SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Marketing for McKinney service businesses
Build a marketing plan for your McKinney service business around the jobs you want, with a co-founder helping you choose priorities.
Google searches each month
What McKinney searches for, by service
160
searches a month
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
Grow at a pace your crews can handle
Lithium Marketing helps McKinney service businesses attract customers through their websites, search listings and ads, then answer the calls those efforts bring. McKinney’s population grew 20.8% from 2020 to 2025. If your business wants a share of that growing market, the plan needs to introduce your work to people who have never heard your name.
Start with the jobs you can take and the part of the customer journey that needs attention. A visitor might need better project photos before requesting an estimate, or a caller might need someone to answer while you are working. We recommend the service that addresses that problem and explain how you will judge the result.
Choose the work you need
Explore the services available to your McKinney business, what each includes and how to decide where to start.
Find the customer’s starting point
The phrase “electrician mckinney” receives about 480 searches a month. A homeowner arriving from that search should find the electrical jobs you handle and a way to describe the problem. The same principle applies to other trades: describe the service before asking the visitor to call.
Paid search can help test an offer while SEO develops. For “landscaping mckinney”, the average click costs $14.62. Before choosing ads, compare the likely advertising budget with what you earn after delivering a job and how many additional customers you can serve. A larger click budget is only helpful if the resulting work makes sense for your business.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency mckinney | 10 | not reported |
| marketing agency mckinney | 10 | not reported |
| digital marketing mckinney | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber mckinney | 1,600 | $45.19 |
| garage door repair mckinney | 590 | $40.84 |
| pest control mckinney | 880 | $33.68 |
| hvac repair mckinney | 50 | $19.50 |
| electrician mckinney | 480 | $16.81 |
| landscaping mckinney | 320 | $14.62 |
| roofing company mckinney | 320 | $2.21 |
| water damage restoration mckinney | 480 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber mckinney”, as Google showed it to a searcher located in McKinney. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Speak to the person hiring you
Owners occupy 63.8% of McKinney’s occupied homes. Write directly to homeowners, but give tenants and property managers a way to explain their role when they contact you. A short question about who is arranging the work can prevent a quote request from arriving without the right contact.
For project work, a customer needs to see more than the finished result. Use your own photos and explain what changed, what your crew did and how someone with a similar project starts an estimate. Those details give a buyer something specific to discuss on the first call.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Give buyers something to compare
Residential remodeling accounts for 295 establishments in Collin County. If you remodel homes, explain which rooms or project sizes suit your crew and show completed work. A broad claim about craftsmanship gives a customer less to judge than a project with a short account of the work involved.
Collin County also records 53 painting contractors. For a painter, roofer or maintenance business, a specific service promise can make the first call more productive: what you inspect, what the estimate covers and what happens after the customer asks for it. Carry that explanation across the site, ads and phone answers.
County Business Patterns
Trade and home service businesses in Collin County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Agree on the priorities
You should know why each task is proposed, what it costs and which customer action it is meant to improve.
Tell us which jobs leave enough profit after labor and materials, and where your schedule has room. We use that to decide what deserves promotion.
We examine how a customer finds the business, checks the website and gets in touch. Missing tracking, confusing service descriptions and unanswered calls shape the recommendations.
Agree on the website, search, advertising or reception work that addresses your priority. Custom automation gets its own scope before you decide to buy.
We report recorded calls and leads by source. You tell us which became work you wanted, so the next decision reflects what happened after contact.
See a complete client example
Lithium built a website for Byers Septic Service and provided SEO and Google Ads. Read its case as an example of a broader marketing engagement, with separate measures for search and advertising. Hillsview Building’s Nathan Boos describes his experience with the team in the accompanying testimonial.
Septic9Xorganic traffic
91 to 799 visits a month
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingPlan beyond the city when it fits
Use the city links to examine Allen, Frisco, Plano, Richardson, Carrollton and Garland separately. The Dallas-Fort Worth page covers the metro, and the Texas page opens the statewide directory. Choose coverage based on where you want your next jobs.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
You can choose a single service and keep the parts of your marketing that already work. Bring your current website, campaigns and booking process to the call. We will explain where our work fits, what depends on another service and what you can leave for later.
We compare the cost of the proposed work with your capacity and the money a typical job leaves after labor, materials and other delivery costs. A business with little spare capacity needs a different plan from one filling empty weeks. You get the scope and price before committing.
A co-founder leads strategy, and account manager Allison McKenney handles day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Bring knowledge of your customers and jobs; we bring the marketing work.
The usual agreement begins with six months, followed by monthly renewal with 30 days’ notice. Reception has different terms: the AI receptionist has no contract and can be canceled anytime. We explain the agreement for the services you select before work starts.
Expect calls and leads recorded by source, with average cost per lead for paid campaigns. Tell us which leads became booked jobs. Calls about services you do not sell are a reason to change the targeting or offer, even if the report shows a growing lead total.
Free action plan
Send your website and describe the work you want to book more often. During a short video call, a co-founder will help you choose the first priority and explain the proposed cost and scope.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ