SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Marketing in Lancaster city and county
Marketing that treats Lancaster city and Lancaster County as two markets.
Lancaster service businesses can buy a website, search work, ads and phone answering from one team, at published prices, with a co-founder on the first call.
- Website, SEO, ads and phone answering
- Lancaster city and county pages
- Calls and forms counted from day one
Google searches each month
What Lancaster searches for, by service
660
searches a month
- SEO360
- Digital marketing190
- Web design110
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the plan starts
Four services, one Lancaster budget
Lithium Marketing handles the website, the search work, the ads and the phone for Lancaster service businesses, and prices each service before work starts. Lancaster city holds 58,366 residents, and Lancaster County holds 563,159, so a plan that names only the city leaves the rest of that county without a page to land on.
The county's scale makes that gap expensive. Lancaster County has 13,776 business establishments, and 69.8% of its occupied homes are owner-occupied, against 48.6% in the city. A plan built for one of those markets will miss the other, so the site needs pages that name the market each one serves. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
The four services
Which Lancaster service to buy first
Pick the service that answers the question you hear most from customers, and start there.
SEO built on Lancaster searchesTrade pages, area pages for the nearby cities you cover, and a monthly report that counts calls and leads.Learn more A Lancaster website buyers can useA WordPress site you own, with project photos, service pages and a phone number a visitor can tap.Learn more Google Ads you can readCampaigns aimed at the trades you want, with conversion tracking wired in before the first click and reports in calls and cost per lead.Learn more A phone that answers at any hourCalls picked up day or night, appointments written onto your calendar, and a transfer to a real person under your rules; custom automation is quoted on its own.Learn more
Search in Lancaster
What Lancaster searches say about the plan
The keyword table above lists what people type when they want a marketing partner here, and the trade table beside it lists what their customers type. Those are two different audiences. One table decides how you describe your own service; the other decides which service pages the site needs.
The trade searches are where your customers start. A pest problem, a broken furnace and a roof that needs replacing each need a different page and a different phone answer, so the website, the ads and the phone script should be built around the trades you want, not one general list of everything you do.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing lancaster pa | 70 | not reported |
| marketing agency lancaster pa | 70 | $13.59 |
| digital marketing agency lancaster pa | 50 | $29.40 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair lancaster pa | 90 | $68.45 |
| garage door repair lancaster pa | 260 | $43.33 |
| plumber lancaster pa | 720 | $33.08 |
| roofing company lancaster pa | 210 | $29.42 |
| electrician lancaster pa | 170 | $20.29 |
| pest control lancaster pa | 1,000 | $18.15 |
| landscaping lancaster pa | 210 | $5.27 |
| water damage restoration lancaster pa | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 1,000 to 5,200 Google reviews each
- Directories in the top 10
- Angi, Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lancaster pa”, as Google showed it to a searcher located in Lancaster. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Lancaster market
A small city inside a large county
Lancaster city covers 7.227 square miles, and its housing is older than the county's: 86.1% of the city's homes were built before 1980, against 52.5% in the county.
That gap changes the pages a plan needs. The city pages should lead with repair and upgrade work, and the county pages should cover repair and new construction alike. The area pages should name the cities you serve.
- residents (2025 estimate)
- 58,366
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.7%
- population change, 2020 to 2025
- housing units
- 23,049
- housing units
- of occupied homes owner-occupied
- 48.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 86.1%
- of homes built before 1980
- median home value
- $219,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
Who else is bidding for the same calls
The chart beside this section ranks Lancaster County's trades by how many establishments each one has. Where a field is large, a page that answers one kind of job beats a list of everything the company does, because the customer is comparing specific work.
Lancaster County counts 14 septic tank services, and each of those businesses can have pages for pumping, repair and replacement beside a profile that names all three.
County Business Patterns
Trade and home service businesses in Lancaster County
Establishments by industry, 2023
- Residential remodelers373
- Landscaping services246
- Plumbing, heating and air-conditioning contractors207
- Electrical contractors161
- New home builders144
- Excavation and site preparation contractors106
- Roofing contractors94
- Painting contractors76
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order we take the work in
Pick the service that fixes the first leak, then add the rest when the report shows it is worth it.
1
Put a number on the phone and the forms
Before anything else, calls and form fills get counted, so every later decision has a number behind it.
2
Fix or rebuild the page customers land on
If the site is slow or hard to use on a phone, it gets fixed before any campaign sends traffic there.
3
Open the profile and the campaigns
The Google Business Profile gets the services and the cities, and Google Ads covers the jobs you need sooner.
4
Add services as the report earns them
SEO, ads and the receptionist get added in the order the call data supports, with one report across the work.
Proof
A septic case that used all three services
Matt Johnson's quote comes from his time running On-Target Landscape. The card belongs to Byers Septic Service, and Lithium built the website, ran the SEO and managed the Google Ads behind its numbers.
Septic“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Lancaster
The nearby cities to name on your site
The city pages below run the same four services. Pick the places where you take work, and the state page covers the rest of Pennsylvania.
Pricing
What the work costs, before you commit
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
The questions Lancaster owners bring first
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Lancaster plan usually begin?
Start with the website if the current one is slow or thin, because every other service sends traffic there. Add search or ads once the site is worth landing on, and add the receptionist when you want every call answered without adding staff. Nothing has to be bought all at once.
Can we start with one service and add the rest later?
Nothing requires all four at once. You can begin with a website and add search or ads a season later, and the tracking put in for the first service keeps counting calls and leads as the next one comes on.
What does the whole plan cost?
The price list above shows the published prices, and custom automation is the one service quoted after a call. A single service can run alone, and adding SEO or ads to a website adds that service's published price.
How do you handle a business that works in the city and the county?
The same plan covers both, with city pages and area pages named for the places you serve. We agree that list with you before the pages are written, so the site does not promise coverage your teams cannot reach.
Do you work with trades outside the ones named here?
Yes, and the plan is the same shape for any trade that sells to homeowners and property managers. What changes is the pages, the questions the phone answers and the searches worth buying, all set from your own service list.
Free action plan
Send us the work you want more of
Tell us which trades and cities matter most, and send a link to your site. Then book a short video call, where a co-founder goes over the gaps with you.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ