Skip to content

Marketing for McKinney service businesses

A digital marketing agency helping McKinney businesses win more work.

Build a marketing plan for your McKinney service business around the jobs you want, with a co-founder helping you choose priorities.

  • Service pages that explain your work
  • Reports on calls and quote requests
  • Phone answering beyond business hours

Google searches each month

What McKinney searches for, by service

160

searches a month

  • SEO
    70
  • Web design
    70
  • Digital marketing
    20

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Grow at a pace your crews can handle

Put McKinney’s growth to work for your business

Lithium Marketing helps McKinney service businesses attract customers through their websites, search listings and ads, then answer the calls those efforts bring. McKinney’s population grew 20.8% from 2020 to 2025. If your business wants a share of that growing market, the plan needs to introduce your work to people who have never heard your name.

Start with the jobs you can take and the part of the customer journey that needs attention. A visitor might need better project photos before requesting an estimate, or a caller might need someone to answer while you are working. We recommend the service that addresses that problem and explain how you will judge the result.

Speak to the person hiring you

Make the next step easy for property owners and managers

Owners occupy 63.8% of McKinney’s occupied homes. Write directly to homeowners, but give tenants and property managers a way to explain their role when they contact you. A short question about who is arranging the work can prevent a quote request from arriving without the right contact.

For project work, a customer needs to see more than the finished result. Use your own photos and explain what changed, what your crew did and how someone with a similar project starts an estimate. Those details give a buyer something specific to discuss on the first call.

residents (2025 estimate)
236,001
residents (2025 estimate)
population change, 2020 to 2025
+20.8%
population change, 2020 to 2025
housing units
77,617
housing units
of occupied homes owner-occupied
63.8%
of occupied homes owner-occupied
of homes built before 1980
7.8%
of homes built before 1980
median home value
$471,800
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Give buyers something to compare

Your work should be more memorable than a trade label

Residential remodeling accounts for 295 establishments in Collin County. If you remodel homes, explain which rooms or project sizes suit your crew and show completed work. A broad claim about craftsmanship gives a customer less to judge than a project with a short account of the work involved.

Collin County also records 53 painting contractors. For a painter, roofer or maintenance business, a specific service promise can make the first call more productive: what you inspect, what the estimate covers and what happens after the customer asks for it. Carry that explanation across the site, ads and phone answers.

County Business Patterns

Trade and home service businesses in Collin County

Establishments by industry, 2023

  • Residential remodelers
    295
  • Plumbing, heating and air-conditioning contractors
    264
  • Landscaping services
    257
  • Electrical contractors
    205
  • New home builders
    198
  • Roofing contractors
    133
  • Excavation and site preparation contractors
    81
  • Pest control companies
    72

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Agree on the priorities

Turn a growth goal into a manageable marketing plan

You should know why each task is proposed, what it costs and which customer action it is meant to improve.

1

Name the work you want more of

Tell us which jobs leave enough profit after labor and materials, and where your schedule has room. We use that to decide what deserves promotion.

2

Trace a customer’s attempt to hire you

We examine how a customer finds the business, checks the website and gets in touch. Missing tracking, confusing service descriptions and unanswered calls shape the recommendations.

3

Choose the work worth paying for

Agree on the website, search, advertising or reception work that addresses your priority. Custom automation gets its own scope before you decide to buy.

4

Bring booking feedback to the report

We report recorded calls and leads by source. You tell us which became work you wanted, so the next decision reflects what happened after contact.

See a complete client example

Byers Septic Service’s website, search and advertising work

Lithium built a website for Byers Septic Service and provided SEO and Google Ads. Read its case as an example of a broader marketing engagement, with separate measures for search and advertising. Hillsview Building’s Nathan Boos describes his experience with the team in the accompanying testimonial.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Plan beyond the city when it fits

Compare McKinney with your other service markets

Use the city links to examine Allen, Frisco, Plano, Richardson, Carrollton and Garland separately. The Dallas-Fort Worth page covers the metro, and the Texas page opens the statewide directory. Choose coverage based on where you want your next jobs.

Pricing

Budget for the services your McKinney business chooses

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Deciding how to invest in McKinney marketing

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can I hire Lithium for a single part of my marketing?

You can choose a single service and keep the parts of your marketing that already work. Bring your current website, campaigns and booking process to the call. We will explain where our work fits, what depends on another service and what you can leave for later.

How do you decide if my business can afford a marketing plan?

We compare the cost of the proposed work with your capacity and the money a typical job leaves after labor, materials and other delivery costs. A business with little spare capacity needs a different plan from one filling empty weeks. You get the scope and price before committing.

Who will I work with when I need help?

A co-founder leads strategy, and account manager Allison McKenney handles day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Bring knowledge of your customers and jobs; we bring the marketing work.

How long am I committing to a marketing service?

The usual agreement begins with six months, followed by monthly renewal with 30 days’ notice. Reception has different terms: the AI receptionist has no contract and can be canceled anytime. We explain the agreement for the services you select before work starts.

What should I expect to see in the results report?

Expect calls and leads recorded by source, with average cost per lead for paid campaigns. Tell us which leads became booked jobs. Calls about services you do not sell are a reason to change the targeting or offer, even if the report shows a growing lead total.

Free action plan

Choose your next marketing move with a free McKinney plan

Send your website and describe the work you want to book more often. During a short video call, a co-founder will help you choose the first priority and explain the proposed cost and scope.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan