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Google Ads with a business reason to spend

An Omaha PPC plan for the jobs you have room to book.

Control your Omaha ad spending with service-specific campaigns and reporting that shows calls, leads and cost per lead by campaign.

  • Ad groups matched to your job types
  • Call and form conversion tracking
  • Search terms reviewed for waste
Dixie Glass website homepage for glass services on the Mississippi Gulf Coast
76%more conversions for Dixie Glass (January vs the January before)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Make the budget earn its place

Omaha PPC needs a plan for expensive clicks

Lithium Marketing manages paid campaigns around the jobs Omaha service businesses want to sell. The average click cost for “garage door repair omaha” is $41.97. Before spending at that level, we check the offer, landing page and tracking, then agree on a budget your company can test.

Your campaign should say what the customer gets and send them to a page about that service. We separate the work you want to promote, exclude searches that do not fit and use lead reporting to decide what deserves more spend. Your team’s booking feedback supplies the part an ad account cannot see on its own.

Keep the budget inside your coverage

Choose campaign locations more precisely than “the metro”

The Omaha, NE-IA metropolitan area has 1,009,836 residents. Identify the cities and service areas your crews cover before selecting campaign locations. If you only serve part of that market, exclusions help keep the campaign focused on addresses where you can take the work.

Snow is Omaha’s most common winter precipitation. If weather affects your appointment capacity, use your job calendar to decide when an outdoor-service campaign should change. We review seasonal plans with you and pause ads for work you are unable to schedule.

residents (2025 estimate)
488,797
residents (2025 estimate)
population change, 2020 to 2025
-0.6%
population change, 2020 to 2025
housing units
213,023
housing units
of occupied homes owner-occupied
57.4%
of occupied homes owner-occupied
of homes built before 1980
60.9%
of homes built before 1980
median home value
$245,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Give each offer its own budget test

Reach buyers for the work your crew does well

Electrical contractors total 157 establishments in Douglas County, Nebraska. An electrician advertising installations needs copy and a landing page that explain those installations. General electrical ads can be harder to evaluate when repair requests and larger projects all arrive in the same campaign.

Excavation and site preparation make up 48 establishments in Douglas County, Nebraska. For that kind of project work, ask for the property location and basic scope before an estimate. We use the job requirements you provide to shape the ad and form, then check how closely incoming leads match.

County Business Patterns

Trade and home service businesses in Douglas County

Establishments by industry, 2023

  • Landscaping services
    303
  • Residential remodelers
    286
  • Plumbing, heating and air-conditioning contractors
    190
  • Electrical contractors
    157
  • Painting contractors
    135
  • New home builders
    106
  • Roofing contractors
    94
  • Excavation and site preparation contractors
    48

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Account setup and ongoing work

Build an Omaha campaign you can evaluate

A campaign needs an agreed offer, working tracking and a review schedule before a larger budget makes sense.

1

Identify the work with capacity

We review current advertising and ask which services need bookings. You set the coverage and spending limit for the campaign.

2

Prepare the offer and measurement

Ads and landing pages describe the same job, with call and form tracking tested before launch. Reporting groups calls, leads and cost per lead by campaign.

3

Remove searches that miss the offer

We examine search terms, bids and lead quality daily during the first 30 days, then weekly. Exclusions and budget changes follow what the account shows.

4

Bring booking feedback into the budget

Tell us which leads scheduled work and which were unsuitable. That feedback helps distinguish a campaign generating calls from one attracting jobs your crew wants.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

An advertising case to examine

Commercial glass results across paid and organic search

In Portland, commercial glass business Town & Country Glass received SEO, a website and Google Ads from Lithium. Its case separates the advertising conversion result from organic search growth. Nathan Boos discusses the agency relationship from his experience running Hillsview Building.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Location choices for your campaigns

Review Nebraska and Iowa ad markets separately

Use the PPC links to research another market before widening your targeting. Bellevue, Lincoln and Grand Island are Nebraska options; Sioux City, Des Moines and Ankeny are in Iowa. The state directory lets you compare further Nebraska cities.

Published price

Separate account fees from the advertising budget

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Omaha advertising questions before launch

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How do you price the work of running our ads?

Management starts at $500 a month, plus ad spend, and the fee depends on ad spend, the channels we run and landing page work. We explain that scope before launch. The advertising budget is a separate amount paid to the platform, so you can see both parts of the commitment.

What if our budget cannot support every service?

We can concentrate the test on a limited set of jobs and locations. Start with the work your crew has room for and enough margin to market. Spreading a small budget across unrelated offers makes it harder to learn which campaign deserves continued spending.

What can we learn from the first advertising results?

Initial results typically appear within the first week, and we examine the account from launch. Early calls help identify unsuitable searches and problems with the offer. We continue comparing campaign performance with your booking feedback before treating an early lead cost as a stable basis for expansion.

How will your reports distinguish calls from bookings?

Campaign reports show calls, leads and cost per lead. Your staff then tells us which leads became appointments or completed jobs. Keeping that feedback in the review helps us direct spend toward services that your company can sell and deliver, with the reporting setup agreed before work begins.

Can you work on an account another agency built?

We can review an existing account and use its performance history to plan the work. Share access, current spending and the services you want to promote. We check tracking and campaign structure before changing budgets, then explain what we would retain and what needs correction.

Free action plan

Check your Omaha ad budget against the jobs it needs to bring

Bring the services you advertise, current spending and examples of leads that did or did not book. A co-founder will go through a free campaign plan with you on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan