Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in Independence, Missouri
A digital marketing agency for Independence service businesses that puts calls first.
Independence service businesses get a website they own, local search, Google Ads and AI phone answering, with reporting on calls and leads.
- Site, search, ads and phone answering
- One account manager across services
- Published prices before work starts
Google searches each month
What Independence searches for, by service
30
searches a month
- SEO20
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the whole picture
Where an Independence marketing plan starts
Independence has 121,675 residents, and the homes they live in need plumbers, roofers, electricians, painters and landscapers. Lithium Marketing runs the website, local search, Google Ads and AI phone answering that turn those needs into calls for the businesses that serve them. One plan keeps all four aimed at the same jobs.
The wider market is the Kansas City metro area, with 2,270,682 people. Independence is the largest suburb on the Missouri side of the Kansas City metropolitan area, so a business here may serve Kansas City and Lee's Summit too. The website, the ads and the phone should name the same cities, or each one sends a different message to the same customer.
The four services
The four services behind an Independence plan
Start with the gap that costs you the most work. Add the other services when the calls show they are needed. Every card opens a page for that service in Independence.
SEO in IndependencePages for each trade and city, plus a Google profile that matches the searches naming Independence.Learn more Web design in IndependenceA site you own, built around finished jobs and a phone number a visitor can tap.Learn more PPC in IndependencePaid search for the jobs you want now, with call tracking and a report on what each campaign returns.Learn more AI receptionist in IndependenceEvery call answered, appointments booked and urgent calls handed to your staff, plus automation for the follow-up.Learn more
Search in Independence
The searches an Independence plan has to answer
“plumber independence mo” draws 590 searches a month, “pest control independence mo” draws 260 and “roofing company independence mo” draws 170. A plan that treats every trade the same spreads the budget thin; the page, the profile and the ad group should follow the services that fill your calendar.
Click prices tell the other half. A click on “plumber independence mo” averages $54.46, and one on “landscaping independence mo” averages $9.25. SEO and the Google profile carry the expensive trade over time, and Google Ads buys the cheaper clicks while the pages gain ground.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency independence mo | under 10 | not reported |
| digital marketing independence mo | 0 | not reported |
| marketing agency independence mo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair independence mo | 10 | $113.74 |
| plumber independence mo | 590 | $54.46 |
| garage door repair independence mo | 70 | $50.60 |
| roofing company independence mo | 170 | $33.68 |
| pest control independence mo | 260 | $24.98 |
| electrician independence mo | 110 | $22.60 |
| landscaping independence mo | 70 | $9.25 |
| water damage restoration independence mo | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 24 to 1,400 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber independence mo”, as Google showed it to a searcher located in Independence. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Independence market
Housing stock that keeps repair and remodel work moving
The median home in Independence was built in 1967, so the repair and remodel work on older houses is the work your pages should explain. A roof replacement, a panel upgrade, a bathroom taken back to the studs: each one deserves its own page, with photos of a finished job and a scope a homeowner can follow.
The median home value in Independence is $172,900. Project photos and scope notes from homes in that range give a buyer a fair reference point, and they show what your crew can do without overselling the job. That is the kind of proof a service page can carry before a customer ever calls.
- residents (2025 estimate)
- 121,675
- residents (2025 estimate)
- population change, 2020 to 2025
- -1%
- population change, 2020 to 2025
- housing units
- 56,084
- housing units
- of occupied homes owner-occupied
- 60.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 69.9%
- of homes built before 1980
- median home value
- $172,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Jackson County
A county with more remodelers than plumbers
Jackson County has 235 residential remodelers and 227 landscaping companies, the two largest trade groups on the county chart. Jackson County also has 193 plumbing, heating and air-conditioning contractors. Each group needs a different first page: a remodeler leads with finished rooms, a plumber with response time and a roofer with age and material repairs.
The smaller fields still sell distinct work. A painting contractor needs a gallery of finished rooms, a home builder needs a page for the plan and the lot, and an electrician needs a page for the panel and the outlet. A general services page blurs all of them into one offer.
County Business Patterns
Trade and home service businesses in Jackson County
Establishments by industry, 2023
- Residential remodelers235
- Landscaping services227
- Plumbing, heating and air-conditioning contractors193
- Electrical contractors162
- Painting contractors81
- Roofing contractors75
- New home builders71
- Excavation and site preparation contractors41
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services fit one Independence plan
Start with the part of the customer's path that loses the most jobs, then connect the others to it.
1
Find where your calls come from
Call tracking and form tracking go in first, so the first report shows the calls and leads you already get.
2
Fix the page a caller lands on
If the website is slow or hides the phone number, it gets fixed before more traffic is sent to it.
3
Build search around your best trades
SEO adds service pages and a Google profile that match the work you want, while Google Ads covers the jobs that cannot wait.
4
Catch the calls after the click
The AI receptionist takes every call, books what fits your calendar and transfers the ones that need a person.
Proof
A glass company's website, search and ads
Nathan Boos of Hillsview Building gives the quote. The card beside it belongs to Town & Country Glass, a commercial glass company in Portland that hired Lithium for a new website, SEO and Google Ads.
Commercial glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Independence
Marketing that follows your crews across the metro
If your crews cross into Kansas City or Lee's Summit, the nearby-city links below open the same four-service plan for those places. The Kansas side is covered too: Kansas City, Kansas, Overland Park, Olathe and Topeka. A Missouri directory link at the end collects every city page in the state.
Pricing
The published price list for an Independence plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Independence owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
Where should an Independence business start with four services?
Start with what your records already show. Bring your call history, the pages that bring work and any campaigns you run, and a co-founder will name the one gap that costs you the most work. The other three services wait until that gap is fixed and the calls show what to add next.
Can we hire one service and add the others later?
You can. Plenty of businesses start with a website or a Google Ads account and add search or phone answering when the calls justify it. Each addition is judged by the calls and leads it brings.
Who will run our strategy calls?
Your strategy calls are run by a co-founder, and an account manager handles the day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Can you work with the website and ads we already have?
In most cases. We start by reviewing what is live: the site, the Google profile, any campaigns and the tracking behind them. Some pieces can stay; others need a rebuild or a clean start. The first call is where we sort that out, and the proposal lists what changes and what stays.
What do you need from us to start?
Your service list, the cities you cover, access to your website and Google profile, and a call history if you have one. A co-founder uses those on the first video call to decide what to fix first. The proposal then sets the timeline and the price.
Free action plan
Map the next quarter for your Independence business
Tell us which services you sell and where your crews stop. A co-founder will sort the four services into an order on a short video call and show you what the first month would cover.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ