews. We use those limits to choose the services and searches to pursue.

2

Follow a customer through the gaps

We inspect search visibility, website pages, tracking and phone handling. You get a recommendation tied to the point where you are losing opportunities.

3

Put the first service into motion

We agree on scope and cost, then build or improve the pages, campaigns or phone setup the plan calls for. The offer stays consistent across the work.

4

Use booked work to set priorities

Reports show where leads came from; your booking feedback shows which ones paid. That gives us a basis for improving the program or recommending another service.

A program you can examine

Drake’s 7 Dees invested across its marketing

For garden center Drake’s 7 Dees, Lithium delivered a website, SEO and Google Ads. The case study follows that work across search traffic and paid conversions. The accompanying recommendation comes from Dave Turin of the excavation business Dozer Dave.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDave TurinDozer Dave

Look at the places you serve

Compare the plan for other California cities

Clovis, Visalia, Modesto, Salinas, Bakersfield and Tracy each have a marketing guide below. Use the California directory for the wider list, then bring the cities you want to grow in to your planning call.

Pricing

Put a cost beside each part of the plan

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Choosing an agency without buying more than you need

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can you improve the marketing I already have?

We can take over or improve an existing service when the setup supports the work you need. Bring your website and any active campaigns to the call. We will identify what is worth keeping, what needs repair and where a rebuild would earn its cost before recommending one.

What determines the price of a combined Fresno marketing plan?

Your chosen services and their scope determine the price. Website size affects the build; SEO depends on the work required and revenue per lead. Ad management varies with ad spend, channels and landing page work. Custom automation gets its own quote after a free discovery call, so you can approve each part with the cost in view.

Who will I work with on my Fresno account?

A co-founder handles strategy, and account manager Allison McKenney is your day-to-day contact. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. You can share projects, review progress and make decisions without taking time out for travel.

What commitment do I make when I hire Lithium?

The usual service agreement begins with six months and continues month to month with 30 days’ notice. The AI receptionist has no contract. We set out the services and terms in your proposal so you can see the commitment before work begins.

Is this suitable for a small service company?

A small service company can start with the work its budget and capacity support. You do not need a large staff or a purchase from every service category. We look at your margins, the jobs you want and who handles incoming calls to recommend a scope you can use.

Free action plan

Choose your next marketing move with a free Fresno plan

Start with the problem you want solved: a website customers cannot find, unanswered calls or ads that do not pay. Include your site address and current spend in the form. Your free plan comes with a short video call with a co-founder to discuss the first priority and its cost.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success
(503) 766-5964 [email protected]

2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213

Prefer to pick a time? Book a 30-minute call with DJ

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Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
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