SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Minot, North Dakota
Minot PPC where the budget is judged by the calls it buys.
Minot service businesses get Google Ads in an account in their own name, with the fee published and a report that counts calls and leads.
- Click costs before you commit
- Each ad links to a matching page
- Daily tuning in month one
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a click buys
What a Minot ad budget can buy
Lithium Marketing runs Google Ads for Minot service businesses, and the account is opened in your name, so the billing, the history and the campaigns stay with you. An average click on “pest control minot” runs $6.55, which means a small budget can still buy calls when the search terms and the landing page are tight.
The click price is only half the test. If the calls are not counted, a cheap click tells you nothing, so call tracking goes in before the budget grows.
Click costs
Minot click costs and the ads that are missing
“Landscaping minot” drew about 110 searches a month at an average of $6.53 a click. Management runs from $500 a month, plus ad spend, and the fee scales with your ad spend, the channels we run and the landing page work.
“Plumber minot” is a good example of how fast the paid side changes. The page we checked had no ads, with the local pack filling the top. That is why a campaign and a profile should be planned together: one buys the click when a paid slot exists, the other earns the call when it does not.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency minot | under 10 | not reported |
| ppc agency minot | under 10 | not reported |
| ppc management minot | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control minot | 90 | $6.55 |
| landscaping minot | 110 | $6.53 |
| water damage restoration minot | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 27 to 257 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber minot”, as Google showed it to a searcher located in Minot. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Minot year
When Minot weather changes the calls
Minot summers range from warm to moderately hot, with frequent thunderstorm activity, and winters are bitterly cold and snowy, with high winds and below-freezing temperatures for weeks at a time. If storm calls or frozen-pipe calls bunch up in those weeks, the budget should follow them, not run flat all year.
Minot's average annual snowfall is 42.5 inches. Minot counted 47,308 residents in 2025, down from 48,387 in 2020, so the market is not growing; paid search has to win its calls from the demand that already exists, which makes the weeks you bid in worth choosing carefully.
- residents (2025 estimate)
- 47,308
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.2%
- population change, 2020 to 2025
- housing units
- 23,956
- housing units
- of occupied homes owner-occupied
- 56.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 46.4%
- of homes built before 1980
- median home value
- $257,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Ward County trades
Which Ward County trades to put in the first campaign
Ward County has 6 roofing contractors and 21 landscaping services. A roofer and a landscaper sell different calls: one is often a repair, the other a project planned in advance, so the campaigns and landing pages should not be shared.
Ward County also has 29 excavation and site preparation contractors. A site-prep job is sold on the finished base and the schedule, not on an emergency, so its landing page should ask for the project date and the property address, not a same-day call.
County Business Patterns
Trade and home service businesses in Ward County
Establishments by industry, 2023
- Electrical contractors37
- Excavation and site preparation contractors29
- Plumbing, heating and air-conditioning contractors28
- Residential remodelers27
- Landscaping services21
- New home builders14
- Painting contractors9
- Roofing contractors6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first campaign
How a Minot Google Ads account gets set up
The account opens in your name, and tracking goes in before the budget moves.
1
Open the account in your name
Your billing, history and campaigns sit in an account you control from the first day.
2
Track forms and calls
GA4, form tracking and call tracking go in so the report can show leads and cost per lead.
3
Build one page per job
Each advertised job gets a landing page that repeats the offer in the ad.
4
Check bids daily, then weekly
Bids and search terms are adjusted daily through the first 30 days, then weekly.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a septic company
A septic company's website, SEO and Google Ads
Byers Septic Service bought a new website, SEO and Google Ads from Lithium, and the ads half is why the result appears here. Daniel Busby is quoted alongside the card.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Minot
PPC pages for the cities your crews cover
Campaigns can run in Bismarck, Grand Forks, West Fargo and Fargo, so each has a PPC page below. The North Dakota page lists every city Lithium covers, and a campaign can target only the towns where your crews already work.
Published price
What Minot Google Ads work costs each month
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Minot Google Ads questions before the first campaign
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense for a Minot campaign?
Start with a number you can afford to lose for one month, then let the tracked calls set the next number. Your trade's click cost and the landing page's conversion rate decide how many calls that budget buys. We agree the starting figure with you before anything runs.
When do the first calls show up?
The first calls typically arrive in the first week once tracking is live. Then the work is subtraction: remove search terms that never turn into a lead and put that budget behind the ones that do. Cost per lead usually improves as the account gathers data.
Who owns the Google Ads account?
The account is in your name, and Lithium works inside it. The billing, the conversion history and the campaigns stay with you if you ever move the work elsewhere. That is the arrangement from the first campaign, not something you have to ask for.
Should we advertise beyond Google?
Google is the first place to test for most trades, but it is not the only one. Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram. A second channel gets added when the first one's cost per lead is known and the audience is clearly there.
How do we judge a campaign after the first month?
The report lists each campaign's calls, its leads and the price of each lead. Tell us which of those leads became customers and we can compare the campaigns by the work they produced, then move the next month's budget toward the top one.
Free action plan
See what a Minot ad budget buys
Tell us your trade and the weeks you are busiest. A co-founder will price the clicks for that work and lay out the first campaign on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ