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Digital marketing in Carrollton, Texas

Digital marketing for Carrollton service businesses under one plan.

Carrollton service businesses get a website, local SEO, Google Ads and phone answering on one plan across the Dallas-Fort Worth metro of 8,477,157 people.

  • One team across what you buy
  • Calls counted from search to phone
  • A written price before work starts

Google searches each month

What Carrollton searches for, by service

50

searches a month

  • Web design
    30
  • SEO
    20

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The four services

What a Carrollton service business gets from one marketing plan

A Carrollton service business can end up with a site from one vendor, ads from another and phone answering from a third. Lithium Marketing puts the four services on one plan and one call report, so a call can be traced to the service page, Google ad or Google Business Profile that started it.

Carrollton spreads across Dallas, Denton and Collin counties, and a customer near the Dallas county line and one near the Denton County line can see different map results. The plan covers the whole city and the counties it touches.

The city

Slow growth, three counties and a district worth naming

Carrollton counted 134,562 residents in 2025, up 0.8% from 2020. Growth that slow means the customer base is nearly flat, so the plan has to win work from a competitor, not wait for a wave of newcomers.

Koreatown Carrollton sits at Old Denton Road and the President George Bush Turnpike, and the district adds restaurants and storefronts to the local economy. A service-area page that names the district, and Dallas, Denton and Collin counties around it, reads like it came from a company that works there.

residents (2025 estimate)
134,562
residents (2025 estimate)
population change, 2020 to 2025
+0.8%
population change, 2020 to 2025
housing units
54,365
housing units
of occupied homes owner-occupied
58.5%
of occupied homes owner-occupied
of homes built before 1980
26%
of homes built before 1980
median home value
$381,000
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

The county

What Denton County's trade mix means for a Carrollton plan

Of the 20,025 business establishments in Denton County, 234 are plumbing, heating and air-conditioning contractors, 232 are landscaping services and 230 are residential remodelers. Fields with that many businesses put a premium on reviews, finished-job photos and a page for each service the company wants more of.

Other fields sell a specific job. A painting contractor or a pest control company needs a page that answers the questions a customer asks before hiring, which does more than a general services list.

County Business Patterns

Trade and home service businesses in Denton County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    234
  • Landscaping services
    232
  • Residential remodelers
    230
  • Electrical contractors
    151
  • New home builders
    139
  • Roofing contractors
    100
  • Excavation and site preparation contractors
    66
  • Painting contractors
    58

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order

How a Carrollton plan gets built, service by service

Tracking first, then the site, then search and ads, then the phone line, because each step makes the next one measurable.

1

Measure before you spend

The first job is measurement: one tracking setup across the site, the profile and any ads, so the first report shows where calls came from.

2

Fix the page before sending traffic

If the site is slow or a phone number hides on a phone screen, that gets fixed before any traffic is sent to it.

3

Build pages for the trades you sell

Pages go up for the services worth growing, and paid search covers the work that cannot wait for a page to mature.

4

Put the phone line on autopilot

Calls get answered at any hour, and the follow-up texts and review requests run on custom automation that is quoted on its own.

What the work produced

A garden center's campaign, and a builder's view

Drake's 7 Dees runs a garden center, and the card below is its result. Lithium built the new site, ran the SEO and managed the Google Ads behind those numbers. Marc Rickabaugh of Rickabaugh Construction writes about a website update and SEO his own firm received.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughMarc RickabaughRickabaugh Construction

Nearby

Marketing pages for the cities around Carrollton

The nearby cities each have a marketing page: Lewisville, Plano, Irving, Richardson, Frisco and Allen. The Dallas-Fort Worth page widens the view to the metro, and every Texas city sits on the state page.

Pricing

Prices for a Carrollton service business

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What to settle before a Carrollton plan starts

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What should a Carrollton business fix first?

Before you buy anything, find where a job stops. A phone that rings out, a page that hides the number on a phone, or a company that never appears for its own service are the usual leaks. A co-founder reads what you have on the first call and names one fix to start.

Can we hire one service and add the rest later?

Begin with a site or Google Ads, then bring in SEO or the AI receptionist when the early numbers justify it. All four services feed one call report, so anything added later is judged by the same calls and booked jobs.

Who handles the account once the plan starts?

Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Day-to-day questions go to Allison McKenney, our account manager, while the co-founders take the strategy calls.

Do the services run on a contract?

The first term is six months, and after that the agreement continues month to month on 30 days' notice. The terms arrive in writing before any work begins. The AI receptionist is the exception: no contract at all, cancel any time.

What changes the monthly cost?

Scope sets it, and the services are priced one by one. SEO depends on how many services and cities you want to rank for. The Google Ads fee tracks your ad spend, the channels we run and any landing page work. A site bigger than the usual service business build gets a fixed proposal, and custom automation is quoted after a free discovery call.

Free action plan

Ask for a free plan built on your Carrollton call history

Three things help: the site link, the Google Business Profile and the trades you want more of. A co-founder will walk the calls you get today back to the pages behind them on a short video call, then name the first service to fix.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan