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Marketing for home and local services

Digital marketing that helps Albuquerque businesses book more work.

Build a marketing plan for your Albuquerque service business with published prices and a co-founder helping you choose where to start.

  • Track the source of your leads
  • Promote the services you want to grow
  • Keep website offers and ads aligned

Google searches each month

What Albuquerque searches for, by service

840

searches a month

  • SEO
    450
  • Digital marketing
    190
  • Web design
    190
  • PPC management
    10

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Spend with a purpose

Albuquerque marketing starts with the work you want

Lithium Marketing connects the website, search campaigns and phone answering behind Albuquerque service businesses. Electrical contractors alone account for 215 establishments in Bernalillo County. Your marketing has to give a customer a reason to call you: the work you specialize in, photos from your jobs and a clear explanation of what happens after they ask for help.

A visitor should see the same offer in your ad, on your website and in the answer they get by phone. We find where that breaks down, then recommend the service that fixes it. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.

Define your territory

An Albuquerque address is more precise than a city name

The Rio Grande runs north to south through Albuquerque. If you serve both sides, say so in the places customers look before calling: the service-area page, ad landing pages and phone answers. If you limit your territory, make that equally clear before paying to reach someone outside it.

Owner-occupied properties make up 61.8% of Albuquerque's occupied homes. Write for homeowners, and include rental-property instructions if your business also works with landlords or managers. A repair request should tell your team who to contact for permission without making the customer complete a long questionnaire.

residents (2025 estimate)
556,588
residents (2025 estimate)
population change, 2020 to 2025
-1.4%
population change, 2020 to 2025
housing units
258,178
housing units
of occupied homes owner-occupied
61.8%
of occupied homes owner-occupied
of homes built before 1980
47%
of homes built before 1980
median home value
$291,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Different work, different offers

Sell a specific job within a broad trade

Residential remodelers number 203 in Bernalillo County. A remodeler asking for larger projects needs examples of comparable work and an estimate form that asks about the project. More traffic alone will not fix a website that leaves buyers guessing about the size of job the firm handles.

Bernalillo County also records 42 pest control companies. A treatment page should explain the problem you handle and the next visit a customer can request. The same discipline applies across home services: define the offer before deciding how much to spend promoting it.

County Business Patterns

Trade and home service businesses in Bernalillo County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    238
  • Electrical contractors
    215
  • Residential remodelers
    203
  • Landscaping services
    129
  • Roofing contractors
    89
  • New home builders
    85
  • Painting contractors
    63
  • Pest control companies
    42

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

From priorities to work

Build the marketing plan around your capacity

Tell us which jobs you want, where you take them and how much room is left in your schedule.

1

Choose the work worth pursuing

We discuss your preferred services and the revenue a booked job brings. That gives the plan a business target beyond a larger traffic total.

2

Inspect the full customer experience

We follow your listings and ads through the website to the phone or form. We identify missing information, broken steps and gaps in call tracking.

3

Price the work in order

You get a recommendation for the first service to address, plus the next priority if you decide to expand. Website work, search, ads and phone answering have distinct scopes.

4

Review leads with the people booking them

Reports show where calls and requests came from. Your team's notes on booked work help us decide which services and areas deserve more attention.

A service-business example

Dixie Glass: website, search and advertising

On the Mississippi Gulf Coast, Dixie Glass hired Lithium for web design, SEO and Google Ads. The case shows how its search traffic and advertising conversions changed. Daniel Busby shares a separate account of working with Lithium for Willard Power Vac, which provides air duct, dryer vent and chimney cleaning.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Elsewhere in New Mexico

Compare plans for the other cities you serve

Use the Rio Rancho, Santa Fe, Roswell and Las Cruces links to explore marketing in those cities. The New Mexico directory brings the city pages together; your own service territory determines which belong in your plan.

Pricing

Put a price beside each marketing priority

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Choosing an agency and a starting scope

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can I hire Lithium for a single service?

You can start with the part of marketing that needs attention. If your website already converts visitors into calls, a rebuild may add little compared with better search visibility. We review what you have and explain the recommendation before asking you to buy anything.

How do I compare the budget for different services?

Compare the service fee, any advertising spend and the work included. Websites are typically $5,000, while SEO runs $1,300–$3,000 a month. Google Ads starts from $500 a month in management, plus ad spend; that fee depends on ad spend, channels and landing page work. Custom automation needs a separate scope.

Does a smaller service business need a large marketing package?

A smaller business can begin with a focused scope and a budget it can sustain. We consider how much work you can take and what a lead is worth to you. Adding services makes sense when they solve a specific problem, not because a package contains them.

How long am I committing to the work?

The usual agreement starts with six months and continues month to month with 30 days' notice. We set out the scope and terms before work begins. The AI receptionist is a separate exception: it has no contract, so it can be canceled anytime.

What should I bring to the strategy call?

Bring your website, the services you want to grow and the places you want jobs from. Existing reports and a few examples of good or poor leads help us see the problem sooner. If tracking is missing, we can still review the website and discuss what needs measuring.

Free action plan

Choose your next Albuquerque marketing investment with a free plan

Use the form to describe where business is falling short: too few callers, unsuitable requests or unfilled crew schedules. Include a website link. Your free plan comes from a short video call with a co-founder, who helps choose the first investment and explains what it costs.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan