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Marketing for Oregon service businesses

Oregon SEO and digital marketing for more booked jobs.

Find your Oregon city's marketing guide, then build a plan for more calls with a co-founder who knows your service goals.

  • Service pages with local job photos
  • Ad targeting by service area
  • Reports on calls and leads

Google searches each month

Searches for marketing help that name Oregon

Searches for marketing, SEO, web design and ads, by the place they name

  • Portland
    4,280
  • Eugene
    780
  • Bend
    430
  • Salem
    310
  • Medford
    230
  • Beaverton
    70
  • Lake Oswego
    50
  • Searches naming Oregon
    510

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Choose the cities where you want work

An Oregon marketing plan starts with your service area

Oregon service businesses hire Lithium Marketing to turn search traffic into calls through SEO, websites, Google Ads and AI reception. Start with the city guides to see the search and housing figures for the places you serve. Then we can decide where to improve your website, which services to advertise and how to handle the calls.

Across Oregon, 49.1% of homes were built before 1980. If repairs or remodeling are part of your business, show examples of that work and explain how you evaluate a property before quoting. Your city guide helps narrow that statewide picture to the housing and services closer to your customers.

Housing and seasons across Oregon

Match the offer to the property and the region

Owner-occupied homes account for 63.3% of occupied housing statewide in Oregon. Tell homeowners what happens between requesting an estimate and starting the job. If you also work for landlords or property managers, explain who can authorize work and ask for that contact when someone requests a quote. The website and phone answers should follow the same process.

Oregon's western third has very wet winters and dry summers; its eastern high desert has cold, snowy winters and very dry summers. If weather changes your roofing or landscaping schedule, give us the busy months for each area you serve. We can use your booking history and crew capacity to set an advertising calendar for each service area.

residents (2025 estimate)
4,273,586
residents (2025 estimate)
population change, 2020 to 2025
+0.9%
population change, 2020 to 2025
housing units
1,857,992
housing units
of occupied homes owner-occupied
63.3%
of occupied homes owner-occupied
of homes built before 1980
49.1%
of homes built before 1980
median home value
$477,600
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Oregon's service businesses

Show the customer which jobs you take

Landscaping services account for 1,893 establishments across Oregon. That broad category can include very different offers. If you sell both recurring maintenance and landscape installations, give each a separate explanation, with photos and a quote form that asks about the work. We use your service list to choose the pages and search terms worth pursuing in your city.

Roofing contractors account for 515 establishments statewide in Oregon. A homeowner comparing companies needs to know if you handle their roof type and if they can request a repair or a replacement estimate. Those details belong beside your job photos and customer reviews. The same principle applies across the trades: make the service specific enough for someone to decide to call.

County Business Patterns

Trade and home service businesses in Oregon

Establishments by industry, 2023

  • New home builders
    3,063
  • Residential remodelers
    2,263
  • Landscaping services
    1,893
  • Plumbing, heating and air-conditioning contractors
    1,337
  • Painting contractors
    1,091
  • Electrical contractors
    988
  • Excavation and site preparation contractors
    833
  • Roofing contractors
    515

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

A glass business and a contractor's account

Read the results and hear from an owner

For Town & Country Glass in Portland, Lithium's work covered a website, SEO and Google Ads. The commercial glass company's case study reports the results. Marc Rickabaugh shares a separate experience: hiring Lithium to update Rickabaugh Construction's website and improve its SEO.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Pricing

Budget for the services your Oregon business needs

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Planning marketing across Oregon

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Which city guide should I use if we cover several towns?

Begin with the city where you want more jobs, then read the guides for your other service areas. Bring us that list along with the services you offer in each place. We recommend where to focus by checking search demand, the value of the work and your crew capacity. Your website, ads and phone answers should all reflect that coverage.

What sets the monthly SEO and advertising budget?

Your SEO retainer depends on the work your site and local listings need and the value of a lead to your business. Ad spend, channels and landing-page work determine the Google Ads management fee, which is separate from the budget paid to the ad platforms. Tell us how much additional work your crews can take so we can recommend a starting budget you can sustain.

What does a website build include, and what happens afterward?

We write and build your WordPress site from your service details and job photos, with a typical kickoff-to-launch timeline of six to nine weeks. You review the phone and desktop designs before launch. A private Loom walkthrough teaches your team how to edit the finished pages. The domain, hosting, WordPress installation and content belong to you, so you can keep using the site if you leave Lithium.

Can you help us answer calls from every service area?

Our managed AI receptionist answers 24/7 using your coverage list, with no setup fee. Give us any differences in services or hours between those areas, plus the numbers for transfers to a real person. We check calendar compatibility before connecting appointment booking. If you also need custom follow-up automation, a separate free discovery call defines that project.

How do we keep our marketing current when our service area changes?

Tell your account manager when you add or drop a city or change the jobs you take. For the services you hire us to manage, we update the coverage shown on your website, ad targeting and receptionist answers to match. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.

Free action plan

Build your free Oregon marketing plan around the jobs you want

Send your website, the cities you serve and the work you would like to book more often. A co-founder will use a short video call to review your priorities and explain the recommended services, costs and order of work.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan