FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing for Plano service businesses
A digital marketing agency helping Plano businesses turn searches into calls.
Build a marketing plan for your Plano service business with a co-founder who starts with the jobs you want to book.
- Service pages written for buyers
- Ad budgets matched to your work
- Phone answering and lead tracking
Google searches each month
What Plano searches for, by service
960
searches a month
- Web design400
- SEO320
- Digital marketing230
- PPC management10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make your next marketing dollar count
Plano marketing starts with the work you want
For a Plano service business, Lithium Marketing connects the website, search campaigns and phone answering to the jobs you want more of. Residential remodelers account for 295 establishments in Collin County. If you sell projects in that field, showing a homeowner why to request your estimate deserves as much attention as getting another website visit.
A repair company may need a faster way to turn searches into calls; a landscaper may need better pages for installation work. We choose the work around that difference. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Pick the work that moves you forward
Put each part of your Plano marketing to work
An owner should be able to explain why each service is in the budget. These links show what we do, how we measure it and what it costs.
Reach customers searching PlanoFor a business missing from service searches, we improve the pages and business listings that help customers discover its work.Learn more Give customers a reason to callTurn repair details or finished-project photos into a WordPress site that explains your offer and makes requesting an estimate easy.Learn more Advertise the jobs you can takeTest a specific Plano service offer with Google Ads, then compare campaign lead costs with the jobs your team books.Learn more Keep the next caller talkingAn AI receptionist can answer a Plano customer asking about coverage or an appointment, while custom automation handles repeated administrative tasks.Learn more
Budget by service
A Plano search can mean a visit or a larger project
“Landscaping plano” attracts about 1,000 monthly searches. A maintenance visit and a yard installation can begin with that same phrase. Your marketing needs to explain which you sell: we separate the offers on the website and judge advertising by the requests that match your services.
For “pest control plano”, the monthly search estimate is 880. If you sell recurring treatments, the page and the phone answer should explain how the service works before an appointment is booked. That is where SEO, website copy and reception need to agree.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency plano | 110 | not reported |
| marketing agency plano | 70 | not reported |
| digital marketing plano | 50 | $10.21 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair plano | 1,600 | $79.12 |
| hvac repair plano | 90 | $58.74 |
| plumber plano | 2,400 | $47.10 |
| water damage restoration plano | 260 | $35.60 |
| pest control plano | 880 | $34.23 |
| electrician plano | 390 | $16.61 |
| landscaping plano | 1,000 | $12.07 |
| roofing company plano | 140 | $5.29 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 143 to 1,100 Google reviews each
- Directories in the top 10
- Facebook, MapQuest
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber plano”, as Google showed it to a searcher located in Plano. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who can hire your team
Explain property work to the person arranging it
Homeowners occupy 56.9% of occupied housing in Plano. If you also work for rental owners or property managers, give them clear instructions for requesting service, including who should discuss access and authorize the job. Carry that explanation through your website and phone answers.
Plano extends into Denton County as well as Collin County. Plan your coverage around the cities and addresses your crews serve. A county-wide campaign can reach beyond your working area, while a Collin-only plan can leave out part of Plano.
- residents (2025 estimate)
- 293,028
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.6%
- population change, 2020 to 2025
- housing units
- 117,686
- housing units
- of occupied homes owner-occupied
- 56.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 18.4%
- of homes built before 1980
- median home value
- $465,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Stand out through your work
Give buyers more than a trade label
Electrical contractors have 205 establishments in Collin County. If your electrical offer includes both repairs and larger upgrades, photographs and descriptions should help a buyer tell them apart. We use that distinction when deciding which pages to write and which jobs to advertise.
Roofing contractors number 133 in Collin County. For a roofer, the estimate process and examples of completed work belong near the call button. The same principle applies across trades: show the customer what hiring you involves before asking for the call.
County Business Patterns
Trade and home service businesses in Collin County
Establishments by industry, 2023
- Residential remodelers295
- Plumbing, heating and air-conditioning contractors264
- Landscaping services257
- Electrical contractors205
- New home builders198
- Roofing contractors133
- Excavation and site preparation contractors81
- Pest control companies72
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A spending decision you can explain
Choose the next move for your Plano business
Start with where customers are getting stuck, then give the proposed work a budget and a way to judge it.
1
Find the missed opportunity
We review your website, search visibility and existing lead reports with you. You tell us which jobs you want and where the schedule has room.
2
Choose the first investment
We recommend the site, SEO, advertising or phone work that addresses that gap. Each service has a defined scope, so you can decide what to fund.
3
Make the offer consistent
Your advertised service, website explanation and phone answers should describe the same job and coverage. We correct mismatches as part of the agreed work.
4
Compare leads with booked work
Reporting shows calls and leads; your booking feedback tells us which became jobs. That gives the next budget decision a business reason.
A service business marketing example
F&W Fence built its marketing across several services
For F&W Fence Co., Lithium delivered a website, SEO and Google Ads. Its case study follows search visibility and conversions across that work. The accompanying words are from garden center owner Drake Snodgrass of Drake’s 7 Dees, describing his experience with search marketing and a website redesign.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesDecide how far to market
Compare Plano with the other places on your job list
Use the Allen or Richardson marketing pages when those cities are part of your schedule. Frisco, Carrollton, McKinney and Garland have their own pages too; the Dallas-Fort Worth and Texas links widen the view for a business planning beyond Plano.
Pricing
Build a budget from the services you choose
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Decisions to make before hiring a marketing agency
Still curious?
Call (503) 766-5964 or email [email protected].
Can you help me choose between SEO and ads for Plano?
We compare the speed you need, your existing search visibility and the cost of reaching buyers for your services. Ads can test an offer while SEO improves your longer-term presence. If the site makes it hard to request work, that problem belongs in the plan too. You get a recommendation tied to your budget and available crew time.
What should a smaller service company spend on marketing?
Start with a budget your booked work can support. We ask what a typical completed job brings in, what it costs you to do that job and how many leads become customers. Those answers help set a sensible spending limit. A small team can begin with a single service; a larger package needs a reason.
Will I be tied to a long marketing agreement?
The usual commitment is six months, followed by monthly renewal with 30 days’ notice. That gives the agreed work time to run and be reviewed. The AI receptionist has no contract. We spell out the terms for the services you choose before you approve the proposal.
Can I keep my existing website and hire you for another service?
A working website can stay in place while we handle another service. We check its speed, service information and contact forms before sending more visitors to it. If a landing page or repair is needed, we explain the work and cost so you can decide without buying a full rebuild.
Who helps when I need to change my marketing priorities?
A co-founder helps you make strategy decisions, and Allison McKenney is your account manager for day-to-day questions. Tell us when your service area, staffing or preferred jobs change. We can then review the affected pages, campaigns and phone information with you, using your lead reports to guide the next steps.
Free action plan
Choose your next Plano marketing investment with a free plan
Send your website and tell us which jobs you have room to take. During a short video call, a co-founder will identify the work worth prioritizing and walk through the proposed budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ