SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC advertising for Lincoln, Nebraska
A PPC agency turning Lincoln ad clicks into calls.
Put your Lincoln ad budget behind jobs you can take, with campaign reporting on lead costs and feedback from your bookings.
- Campaigns grouped by service
- Call and form conversion tracking
- Search terms checked for wasted spend
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know what the budget has to earn
Lincoln PPC starts with the value of winning the job
Lithium Marketing plans and runs PPC campaigns for Lincoln service businesses with a budget tied to the work they want. The average click price for “hvac repair lincoln” is $28.16. Before spending at that level, we discuss what a booked repair is worth and make sure calls and form submissions can be measured.
An average “landscaping lincoln” click costs $4.06. That lower price still needs a business case: a maintenance lead and a large installation request may be worth different amounts to you. We organize campaigns around the services you sell, then use campaign lead costs and your booking feedback to decide where spending belongs.
Decide what to buy
The search term, ad and landing page should agree
Clicks for “roofing company lincoln” average $7.76. A broad phrase like that can lead to several kinds of work. We write ads and landing pages that explain the service being offered, then review the search terms that triggered them. Your budget should support customers seeking your work.
The “plumber lincoln” results contained 2 search ads when we checked. An ad has to give the customer a reason to choose it alongside the local business listings. We match its offer to the landing page, make calling easy and track the contacts that follow.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency lincoln | 10 | not reported |
| google ads agency lincoln | under 10 | not reported |
| ppc management lincoln | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair lincoln | 30 | $28.16 |
| pest control lincoln | 70 | $21.51 |
| plumber lincoln | 1,000 | $13.83 |
| electrician lincoln | 110 | $13.01 |
| garage door repair lincoln | 880 | $12.67 |
| roofing company lincoln | 720 | $7.76 |
| landscaping lincoln | 720 | $4.06 |
| water damage restoration lincoln | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 2 recorded
- Local listing reviews
- 24 to 5,900 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lincoln”, as Google showed it to a searcher located in Lincoln. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Make room for changes in demand
Adjust the budget when your booking calendar changes
Lincoln has cold winters and hot, humid summers. If those shifts affect your calls or installation schedule, we use your records to plan ad spending around them. Past bookings and upcoming crew availability help us choose when to promote each service.
Tell us which months have space for more work and when your crews are already committed. We can change the campaign emphasis as capacity changes. A contractor selling planned projects may need estimate requests ahead of an opening, while a repair business may want more calls during an available stretch.
- residents (2025 estimate)
- 301,522
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.5%
- population change, 2020 to 2025
- housing units
- 128,449
- housing units
- of occupied homes owner-occupied
- 56.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 47.4%
- of homes built before 1980
- median home value
- $264,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Match the offer to the business
Give buyers a specific reason to choose your offer
Roofing contractors total 45 establishments in Lancaster County. To help a buyer choose yours, explain the roof work you provide and put project photos on the landing page. We test the offer and review the resulting leads before recommending that you raise spending.
Lancaster County has 15 pest control establishments, and “pest control lincoln” clicks average $21.51. A pest company needs to separate the treatments it offers and the places it serves before paying for that traffic. Across trades, job value and booking results determine whether a campaign deserves more budget.
County Business Patterns
Trade and home service businesses in Lancaster County
Establishments by industry, 2023
- Residential remodelers181
- Landscaping services139
- Plumbing, heating and air-conditioning contractors121
- Electrical contractors102
- New home builders100
- Painting contractors67
- Excavation and site preparation contractors47
- Roofing contractors45
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Set up, measure and improve
Run an ad account you can judge by its leads
Your budget, service priorities and conversion tracking are agreed before the campaigns begin.
1
Check the current spend
We inspect any existing campaigns and landing pages, identify the searches producing leads and look for spending on the wrong jobs or places.
2
Set up the conversion measurements
We configure GA4 and call tracking, then test that phone calls and form submissions appear as conversions in your campaign reports.
3
Create ads for the work on offer
Service groups get matching ad copy and landing pages. We set the service area and exclude search terms that clearly describe work you do not sell.
4
Refine against leads and bookings
Campaigns are reviewed daily through the first 30 days, then weekly. We adjust bids and search terms using performance and your feedback about which leads booked.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Paid results with the full service history
How Byers Septic invested in reaching customers
Byers Septic Service used Lithium for Google Ads, website development and SEO. Its case study covers both paid advertising and organic search results from that work. Matt Johnson’s recommendation comes from his time running On-Target Landscape, describing his experience as a business owner.
Septic“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeSeparate city, separate decision
Add ad coverage only when the extra work makes sense
Research PPC in Bellevue, Omaha, Grand Island or Kearney before expanding beyond Lincoln. Sioux City, Iowa and Topeka, Kansas are also linked as separate markets, and the Nebraska guide covers other cities; campaign targeting follows the locations your business chooses.
Published price
Separate campaign spending from the fee to run it
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Budget and performance questions for Lincoln advertisers
Still curious?
Call (503) 766-5964 or email [email protected].
What affects the fee for running our PPC campaigns?
The management fee depends on ad spend, channels and landing page work. Google Ads management starts from $500 a month, plus ad spend. We settle both the fee and the advertising budget before launch, with the planned services and locations spelled out in the scope.
How soon can paid ads bring a service business leads?
Initial results typically arrive within the first week of running campaigns. The early calls help us check the offer and the search terms against the work you want. We keep refining the account after launch; a quick start does not establish a lasting cost per lead.
What will the monthly ad report tell me?
The report shows calls, leads and average cost per lead by campaign. You tell us which leads turned into booked work and which missed the mark. We use that feedback to judge the campaigns against the value of your jobs, then recommend changes to the offer or spend.
Can you run ads on platforms other than Google?
Lithium also manages Microsoft Ads and Meta ads, including Facebook and Instagram. We choose channels according to your customers and the service you are selling. A project business may have a different reason to test another channel than a company seeking immediate repair calls.
What are the terms if we hire you to run ads?
PPC normally begins with a six-month agreement, then moves to month-to-month service with 30 days’ notice. The proposal sets out the campaign scope and budget. We review performance throughout that period so changes are based on what the campaigns and your booking records show.
Free action plan
Work out a Lincoln ad budget your bookings can support
Request a free PPC plan with your current ad budget and the value of a typical job. During a short video call with a co-founder, compare what the campaigns need to earn against the work you have capacity to book.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ