Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Marketing in Overland Park, Kansas
A marketing agency that plans the whole job for Overland Park service businesses.
Overland Park service businesses can buy website, search, ads and phone work as one plan, with prices in print and a co-founder on the first call.
- One team across what you buy
- Published prices, written scope
- Calls traced to their source
Google searches each month
What Overland Park searches for, by service
180
searches a month
- SEO60
- Web design50
- Digital marketing40
- PPC management30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The plan before the channels
What a marketing plan covers for an Overland Park service business
Overland Park’s 2025 population estimate is 203,677, and the service businesses that sell to those residents compete across a metro that crosses a state line. Lithium Marketing builds and runs the website, SEO, Google Ads and AI phone answering that put those businesses in front of the customer, with published prices and a co-founder on the first call.
Overland Park is one of four principal cities in the Kansas City metropolitan area, and that metro includes Missouri. A plumber, a landscaper and a roofer here sell into the same wider market, so the plan starts with the services and cities you cover, then adds the channel that fixes the biggest leak.
The four services
Where the four services meet for an Overland Park business
Start with the gap that costs you the most work. Each card opens the Overland Park page for that service, and the rest can wait until the numbers justify the addition.
SEO for Overland ParkService pages and city pages, a filled-out Google profile and listings that say the same thing as the site.Learn more Web design for Overland ParkA WordPress build you control, with job photos a phone user can see and a call button within thumb reach.Learn more PPC for Overland ParkPaid search that starts with the calls you can trace, then shifts spend toward the jobs your crews want.Learn more AI receptionist for Overland ParkA managed phone line that answers day and night, books the work and passes urgent callers to your team, with custom automation scoped separately.Learn more
Where the searches go
A small set of searches names Overland Park, so the pages have to work harder
Searches for marketing help that name Overland Park total 40 a month, and “marketing agency overland park” costs an average of $2.49 a click. Those are owners looking for an agency, and the trade searches in the table below are where their customers look for a plumber or a landscaper.
The trade searches in the table below are larger, which is why every page we build starts with a service a customer already knows to search for. The website, the Google Business Profile and the ads then point at the same services and the same cities.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing overland park | 20 | not reported |
| digital marketing agency overland park | 10 | not reported |
| marketing agency overland park | 10 | $2.49 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair overland park | 720 | $101.79 |
| plumber overland park | 880 | $40.41 |
| pest control overland park | 480 | $34.80 |
| electrician overland park | 390 | $27.69 |
| roofing company overland park | 170 | $16.72 |
| hvac repair overland park | 30 | $11.18 |
| landscaping overland park | 260 | $8.47 |
| water damage restoration overland park | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 11 to 429 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber overland park”, as Google showed it to a searcher located in Overland Park. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing behind the work
Owner-occupied homes and a 1989 median build year guide the page plan
Overland Park has 89,079 housing units, and 60.5% of occupied homes are owner-occupied. That owner share matters for repair work: the person who approves the job usually lives in the house, so the site should speak to the decision-maker and make the next step easy on a phone.
The median home was built in 1989. A remodeler, painter or roofer can read that date two ways: repair and replacement work for the older homes, and upgrade or addition work for the newer ones. The plan picks the side that matches the jobs you want more of, then builds the pages for it.
- residents (2025 estimate)
- 203,677
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.3%
- population change, 2020 to 2025
- housing units
- 89,079
- housing units
- of occupied homes owner-occupied
- 60.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 33.5%
- of homes built before 1980
- median home value
- $413,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trade mix
Remodelers and landscapers lead Johnson County’s contractor count
Johnson County has 315 residential remodelers and 255 landscaping services, the two largest trade groups in the county. With that many in one county, a remodeler or landscaper needs finished-project pages and reviews that separate the business from the next listing.
The county’s plumbing and HVAC contractors number 181. Johnson County also has 130 new home builders, 110 painting contractors and 60 roofing contractors, and each of those trades sells a different first step. A plumber sells a repair, a builder sells a plan and a roofer sells an inspection.
County Business Patterns
Trade and home service businesses in Johnson County
Establishments by industry, 2023
- Residential remodelers315
- Landscaping services255
- Plumbing, heating and air-conditioning contractors181
- Electrical contractors150
- New home builders130
- Painting contractors110
- Roofing contractors60
- Pest control companies44
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services fit one Overland Park plan
The plan starts with what a booked job is worth, then chooses the work that gets there.
1
Agree what a booked job is worth
Start with the services you want more of and the value of one booked job, because that number sets what a lead can cost.
2
Audit the pages and the profile
We check which service and city pages already exist and where the Google profile is thin, then fix the gaps that send a customer to a competitor.
3
Buy the channel that closes the gap
SEO for searches you can win, Google Ads for the weeks you need work, a new site when the phone page loses the call, and the receptionist when calls go unanswered.
4
Read one report across all four
Calls, booked jobs and cost per lead arrive in one monthly report, so the next month’s budget follows what produced work.
A documented case
Drake’s 7 Dees: a website, SEO and Google Ads
The garden center behind the card is Drake’s 7 Dees. Lithium built the website, ran the SEO and managed the Google Ads, and the card shows the combined result. Drake Snodgrass, who owns the business, supplies the quote beside it.
Garden center“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Johnson County
Marketing pages for the cities on both sides of the state line
Overland Park sits in a metro that runs into Missouri, and the pages below let you compare the nearby markets on either side. The Kansas directory at the end covers the rest of the state.
Pricing
What one marketing plan costs an Overland Park business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions an owner asks before choosing a marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
Which service should an Overland Park business buy first?
The answer depends on where the work leaks out. A business losing calls to voicemail needs the receptionist first. A business whose phone page is slow needs a rebuild. A business that gets found but not chosen needs better service pages or a paid campaign. The first call is where a co-founder looks at all three and sets the order.
Can we hire Lithium for one service and add the rest later?
You can. Pick the service with the clearest gap, run it for a few months, then decide whether another piece earns a place. The tracking is shared, so a second service is judged by the same calls as the first.
How does Lithium work with a business in Overland Park?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs the strategy calls, and an account manager handles day-to-day questions.
Why do the services carry separate prices?
Each service has its own scope and its own result, so Lithium prices them one at a time. A website is a project, SEO is a monthly retainer, Google Ads management scales with the ad spend and the channels you run, and AI automation is quoted after a free discovery call. The other four prices sit in the block above.
What do you need from us before the plan starts?
Send a link to the current site, the services you want more of, the cities you cover and access to the Google Business Profile and any ad account. If call tracking does not exist yet, we set it up first. That is enough for a co-founder to set the order of work.
Free action plan
Plan a marketing year for your Overland Park business
Bring the current site, the service list and the places you serve. A short video call with a co-founder ends with one job to fix first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ