FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing in Reading, Pennsylvania
A digital marketing agency for Reading businesses that turns searches into calls.
Reading service businesses get their website, SEO, Google Ads and phone answering from one team, with published prices and calls tracked to their source.
- A plan built from tracked calls
- Each service measured in calls
- One point of contact for all four
Google searches each month
What Reading searches for, by service
70
searches a month
- SEO40
- Digital marketing20
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the whole picture
What a Reading marketing plan has to cover
A Reading service business can hand its website, search, ads and phone line to one team, and Lithium Marketing runs all four so a search that starts on a phone has a path to a scheduled job. Reading has 95,832 residents, and 90.3% of its homes were built before 1980, so repair and replacement pages belong at the front of the plan.
Reading is the principal city of the Greater Reading area, so a service area can run well past the city line. The four services share one job: get a customer from a search to a call to a scheduled job. The website holds the pages, SEO and ads send the right visitors, and the AI receptionist answers every call, including the ones that arrive while a crew is on a roof or under a sink.
The four services
Where each Reading service fits
Start with the gap that costs you jobs today, then add the next service when the calls justify it.
Local SEO for ReadingPages for each trade and town you serve, a Google profile that matches them and links that point to the pages that bring work.Learn more A website built around callsA WordPress build that puts your best jobs on the first screen and the call button where a thumb can reach it.Learn more Google Ads for the work you wantCampaigns split by job, a landing page for each and calls tagged to the keyword that paid for them.Learn more An AI receptionist on every callCover the phone around the clock, book the job and send the caller a follow-up text, with custom automation scoped after a free discovery call.Learn more
Search in Reading
What Reading customers search before they call
Searches for a marketing agency are few here: 'digital marketing agency reading pa' draws about 10 a month. Customer searches are the bigger number, with 'landscaping reading pa' at about 320 a month and 'pest control reading pa' at about 260. The plan follows the second list, because those are the searches your pages and ads can answer.
The results page for 'plumber reading pa' put the Map Pack first when we checked, and the three listings carried 237, 452 and 540 Google reviews. A thin profile and one services page give Google little to choose from. We build the profile and the pages; Google decides the order.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency reading pa | 10 | not reported |
| digital marketing reading pa | 10 | not reported |
| marketing agency reading pa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair reading pa | 90 | $34.40 |
| plumber reading pa | 480 | $28.23 |
| pest control reading pa | 260 | $24.45 |
| landscaping reading pa | 320 | $16.74 |
| electrician reading pa | 140 | $13.19 |
| hvac repair reading pa | 10 | $9.97 |
| roofing company reading pa | 90 | $3.40 |
| water damage restoration reading pa | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 237 to 540 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber reading pa”, as Google showed it to a searcher located in Reading. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Reading market
A city of older homes and renters
Reading holds 36,032 housing units, and the city's homes are old enough that repair and replacement pages should come before new-construction pages. For a plumber, electrician or painter, that means job pages for repair and upgrade work, with photos taken on those streets.
Owner-occupied homes are 40.6% of Reading's occupied units, so the site should serve landlords as well as owners. Put a property-manager path on the site and ask for the owner's name and the approval contact in the form, before a crew is sent.
- residents (2025 estimate)
- 95,832
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.8%
- population change, 2020 to 2025
- housing units
- 36,032
- housing units
- of occupied homes owner-occupied
- 40.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 90.3%
- of homes built before 1980
- median home value
- $121,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Berks County
Where the county's trade counts point a plan
Berks County lists 166 residential remodelers, which gives a homeowner plenty of companies to sort through. A remodeler's page has to show finished rooms, the towns the crew covers and a price range, so the choice is not made on price alone.
Berks County has 31 painting contractors, and interior and exterior work bring different questions, so a painter can give each its own page. Two pages answer two customers, and neither one has to wade through the other's offer.
County Business Patterns
Trade and home service businesses in Berks County
Establishments by industry, 2023
- Landscaping services207
- Residential remodelers166
- Plumbing, heating and air-conditioning contractors157
- Electrical contractors77
- Excavation and site preparation contractors63
- Pest control companies46
- New home builders42
- Painting contractors31
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services fit together in Reading
Nothing gets budget until the call tracking shows which service is already producing work.
1
Start with the calls you already get
We add call and form tracking to the site, the Google profile and any ads running, so the first report shows where today's Reading jobs start.
2
Repair the weakest handoff
If the site is slow on a phone or buries the number, we fix or rebuild it before sending more visitors to the same page.
3
Put pages where the work is
SEO covers the trades and towns you serve, and Google Ads buys the jobs you need sooner, each with its own landing page.
4
Keep the phone covered
The AI receptionist answers each call, books what your calendar allows and sends the ones that need a person to your team.
Proof from a fence company
F&W Fence: site, search and ads measured together
F&W Fence Co., a fence contractor, hired Lithium for a new website, search engine optimization and Google Ads, and the card shows what that work produced. Marc Rickabaugh of Rickabaugh Construction describes his own website and SEO work with Lithium in the quote.
Fence“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Reading
Where a Reading service area usually runs
West Reading, Wyomissing and Muhlenberg Township are their own places, not part of Reading, so each needs its own service-area page before you add it to the list. The links below cover marketing in Lancaster, Allentown, Norristown, Bethlehem, Easton and Chester, and the Pennsylvania page lists every city we cover.
Pricing
What a Reading marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Reading owners ask before choosing a plan
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Reading owner fix before spending more?
Whatever loses the most calls today. If the phone rings out, start with an answering line; if the site is slow on a phone, start with the site; if both work, start with search. On the first call, a co-founder reviews the tracking, the site and the profile, then names the one change worth making first.
Can I hire Lithium for one service only?
You can. Start with whichever service closes your biggest gap, then add a second once the calls support the cost. All of them feed one call-tracking report, so a later addition is measured against the same numbers.
Does Lithium work with businesses in Pennsylvania?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A Reading business gets the same strategy calls, published prices and account manager as any other client.
How is the price set when I add a second service?
Each service keeps its published price, so you can see what a second one adds. How many trades and towns you cover moves the search retainer, your ad spend moves the management fee, and page count moves a website quote. Custom automation is quoted after a free discovery call.
Will this work for a manufacturer or a property manager?
Lithium's client list runs from plumbers and roofers to a manufacturer, an insurance agency and a real estate firm. The work changes with the trade, but the starting point does not: a customer types a question into Google, and the business needs a page and a phone line ready for it.
Free action plan
Build a Reading plan around the calls you want
Send your website address, your service list and the towns your crews reach. A co-founder reads them before the call, then shows you on a short video call which of the four services to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ