SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Lakeland, Florida
Lakeland Google Ads campaigns with every call tracked to its search and one page per job.
At $33.79 a click for “plumber lakeland”, the Lakeland Google Ads account has to know which search paid for which call.
- Every call traced to its search
- A landing page per job type
- Spend follows your busy months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC, explained
How a Lakeland ad budget gets spent
Lithium Marketing runs Google Ads for Lakeland service businesses and connects every click to a call. The account is built around what a click costs in your trade and what a booked job is worth, so the budget follows the work that pays.
Clicks here are not cheap. “roofing company lakeland” averages $34.59, “plumber lakeland” $33.79 and “hvac repair lakeland” $28.69, which is why tracking comes before any bid change: an account that cannot name the keyword behind a call is guessing with expensive money.
Click costs in Lakeland
Lakeland click prices, trade by trade
Click prices differ by trade. A Lakeland landscaping click costs $4.64, so a small test is affordable. A Lakeland pest control click costs $26.77, on about 880 searches a month, and a missed call at that price is expensive.
Google showed no paid ads for “plumber lakeland” when we checked, while the Map Pack took the first screen. Paid space opens and closes with budget and hour, so the campaign and the Google profile have to work as a pair.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency lakeland | under 10 | not reported |
| ppc agency lakeland | under 10 | not reported |
| ppc management lakeland | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company lakeland | 390 | $34.59 |
| garage door repair lakeland | 320 | $34.45 |
| plumber lakeland | 1,300 | $33.79 |
| water damage restoration lakeland | 10 | $30.04 |
| hvac repair lakeland | 90 | $28.69 |
| pest control lakeland | 880 | $26.77 |
| electrician lakeland | 590 | $25.88 |
| landscaping lakeland | 390 | $4.64 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 160 to 1,700 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lakeland”, as Google showed it to a searcher located in Lakeland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lakeland market
When the Lakeland calls bunch up
Lakeland summers are hot and humid, with afternoon thunderstorms through the summer, and the winters are drier and warmer. If your calls bunch up around heat, storms or a dry stretch, the budget should peak before that month, not spread evenly across the year.
Lakeland sits between Tampa and Orlando, and the Lakeland-Winter Haven metro area holds 874,790 people. A campaign that stops at the city limits leaves the towns along the I-4 corridor out of the plan, and a service area set city by city is how you decide which ones to buy.
- residents (2025 estimate)
- 125,520
- residents (2025 estimate)
- population change, 2020 to 2025
- +11.5%
- population change, 2020 to 2025
- housing units
- 54,896
- housing units
- of occupied homes owner-occupied
- 56.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 45%
- of homes built before 1980
- median home value
- $249,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Polk County
Which Polk County trades to buy clicks for
The county’s biggest trade group is landscaping, at 343 companies, while roofing counts 68. A small field does not make clicks cheap on its own, so the test is what a call is worth: a roofer buying the “roofing company lakeland” click at $34.59 needs a bigger job behind it than a landscaper buying “landscaping lakeland” at $4.64.
The county counts 73 excavation and site preparation contractors. For a site-work company, one booked project can carry the month, so a short keyword list and a landing page about the project matter more than reach.
County Business Patterns
Trade and home service businesses in Polk County
Establishments by industry, 2023
- Landscaping services343
- Residential remodelers260
- Plumbing, heating and air-conditioning contractors231
- Electrical contractors162
- Painting contractors126
- New home builders122
- Excavation and site preparation contractors73
- Roofing contractors68
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a Lakeland Google Ads account gets built
The first build is the measurement, because every later decision depends on knowing which search produced a call.
1
Start from the current account
Anything already running gets read line by line, and the search terms with no calls behind them go on a cut list.
2
Count what comes in
Tags for calls, forms and booked jobs go on the site and the account, so a lead carries the search that produced it.
3
A campaign for each kind of job
Your best work gets its own campaign and its own page, so a searcher for a drain sees drain work and nothing else.
4
Tune daily, then weekly
Bids and search terms get reviewed every day for the first 30 days, then weekly, after the account has enough call data to steer by.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client work
Byers Septic: paid search, SEO and a rebuilt site
The numbers on the card come from Byers Septic Service, a septic company that hired Lithium to rebuild its website and run SEO and Google Ads. Daniel Busby of Willard Power Vac gives the quote alongside it.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacBeyond Lakeland
Ad targets for the cities around Lakeland
A nearby city can get its own bid and budget line, so a campaign does not have to treat the Lakeland-Winter Haven metro as one place. The PPC pages below carry their own click costs, and the Florida page covers the rest of the state.
Published price
What Google Ads costs a Lakeland business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Lakeland owners
Still curious?
Call (503) 766-5964 or email [email protected].
What does Google Ads management cost?
Management starts at $500 a month plus ad spend. The quote for your account is set before launch and moves only with the ad budget, the channels you run and the landing page work you add.
How soon do calls start coming in?
The first calls usually arrive inside the first week, once tracking is live. The rest of the first month goes on cutting searches that never book and moving the budget to the ones that do.
What budget should we start with?
Start with what one booked job is worth to you. At $33.79 for a “plumber lakeland” click, the budget has to be judged against the value of a booked job, not the number of calls, so the opening number differs by trade and we set it together on the call.
Do we have to advertise on Google only?
Google is the starting point, and the plan can widen to Microsoft Ads and to Meta, which covers Facebook and Instagram. Those channels come in when the clicks you buy on Google get pricey, or when the people you want are already browsing there. The tracking says whether they earn their keep.
What does the monthly report show?
A readout of what each campaign spent and what came back: calls, form leads and cost per lead. You also see the search terms that were cut, because that is where the wasted budget tends to sit.
Free action plan
Plan your Lakeland ad budget before you spend
Book a free planning call with a co-founder. Bring the trade you run, the months that keep the calendar full and the value of a single job. The call is short, on video, and ends with the click costs for your searches and a spend pattern for the year.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ