FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Google Ads for Grand Island service businesses
Grand Island Google Ads that follow the jobs your crews can take.
Grand Island businesses get Google Ads in an account they own, call tracking on every campaign, and management from $500 a month plus ad spend.
- Campaigns split by job type
- Calls and forms counted
- Waste cut from search terms
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a click buys
What Grand Island clicks cost before you bid
Lithium Marketing runs Google Ads for Grand Island service businesses, and the first job is to know what a click is worth in each trade. “Pest control grand island” draws 110 searches a month at an average $8.63 a click, while “landscaping grand island” runs about 70 searches at $3.78, so the same budget buys different amounts of attention.
Price per click is only half the decision. “Plumber grand island” averages $9.60 a click on about 480 searches a month, and the value of the job behind that click decides whether the price is high or low.
The auction you are in
Where a Grand Island ad budget should land
The plumbing result we checked showed no paid ad at all, so on the day we looked the organic and local listings had the page to themselves. That changes by hour and by searcher, which is why the campaign is built for the days when ads do run.
The electrician search in Grand Island is the opposite case: about 110 searches a month at an average $6.35 a click, a price that leaves room for a small test. The landing page, the call tracking and the negative keyword list decide whether that test produces calls.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency grand island | under 10 | not reported |
| ppc agency grand island | under 10 | not reported |
| ppc management grand island | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber grand island | 480 | $9.60 |
| pest control grand island | 110 | $8.63 |
| electrician grand island | 110 | $6.35 |
| landscaping grand island | 70 | $3.78 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 211 to 312 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber grand island”, as Google showed it to a searcher located in Grand Island. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
What a job is worth
Budget from the job, not from a national average
Grand Island has a median household income of $63,795, so a $9.60 click has to be paid for by a local job, not a national average for the trade. That is why the first call covers what a booked job is worth to you.
Interstate 80 sits 4 miles south of Grand Island, so a service area can run well past the city line. Set the map by where the crews go, then let the call tracking show which towns produce calls.
- residents (2025 estimate)
- 53,943
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.5%
- population change, 2020 to 2025
- housing units
- 21,503
- housing units
- of occupied homes owner-occupied
- 57.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 58.3%
- of homes built before 1980
- median home value
- $218,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trade by trade
Why one trade’s budget is not another’s
Hall County counts 34 plumbing, heating and air-conditioning contractors and 6 pest control companies. The counts give the size of each trade, not the price of a click: the campaign is set from the live auction, the search terms and the calls each trade brings in.
The county also counts 13 excavation and site preparation contractors, a group that sells quoted projects, not same-day visits. Their ads need a form and a project photo more than a phone number, and one account can hold both kinds of campaign if they stay separate.
County Business Patterns
Trade and home service businesses in Hall County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors34
- Residential remodelers28
- Landscaping services28
- New home builders24
- Electrical contractors16
- Roofing contractors15
- Excavation and site preparation contractors13
- Painting contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The setup
What the first month of ads looks like
Tracking goes in before any budget moves, and the campaigns stay inside the work the crews will take.
1
Set the job boundary
Write down the work you want, the towns you cover and the jobs you will not take, so the targeting has a boundary.
2
Wire the tracking first
Call tracking and form tracking go in before any budget moves, so the first month has numbers to read.
3
Split campaigns by intent
Urgent repairs, planned projects and branded searches get their own ads and their own landing pages.
4
Tune daily, then weekly
Bids and search terms are adjusted daily through the first 30 days, then weekly, against what the calls cost.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
From a fence company’s account
Website, SEO and Google Ads for F&W Fence Co.
F&W Fence Co. had Lithium build its website and run its Google Ads and SEO, and the card shows what that combination built. The quote beside it is Dave Turin’s.
Fence“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveCampaigns beyond Grand Island
A budget for each town you cover
Kearney, Lincoln, Omaha, Bellevue and Sioux City, Iowa can each get their own budget line inside one account. Add a city when the crews serve it, and check the Nebraska page for the state’s other markets.
Published price
The management fee on a Grand Island ad account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
What does a first campaign need in ad spend?
A first campaign needs enough to cover a few weeks of clicks in one service and one area. At $8.63 a click for pest control or $9.60 for plumbing, the proposal sets that number from the trade’s click cost and the calls the crew can handle, then adds spend once the cost per lead is known.
How soon does a new campaign produce calls?
The first calls usually come in week one, once tracking is live. The first month then goes into cutting search terms that never convert and moving budget to the ones that do.
Who owns the Google Ads account?
You do. The account is in your business’s name, and Lithium works inside it, so the history, the conversion data and the billing stay with you if the work ends.
Do you run ads anywhere other than Google?
Microsoft Ads and Meta ads on Facebook and Instagram are options when the audience is there. The campaign starts on Google, where trade searches begin, and adds a channel when the numbers make the case.
How is the management fee set?
Management starts at $500 a month, plus ad spend. Before a campaign starts, the proposal sets the fee from three things: how much you spend on ads, which channels run and what landing pages the work needs.
Free action plan
Put a Grand Island ad budget under review
What a job is worth to you and which towns your crews cover are the two things that shape a first campaign. Bring both to a short video call with a co-founder, who will check the click costs and the tracking against them.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ