Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Eugene, Oregon
Eugene PPC that puts your budget behind booked jobs.
Your Eugene Google Ads run with call tracking from the first click, so every dollar of ad spend is tied to the calls it produced.
- Separate campaigns by service
- Bids set town by town
- Search terms pruned every week
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
How Eugene Google Ads should be run
Lithium Marketing builds and manages Google Ads accounts for Eugene service businesses, and judges every campaign by its cost per booked job. Some trades pay heavily for each visitor: a roofer bidding on “roofing company eugene” pays $56.82 for the average click, so a roofing campaign needs a landing page and call tracking ready before the first dollar is spent.
Other trades buy clicks for far less. “Plumber eugene” averages $12.34 and “electrician eugene” $5.83, so a plumber or electrician can afford separate campaigns for drain cleaning, water heaters or panel upgrades, where a roofer keeps the budget on the jobs worth the most.
Click prices in Eugene
Reading the Eugene click-cost table
Landscaping sits at the bottom of the price column: $3.75 for an average click on “landscaping eugene”. That leaves room to split a modest budget across lawn care, patios and planting, then let tracked calls show which one earns its keep. Clicks on “pest control eugene” at $13.87 and “garage door repair eugene” at $11.64 cost more, so those ads should land on a page that puts the phone number first.
One more thing from the results page: the “plumber eugene” search we checked carried no ads at all, with the Map Pack at the top. Ad slots come and go with budgets and time of day, so plan the account together with your Google Business Profile, which is what fills that Map Pack.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency eugene | under 10 | not reported |
| ppc agency eugene | under 10 | not reported |
| ppc management eugene | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company eugene | 480 | $56.82 |
| pest control eugene | 590 | $13.87 |
| plumber eugene | 1,900 | $12.34 |
| garage door repair eugene | 210 | $11.64 |
| electrician eugene | 720 | $5.83 |
| landscaping eugene | 480 | $3.75 |
| hvac repair eugene | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 277 to 1,000 Google reviews each
- Directories in the top 10
- Houzz, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber eugene”, as Google showed it to a searcher located in Eugene. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Eugene’s year
Set the Eugene ad calendar by season and your call history
Eugene has warm, dry summers and cool, wet winters, and spring and fall bring long spells of light rain. If your outdoor work, from exterior painting to landscaping, books up in the dry months, raise the budget ahead of summer and ease it back when the rain returns.
Eugene has its temperature extremes too: an average of 16 days a year reach 90 °F, and 52 mornings a year drop to freezing or below. If furnace, air-conditioning or frozen-pipe calls spike on days like those, hold part of the monthly budget back so the ads can run harder when they come. A year of tracked calls then shows which weeks deserve the extra spend.
- residents (2025 estimate)
- 178,618
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.7%
- population change, 2020 to 2025
- housing units
- 80,856
- housing units
- of occupied homes owner-occupied
- 47.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.8%
- of homes built before 1980
- median home value
- $460,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bidding by trade
How Lane County trades should bid
Lane County has 101 electrical contractors, and “electrician eugene” draws about 720 searches a month. With those clicks among the cheapest in the table, an electrician can give each service its own ad group and landing page, from panel upgrades to EV chargers, and let tracked calls show which ones pay.
For Lane County’s 224 new home builders and 182 residential remodelers, each booked project is a big ticket, so a campaign can carry a higher cost per lead as long as the quote form asks about the size and timing of the job first.
County Business Patterns
Trade and home service businesses in Lane County
Establishments by industry, 2023
- New home builders224
- Residential remodelers182
- Landscaping services163
- Plumbing, heating and air-conditioning contractors104
- Electrical contractors101
- Painting contractors78
- Excavation and site preparation contractors51
- Roofing contractors39
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Setting up the account
Building a Eugene Google Ads account that books work
Tracking first, then campaigns by service, then tuning against what the calls show.
1
Price a booked job
We look at what a booked job is worth to you and what you can spend, and check any account you already run for search terms that never produced a call.
2
Track before spending
Every ad gets a tracked phone number and every form a conversion tag, so the first report already shows cost per lead by campaign.
3
Build campaigns around services
Each service you want more of, and each town you want it in, gets its own campaign and a landing page that matches the ad.
4
Adjust as the calls come in
Bids and search terms are reviewed daily for the first 30 days and weekly after that, with budget moved toward the campaigns that book jobs.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Google Ads in practice
Google Ads, SEO and a website for a Portland glass company
Town & Country Glass, a commercial glass company in Portland, turned to Lithium for Google Ads, SEO and a new website, and the card reflects all three working together. Beside it, Chris Martin of Mt. Hood Pro Painting talks about his painting company’s experience with Lithium.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingTargeting nearby towns
Ads for the towns past Eugene
Google Ads can reach Springfield, Corvallis, Albany, Roseburg, Salem and Keizer from the same Eugene account, with a separate budget line for each town you serve. Each has its own PPC page below, next to a link for the whole state.
Published price
The management fee for Eugene Google Ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads, answered for Eugene owners
Still curious?
Call (503) 766-5964 or email [email protected].
Do Google Ads pay off for a Eugene roofer at $56.82 a click?
They can, if the numbers work: one booked roof replacement has to pay for a lot of clicks. Roofing campaigns need tight targeting, a landing page built for estimate requests and call tracking that shows cost per lead early. A co-founder runs those numbers with you on the strategy call before any money is spent.
How much should a Eugene business spend on ads?
It depends on your trade’s click price and what a booked job is worth. At $3.75 a click, a landscaper learns a lot from a modest spend, while a roofer needs more to buy enough clicks to judge the campaign. A co-founder sets the opening figure with you, and tracking adjusts it from there.
Do I pay Lithium a share of my ad spend?
Your ad spend is paid straight to Google, and Lithium’s management fee is a separate charge, from $500 a month. A bigger ad budget, more ad channels or landing pages we build for you push that fee higher, and you see the exact figure before a campaign goes live.
Can I run ads only in Eugene and Springfield?
Yes. Google Ads can target by city, ZIP code or radius, so your ads show only where your crews take jobs. Each town can carry its own bid, so if Springfield calls book at a better rate, Springfield gets more of the budget.
What’s in the monthly Google Ads report?
Calls, leads and cost per lead, broken out by campaign, plus a note on what changed that month and why. The reports live in Looker Studio, so you can check them any time, and if you share which leads turned into jobs, booked work goes into the view too.
Free action plan
Get a free audit of your Eugene Google Ads before you spend more
Give us read access to your current ad account, if you have one, and name the services you most want booked. A co-founder goes through the search terms and tracking with you on a short video call and outlines where a Eugene budget should start.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ