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PPC for Hempstead trades

Hempstead Google Ads built to produce local calls, not clicks from outside your area.

Hempstead and Long Island campaigns get the ad account in your name, a landing page per job and a report on calls and cost per lead.

  • Click costs for your trade
  • A page for every ad you run
  • Cost per lead, campaign by campaign
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

What a click costs here

Hempstead ad spend, priced by trade

Lithium Marketing runs Google Ads for Hempstead service businesses, and the first number to settle is what a click costs in your trade. Pest control is the priciest trade search naming Hempstead at $39.01 a click, a garage door repair runs $17.12 and an electrician $10.90. At those prices, the budget has to follow the jobs that can carry the click.

A budget that covers every service in the same month buys a little of each. We start with the jobs your crews can take this month, put the money behind those terms and test the rest with a small share, so every change in spend has a number behind it.

The market behind the clicks

The county line is the campaign line

The Town of Hempstead's western line is the border with Queens County, and Nassau County has 1,398,939 residents east of that line. A campaign aimed at 'Long Island' or the wider metro can reach places where the job sits outside the towns you cover.

The metro is larger still: the New York-Newark-Jersey City metro area has 20,112,448 people. That size is why every target is a named town, never a radius that reaches the boroughs.

residents (2025 estimate)
59,819
residents (2025 estimate)
population change, 2020 to 2025
+1.1%
population change, 2020 to 2025
housing units
18,747
housing units
of occupied homes owner-occupied
47.5%
of occupied homes owner-occupied
of homes built before 1980
84.5%
of homes built before 1980
median home value
$459,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Nassau County

A roofer and a landscaper buy ads differently

Nassau County has 985 landscaping services and 53 roofing contractors. A landscaper sells maintenance and installs, and each needs its own ad group and landing page; a roofer sells repairs and replacements, and mixing them in one campaign lands a repair customer on a replacement page.

Nassau County has 498 electrical contractors, a smaller group than the remodelers or plumbers, and a panel upgrade and a small repair need separate campaigns so each ad lands on the right page.

County Business Patterns

Trade and home service businesses in Nassau County

Establishments by industry, 2023

  • Residential remodelers
    1,370
  • Landscaping services
    985
  • Plumbing, heating and air-conditioning contractors
    690
  • Electrical contractors
    498
  • New home builders
    277
  • Painting contractors
    241
  • Pest control companies
    91
  • Excavation and site preparation contractors
    74

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

How the account gets built

What happens before the first Hempstead ad runs

We check the account and the tracking before the first dollar moves, then build campaigns around the work your crews can take.

1

Start with what the account already did

The existing campaigns get read for search terms that produced calls and terms that spent without a result.

2

Put tracking in before the ads

GA4, call tracking and conversion tags go in first, so calls, leads and cost per lead are counted from the start.

3

Give each job its own campaign

A drain cleaning call, a roof replacement and a panel upgrade go to separate campaigns and landing pages.

4

Tune daily, then weekly

Bids and wasted search terms get daily attention for 30 days, then a weekly review once there is enough data.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Proof

A Portland-area plumber's ads, site and SEO

The plumber on the card is Sarkinen Plumbing, which hired Lithium for Google Ads, a new website and SEO. The result is credited to all three, not to the ads alone. Daniel Busby, who runs Willard Power Vac, is quoted beside it.

Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
3.75X
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Around Hempstead

Ads across the towns around the village

Targets get set town by town, and the pages below show what a campaign looks like in each one. White Plains and Yonkers are the pair to read if your radius currently reaches past the towns you work; the budget should follow the addresses your crews drive to. The Long Island page is the metro view, while the state page covers the rest of New York.

Published price

The management fee, separate from ad spend

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Before you hand anyone your ad budget

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Whose name is the Google Ads account in?

Yours. The account is built under your business with your billing and your payment method, so the campaign history, the conversion data and the keywords stay with you whatever happens later.

What does management cost, and what is billed apart from it?

Management starts at $500 a month, plus ad spend, which is paid to Google on your own account. The fee moves with your ad spend, the channels we run and any landing page work.

How soon do the first calls come in?

The first calls tend to arrive inside the first week, once tracking is live and the campaigns are running. Month one is where wasted search terms get cut, and cost per lead starts to mean something from there.

How do I know which campaigns produced work?

The report lists calls, leads and cost per lead by campaign and by channel. If you mark which leads turned into jobs, the next month's budget decisions follow the work, not the click totals.

Do you advertise on Meta or Microsoft too?

Yes, when they fit the trade. Microsoft Ads and Meta ads on Facebook and Instagram get added when Google clicks in a trade run high or its customers spend their time there. The channel list follows cost per lead from there.

Free action plan

Get a Hempstead ad plan built around your trade

Show us the account and the towns you cover. A co-founder will read the search terms, pull the click costs for your trade and mark a starting budget on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan