PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Richardson, Texas
A marketing agency for Richardson that runs the site, search, ads and phone on one plan.
Website, search, ads and phone answering under one plan for Richardson service businesses, with prices published up front and a co-founder on the first call.
- Website, search, ads and phones
- Call tracking on every channel
- One report across every channel
Google searches each month
What Richardson searches for, by service
270
searches a month
- Web design230
- SEO30
- Digital marketing10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
What a Richardson marketing plan has to cover
The Dallas-Fort Worth-Arlington metro area holds 8,477,157 people, and a Richardson service business can sell to customers across it. Lithium Marketing runs the website, SEO, Google Ads and phone answering for service businesses here as one plan, so every channel reports into the same call and lead numbers. It is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Two-thirds of Richardson sits in Dallas County, and the northern third sits in Collin County, so a county line runs through the city's service map. A business that works both sides needs pages for the cities on each side, not one page that names Richardson alone, and the plan should cover the cities a crew reaches.
The four services
Four ways to bring in Richardson calls
Four services, one page each. Open the one that matches the job you lose most often.
Search pages in RichardsonPages for the trades and nearby cities a Richardson customer searches, plus profile work and review requests.Learn more A site built for the phoneA WordPress build for Richardson crews, with finished job photos and a one-tap call button on the first screen.Learn more Ads with call trackingGoogle Ads with call tracking on every campaign, so the report shows which searches brought calls.Learn more A phone line that never sleepsA line that answers after hours, books the work and passes a caller to a person.Learn more
What Richardson searches for
Trade searches that decide the plan
Searches naming Richardson split along trade lines: 880 a month for “plumber richardson” and 720 for “garage door repair richardson”. Each phrase points to a job someone needs done, so the plan starts with a page for every service you want to sell here.
A garage door click in Richardson averages $59.24, which is what it costs to learn whether paid search can carry that service; a cheaper trade costs less to test. When we checked “plumber richardson”, the Map Pack came first and no ads showed, so the profile and the pages behind it carry the first impression.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency richardson | 10 | not reported |
| digital marketing agency richardson | under 10 | not reported |
| digital marketing richardson | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair richardson | 720 | $59.24 |
| plumber richardson | 880 | $36.59 |
| electrician richardson | 390 | $25.38 |
| pest control richardson | 320 | $20.66 |
| landscaping richardson | 170 | $10.97 |
| hvac repair richardson | 110 | $8.66 |
| roofing company richardson | 260 | $8.36 |
| water damage restoration richardson | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 41 to 959 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber richardson”, as Google showed it to a searcher located in Richardson. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing behind the work
Older homes, owners and two counties
Richardson's median home was built in 1986, and 43.9% of Richardson's homes went up before 1980. For a plumber, electrician or roofer, that history is the service menu: repair pages, replacement pages and project photos from the same era of house.
Richardson holds 47,960 housing units, a median home value of $431,400 and a 50.7% owner-occupied share. A page that shows the price conversation, the warranty terms and finished jobs has to work for an owner and for a rental property manager.
- residents (2025 estimate)
- 118,542
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.8%
- population change, 2020 to 2025
- housing units
- 47,960
- housing units
- of occupied homes owner-occupied
- 50.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 43.9%
- of homes built before 1980
- median home value
- $431,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trade chart
What Dallas County's trade counts say about the plan
Dallas County lists 588 residential remodelers and 497 landscaping companies. A remodeler shows finished kitchens in a gallery; a landscaper's site shows project photos and a page for each service. Dallas County has 727 plumbing, heating and air-conditioning contractors, and a plumbing company usually sells repair calls, so reviews and a repair page carry the first impression.
Those counts cover Dallas County only. A business that works across the metro should plan coverage by city and by the jobs it takes, not by a county total that leaves part of the map out.
County Business Patterns
Trade and home service businesses in Dallas County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors727
- Residential remodelers588
- Electrical contractors553
- Landscaping services497
- New home builders428
- Roofing contractors243
- Painting contractors185
- Excavation and site preparation contractors121
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the work starts
Four steps from tracking to booked work
Each step follows the one before it, and the numbers decide when to move on.
1
Put tracking on the calls you get
Call and form tracking goes on the site, the Google profile and every live ad, with each form and call tagged by channel.
2
Fix the page every channel lands on
A slow or cramped site wastes the traffic the other services send, so the page gets fixed before the budget grows.
3
Build pages for the trades you sell
One page per service and one per nearby city, written around the questions a Richardson caller asks before booking.
4
Answer the phone and report the month
The AI receptionist takes the calls the pages and ads produce, and one report shows calls and leads by channel.
Plumbing proof and a separate recommendation
Sarkinen Plumbing's website, SEO and Google Ads
Sarkinen Plumbing, a Portland-area plumbing company, had Lithium build its website and run SEO and Google Ads. The card shows what that combined work produced. Dave Turin of Dozer Dave, an excavation company, recommends co-founder DJ Van Zanten for website and internet-marketing work.
Plumbing“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveWhere the work goes
Richardson, the metro and the rest of Texas
Plano, Garland, Allen, Carrollton, Dallas and Frisco each have a page for every service, and the Dallas-Fort Worth metro page collects the cities around Richardson. The Texas page lists every city Lithium covers, so a business that works across the metro can send each customer to the right place.
Pricing
Richardson prices for the website, search, ads and phone
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Richardson owners ask before choosing a plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Richardson owner see the first gain?
Look at where your best jobs came from last quarter. If most came from referrals, the website and search pages need to earn the next ones. If the phone is the weak point, start with the receptionist. A co-founder will read the tracking with you and name the order.
Can we start with one service?
You can start with the one that has the clearest gap and add another when the calls justify the fee. Tracking is shared across the services, so a later addition is measured beside the work already running.
Who handles our account after the first call?
A co-founder runs the first call and the strategy calls after that, and an account manager is your day-to-day contact for changes and questions. You keep the same people who planned the work, from the first call through the monthly report.
What contract do we sign?
Most services open with a six-month term, then carry on a month at a time with 30 days' notice. The AI receptionist is the exception and has no contract. The site and domain stay yours.
What kinds of businesses does Lithium work with?
Home service and trade work is the core: plumbing, roofing, electrical, landscaping, remodeling. Lithium also has current clients in manufacturing, insurance and real estate. A co-founder can say on the first call whether the four services fit your business.
Free action plan
Map the first Richardson marketing move
Tell us what you sell, where your crews work and the last three jobs you wish you had won. On a short video call, a co-founder will trace what brought your best calls in and name the first fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ