Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Digital marketing in Salinas, California
Salinas marketing built around the calls it brings.
One team can build the site, run SEO and ads, and answer the phone for Salinas customers, with the price agreed before work starts.
- Site, search, ads and phones from one team
- Each call traced to its source
- Work reviewed in calls and jobs
Google searches each month
What Salinas searches for, by service
120
searches a month
- Web design100
- Digital marketing10
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, one set of numbers
What a Salinas business can hand to one team
Salinas is home to 159,134 people and is the most populous city in Monterey County. Its home service businesses, from plumbers to landscapers, compete for the same local searches. Lithium Marketing puts the website, local search, paid ads and AI phone answering under one plan, so a search that starts on a phone can end as a booked job.
Four jobs sit inside one plan: make the site load fast and explain the work, earn the searches, buy the ones worth paying for, and answer every call. With four vendors, each one reports a different number. One team keeps the same call tracking across all four, so the report can say which page, search or ad produced the job.
Four services, one plan
Pick the service that fixes the biggest gap first
Each card opens the Salinas page for that service, where the prices and the local numbers sit together.
Salinas search that starts with your Google profileCity and service pages, a complete profile and review requests that help customers find you.Learn more A Salinas site that makes the call easyA fast WordPress build that shows finished jobs and keeps the phone one tap away.Learn more Salinas ads for the work you can takeGoogle Ads aimed at the jobs your crews can start, with every call tied to its keyword.Learn more A Salinas phone line that answers 24/7An AI receptionist that books jobs and transfers a caller to your team when the rules say so.Learn more
Where Salinas searches go
The searches your plan has to cover
The calls come from trade searches. “Plumber salinas” draws about 1,000 a month, and “pest control salinas” about 210, so one services page cannot cover what customers type. The plan starts with a page for each trade you sell.
Click costs in Salinas spread from $1.41 for landscaping to $47.57 for garage door repair, so the plan reads the cost with the search volume before it spends a dollar. A cheap click on a search nobody makes is still wasted money.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency salinas | 10 | not reported |
| digital marketing agency salinas | under 10 | not reported |
| digital marketing salinas | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair salinas | 70 | $47.57 |
| pest control salinas | 210 | $23.27 |
| plumber salinas | 1,000 | $19.75 |
| roofing company salinas | 140 | $5.28 |
| electrician salinas | 210 | $5.04 |
| landscaping salinas | 170 | $1.41 |
| water damage restoration salinas | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 26 to 853 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yellow Pages, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber salinas”, as Google showed it to a searcher located in Salinas. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Salinas market
The housing stock decides the page list
Older housing drives the service mix: 57.9% of Salinas homes were finished before 1980, so repair and replacement pages carry more weight than new-build pages. A single services list leaves those jobs unexplained, and Google has nothing specific to match.
Owner-occupied homes are 47.0% of the city’s occupied housing, so rental properties are a large part of the market. A landlord page and a line about who approves work save the property manager a phone call before the job starts.
- residents (2025 estimate)
- 159,134
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.7%
- population change, 2020 to 2025
- housing units
- 45,249
- housing units
- of occupied homes owner-occupied
- 47%
- of occupied homes owner-occupied
- of homes built before 1980
- 57.9%
- of homes built before 1980
- median home value
- $654,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Monterey County
Which trades need the site, and which need the phone
Monterey County counts 238 residential remodelers and 133 new home builders, and both sell projects a customer researches for weeks. For those businesses the site and the search pages do the selling, and the call comes near the end of a long decision.
Monterey County has 165 landscaping services and 131 plumbing and HVAC contractors, and for both, the next call can be a quote request or an emergency. A burst pipe or a drainage problem cannot wait for a proposal, so the phone line and the ad budget come before a project gallery.
County Business Patterns
Trade and home service businesses in Monterey County
Establishments by industry, 2023
- Residential remodelers238
- Landscaping services165
- New home builders133
- Plumbing, heating and air-conditioning contractors131
- Electrical contractors131
- Painting contractors104
- Roofing contractors41
- Excavation and site preparation contractors26
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Where the work starts
How a Salinas plan gets built
Tracking goes in first, then the work that sends calls to a page built to take them.
1
Put a number on every channel
Tracking goes on the site, the Google profile and every ad first, so the first report can show which channel produced each Salinas call.
2
Fix the page every channel lands on
If the site is slow on a phone or hides the number, that gets fixed before more traffic arrives.
3
Build the pages the searches ask for
Service and city pages for the work you want, plus a Google profile that lists every service you sell.
4
Put the phone line to work
The AI receptionist answers the calls the other three produce, and custom automation takes over follow-up and review requests.
A garden center and a carpet business
A garden center’s website, search and ads in one place
Drake’s 7 Dees is a garden center, and Lithium built its website, ran its SEO and managed its Google Ads. The card carries the results of that work. The quote is Kevin Atiyeh’s, of Atiyeh Bros, a carpet and rug company.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Salinas
Beyond Salinas: the cities on their own pages
San Jose, Santa Clara and Sunnyvale each have a marketing page below, so the same plan can be priced for the cities your crews reach. The other pills cover the nearby cities and every California city.
Pricing
Published prices for Salinas service businesses
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
The questions Salinas owners bring to the first call
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Salinas business fix first?
Whatever stops the most calls between the search and the booking. That might be a phone that rings out while crews are on jobs, a page that takes too long on a phone, or a site nobody finds yet. Send a week of calls and the site link, and a co-founder will show you where the calls stop before you commit to the work.
Can we start with one service and add the rest later?
Start with the service that matches the gap you found, run it long enough to judge, then add the next one. The tracking is shared across all four, so a website call and an ads call land in the same report and the comparison stays honest.
How does a Salinas business work with your team?
By email and on scheduled calls, with a co-founder on strategy and an account manager on the day to day. DJ Van Zanten takes the strategy calls, Allison McKenney answers day-to-day questions, and the schedule sits in the proposal. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video.
How is the price set when we run more than one service?
Each service is priced on its own, so you pay for the ones you choose. The website is a one-time project fee, SEO bills monthly, the AI receptionist is $179 a month with no contract, and Google Ads adds a management fee on top of your click spend. A co-founder puts the total in the proposal before anything starts.
What if most of our work comes from repeat customers?
If most of your work comes from repeat customers, those customers still look you up before they call. A returning customer checks your number, and a referred one reads your reviews, so the profile and the site both have to hold up. The plan treats those as the front door, whether the job came from a neighbor or a search.
Free action plan
Put a Salinas growth plan on one page
Tell us what you sell and the work you want more of. A co-founder will put the four services on one page with you and set the order and the price for each, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ