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PPC in Grants Pass, Oregon

Grants Pass PPC managed against cost per lead.

Grants Pass service businesses get Google Ads run on an account in their name, with a monthly report on calls, leads and cost per lead.

  • Your billing and ad history stay yours
  • A campaign for each service you run
  • The report prices each lead
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

What a click buys

What a Grants Pass click costs before it becomes a call

The Google Ads account is opened in your name, and Lithium Marketing runs the campaigns from $500 a month in management, plus ad spend. An average click on “hvac repair grants pass” runs $55.64, so a campaign without conversion tracking is an expensive guess at that price.

The spread across trades is wide: “electrician grants pass” averages $4.11 a click, while “garage door repair grants pass” runs $25.91 and “pest control grants pass” averages $23.75. That spread decides how much of the budget each service can carry before the cost per lead stops making sense.

The Grants Pass calendar

When the calls bunch up

Grants Pass has 51.3 afternoons a year above 90 °F and 77.5 mornings that drop to 29 °F or lower. If your HVAC or plumbing calls bunch up around those days, the ad budget should be ready for them and not spread evenly across the year.

Rain is the other calendar here: Grants Pass gets roughly 31 inches a year, with three-quarters of it falling between November and March. If roof leaks or water damage drive your winter calls, the budget should be ready for that stretch, while a landscaper saves the bigger budget for the dry months.

residents (2025 estimate)
39,239
residents (2025 estimate)
population change, 2020 to 2025
+0.2%
population change, 2020 to 2025
housing units
17,297
housing units
of occupied homes owner-occupied
57%
of occupied homes owner-occupied
of homes built before 1980
47.3%
of homes built before 1980
median home value
$382,600
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Which trades carry the click

Two trades, two budgets

Josephine County has 8 roofing contractors and 44 landscaping services. The two trades do not share a sales cycle, so each gets its own campaign, its own page and its own budget line.

Painting is the third piece: Josephine County has 29 painting contractors, and their season runs through the dry months before the rain returns.

County Business Patterns

Trade and home service businesses in Josephine County

Establishments by industry, 2023

  • New home builders
    64
  • Residential remodelers
    45
  • Landscaping services
    44
  • Painting contractors
    29
  • Plumbing, heating and air-conditioning contractors
    28
  • Electrical contractors
    19
  • Excavation and site preparation contractors
    15
  • Roofing contractors
    8

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The first month

How a Grants Pass account gets set up

Tracking goes in before the budget moves, and the campaigns follow the work your crews can take.

1

Open the account in your name

The Google Ads account is created under your business, so the history, the billing and the data stay with you if we part ways.

2

Wire the tracking

GA4, call tracking and form conversions get connected, so the report can show calls, leads and cost per lead.

3

Build one campaign per service

Each service you want more of gets its own campaign and landing page, with the search terms that waste money excluded.

4

Tune daily, then weekly

Bids and search terms get adjusted daily through the first 30 days, then weekly against the numbers in the report.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

The project on the card

Byers Septic: the website, SEO and ads behind the card

The client behind the card is Byers Septic Service, which hired Lithium for a website, SEO and Google Ads, and its numbers come from all three. The company's location is not documented, so the card is not a Grants Pass result. Beside it, Dave Turin of Dozer Dave recommends DJ Van Zanten for a site and for internet marketing.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDave TurinDozer Dave

Across Oregon

Google Ads across the Oregon cities below

One account can target the towns linked here. The PPC pages for Medford, Roseburg and Klamath Falls carry their own click costs, and Eugene, Springfield and Corvallis sit with them under the Oregon page.

Published price

What PPC management costs in Grants Pass

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

What Grants Pass owners want to know about ads

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What starting budget does a Grants Pass campaign need?

Start from what one job is worth and work backward. A higher click cost means a leaner opening budget until the landing page proves it can convert. We pick the first number together on the strategy call, then change it when the report shows cost per lead.

When do the first calls arrive?

Tracking goes in before anything else. Calls usually start in the opening week, and then the work turns to removing search terms that never convert and feeding the ones that do.

Whose Google Ads account is it?

Yours. The account is opened under your business, with your billing and your history, and it stays that way if the working relationship ends. We run the campaigns inside it.

Do you run ads on anything besides Google?

Sometimes. A second channel only earns a place when the first one’s cost per lead says it should. Microsoft Ads and Meta ads on Facebook and Instagram are managed options, and we test one at a time.

How do I know which ads bring calls?

The monthly report lists calls, leads and cost per lead by campaign, so you can see which service is carrying its budget and which one is not. We review it together and move the next month’s spend toward the campaigns that produced the most contact.

Free action plan

Get a free Google Ads plan for Grants Pass

Tell us the trade, the months that fill your calendar and what one job pays. A co-founder will price the clicks for your work and show where the first month’s budget should go on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan