SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Grants Pass, Oregon
Grants Pass service businesses get Google Ads run on an account in their name, with a monthly report on calls, leads and cost per lead.

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Businesses
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Businesses we’ve worked with
What a click buys
The Google Ads account is opened in your name, and Lithium Marketing runs the campaigns from $500 a month in management, plus ad spend. An average click on “hvac repair grants pass” runs $55.64, so a campaign without conversion tracking is an expensive guess at that price.
The spread across trades is wide: “electrician grants pass” averages $4.11 a click, while “garage door repair grants pass” runs $25.91 and “pest control grants pass” averages $23.75. That spread decides how much of the budget each service can carry before the cost per lead stops making sense.
Click costs in Grants Pass
“plumber grants pass” averages $10.47 a click, so a plumber can test more searches on the same budget than an HVAC company can. The landing page still has to turn the visit into a call, or the cheaper click buys nothing.
No paid ad showed for “plumber grants pass” when we checked, which says more about that hour than about the trade. Google runs the auction, and a campaign should sit beside a complete profile and a page that can take the call.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency grants pass | under 10 | not reported |
| ppc agency grants pass | under 10 | not reported |
| ppc management grants pass | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair grants pass | 20 | $55.64 |
| garage door repair grants pass | 50 | $25.91 |
| pest control grants pass | 260 | $23.75 |
| plumber grants pass | 720 | $10.47 |
| landscaping grants pass | 210 | $4.82 |
| electrician grants pass | 390 | $4.11 |
| water damage restoration grants pass | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber grants pass”, as Google showed it to a searcher located in Grants Pass. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Grants Pass calendar
Grants Pass has 51.3 afternoons a year above 90 °F and 77.5 mornings that drop to 29 °F or lower. If your HVAC or plumbing calls bunch up around those days, the ad budget should be ready for them and not spread evenly across the year.
Rain is the other calendar here: Grants Pass gets roughly 31 inches a year, with three-quarters of it falling between November and March. If roof leaks or water damage drive your winter calls, the budget should be ready for that stretch, while a landscaper saves the bigger budget for the dry months.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades carry the click
Josephine County has 8 roofing contractors and 44 landscaping services. The two trades do not share a sales cycle, so each gets its own campaign, its own page and its own budget line.
Painting is the third piece: Josephine County has 29 painting contractors, and their season runs through the dry months before the rain returns.
County Business Patterns
Trade and home service businesses in Josephine County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Tracking goes in before the budget moves, and the campaigns follow the work your crews can take.
The Google Ads account is created under your business, so the history, the billing and the data stay with you if we part ways.
GA4, call tracking and form conversions get connected, so the report can show calls, leads and cost per lead.
Each service you want more of gets its own campaign and landing page, with the search terms that waste money excluded.
Bids and search terms get adjusted daily through the first 30 days, then weekly against the numbers in the report.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
The project on the card
The client behind the card is Byers Septic Service, which hired Lithium for a website, SEO and Google Ads, and its numbers come from all three. The company's location is not documented, so the card is not a Grants Pass result. Beside it, Dave Turin of Dozer Dave recommends DJ Van Zanten for a site and for internet marketing.
Septic9Xorganic traffic
91 to 799 visits a month
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAcross Oregon
One account can target the towns linked here. The PPC pages for Medford, Roseburg and Klamath Falls carry their own click costs, and Eugene, Springfield and Corvallis sit with them under the Oregon page.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Start from what one job is worth and work backward. A higher click cost means a leaner opening budget until the landing page proves it can convert. We pick the first number together on the strategy call, then change it when the report shows cost per lead.
Tracking goes in before anything else. Calls usually start in the opening week, and then the work turns to removing search terms that never convert and feeding the ones that do.
Yours. The account is opened under your business, with your billing and your history, and it stays that way if the working relationship ends. We run the campaigns inside it.
Sometimes. A second channel only earns a place when the first one’s cost per lead says it should. Microsoft Ads and Meta ads on Facebook and Instagram are managed options, and we test one at a time.
The monthly report lists calls, leads and cost per lead by campaign, so you can see which service is carrying its budget and which one is not. We review it together and move the next month’s spend toward the campaigns that produced the most contact.
Free action plan
Tell us the trade, the months that fill your calendar and what one job pays. A co-founder will price the clicks for your work and show where the first month’s budget should go on a short video call.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ