Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Independence, Missouri
A Google Ads agency for Independence businesses that watches cost per lead.
Independence service businesses get paid search where the report shows calls, leads and cost per lead, and every job type has its own landing page.
- Call tracking on every campaign
- Landing pages for your main jobs
- A report on calls and cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Independence, answered
What a click is worth in Independence
An average click on “hvac repair independence mo” costs $113.74, and “plumber independence mo” draws 590 searches a month at $54.46 a click. At those prices, a campaign that cannot name the keyword behind a call is spending blind. Lithium Marketing runs Google Ads for Independence service businesses with call tracking wired in before the budget goes up.
“garage door repair independence mo” draws 70 searches a month at $50.60 a click, and “roofing company independence mo” draws 170. The spread is the plan: bid where a booked job can carry the click, send each job type to its own page, and cut the search terms that never turn into work.
Click costs in Independence
Where the expensive clicks sit
“roofing company independence mo” averages $33.68 a click and “landscaping independence mo” averages $9.25. The cheaper clicks give a landscaper room to test, while a roofer needs a tighter list of search terms and a page that answers the estimate question.
When we checked “plumber independence mo”, the page had no paid ads, and the Map Pack held the top. Ad slots are not fixed; they change with the hour and the searcher. That is why the profile and the paid campaign should run as a pair: one earns the free click, the other buys the click you need now.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency independence mo | under 10 | not reported |
| ppc agency independence mo | under 10 | not reported |
| ppc management independence mo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair independence mo | 10 | $113.74 |
| plumber independence mo | 590 | $54.46 |
| garage door repair independence mo | 70 | $50.60 |
| roofing company independence mo | 170 | $33.68 |
| pest control independence mo | 260 | $24.98 |
| electrician independence mo | 110 | $22.60 |
| landscaping independence mo | 70 | $9.25 |
| water damage restoration independence mo | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 24 to 1,400 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber independence mo”, as Google showed it to a searcher located in Independence. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Independence market
A budget that follows the work you can take
The median home in Independence was built in 1967, so repair and replacement offers have a reason to lead the account. Build the campaigns around the jobs your crews can take, then adjust the monthly budget against the calls the account produces.
At 77.98 square miles, Independence is large enough that a radius reaching the city edge can also reach another municipality. Set the campaign geography by city and ZIP code, then check the service addresses on the leads before adding budget.
- residents (2025 estimate)
- 121,675
- residents (2025 estimate)
- population change, 2020 to 2025
- -1%
- population change, 2020 to 2025
- housing units
- 56,084
- housing units
- of occupied homes owner-occupied
- 60.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 69.9%
- of homes built before 1980
- median home value
- $172,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Jackson County
Which trade counts change the bid
Jackson County has 193 plumbing, heating and air-conditioning contractors, 75 roofing contractors, 227 landscaping companies and 162 electrical contractors, and those numbers shape how specific the campaign has to be. A roofer among Jackson County's 75 roofing contractors needs a sharper page; a plumbing and HVAC company needs to separate repair calls from installation calls before it bids.
The electrician click in Independence averages $22.60, so that campaign needs a tighter list of search terms and a page that answers the estimate question before the click. A landscaper can test more terms at a lower cost, then keep the neighborhoods that produce work.
County Business Patterns
Trade and home service businesses in Jackson County
Establishments by industry, 2023
- Residential remodelers235
- Landscaping services227
- Plumbing, heating and air-conditioning contractors193
- Electrical contractors162
- Painting contractors81
- Roofing contractors75
- New home builders71
- Excavation and site preparation contractors41
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The first 30 days of an Independence account
Management starts at $500 a month, plus ad spend, and tracking goes in before the budget moves.
1
Find what already pays
We sort the current campaigns by the calls they produce, keep the winners and flag the search terms that never convert.
2
Put a number on every call
A call-tracking number, GA4 events and form goals show which keyword and ad produced each call or form.
3
Split repair from replacement
A repair ad and a replacement ad answer different questions, so each gets its own page and budget line.
4
Tighten the account each week
The opening month gets daily bid and search-term checks; after that the account is reviewed weekly against the calls it returns.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
The glass company behind the card's Google Ads numbers
SEO, Google Ads and a new website for Town & Country Glass, a Portland commercial glass company, sit behind the card's numbers. Nathan Boos of Hillsview Building offers his view of the team beside it.
Commercial glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Independence
Google Ads across the Independence metro
Campaigns can target Independence and the surrounding cities from the first day. Follow the links for PPC pages in Kansas City and Lee's Summit, then Kansas City, Kansas, Overland Park, Olathe and Topeka. Click costs for each city sit on those pages; the Missouri link lists the rest of the state.
Published price
What paid search management costs in Independence
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Independence owners ask before paying for clicks
Still curious?
Call (503) 766-5964 or email [email protected].
Where should the first month's budget go?
Start with the job you most want to book and the click cost for that search, then set a budget that does not depend on one expensive keyword. The report shows which campaigns produce calls, and the next month's budget follows those results.
When should we expect the phone to ring?
The first calls can arrive in the opening week, provided tracking is live before the campaign starts. Month one is a cleanup: remove the search terms that never convert, move budget to the ones that do. After that the account is tuned weekly, and the report follows calls, leads and cost per lead.
How long is the paid search agreement?
Six months is the first term, and tracking setup is part of the work. After that the account runs month to month, so 30 days' notice is enough to stop. Your fee is agreed before launch and set by ad spend, the channels you use and any landing page work.
How do you keep the ads from competing with my SEO?
We check the paid terms against the organic pages you already rank for. If a paid term keeps paying for a click that organic already wins, we adjust the campaign. The goal is the booked job, not a win for one channel over the other.
What does the monthly report show?
The report lists calls, leads and cost per lead for each campaign, and each call from an ad carries the keyword and ad that produced it. When you tell us which leads turned into booked work, we can review those campaigns against the jobs they produced. The account and the data stay in your name.
Free action plan
Price your next month of Independence Google Ads
Tell us the work you want next quarter and the value of one booked job. On a short video call, a co-founder will set the starting budget and the first campaign around those numbers.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ