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A paid offer customers can recognize

A pay-per-click (PPC) agency for Bismarck roofing inquiries.

Bring Bismarck roofing prospects to a clear project offer with Google Ads campaigns measured against the inquiries your office accepts.

  • Defined roofing offer
  • Focused landing pages
  • Confirmed inquiry reporting
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Advertise the work you want to quote

Bismarck PPC for a roofer's replacement offer

Lithium Marketing runs Google Ads that connect a Bismarck roofer's replacement offer with a relevant landing page. If an ad promises roofing generally while the company wants replacement projects, the office has to explain the difference after the click. We make the accepted offer visible before the visitor contacts you.

The recorded phrase "roofing company bismarck" has 70 monthly searches. That describes searches naming the city, not a count of replacement buyers. We use the phrase as a research starting point, then shape the campaign around the project service and judge the requests it produces.

Use relevant project evidence

Show the replacement work without guessing at a house

Housing built before 1980 makes up 44.3% of Bismarck's stock. Where you have a genuine replacement example from an older property, the landing page can explain what your company changed and show the completed contribution. It provides useful context for a visitor's request without making the property's age a reason it needs a roof.

Bismarck's share built in 2010 or later is 21.1%. Real examples from newer properties can have their own project explanations. We use the relevant supplied work to help a customer describe their situation, keeping assessment of their roof with the company.

residents (2025 estimate)
77,963
residents (2025 estimate)
population change, 2020 to 2025
+5.9%
population change, 2020 to 2025
housing units
35,361
housing units
of occupied homes owner-occupied
65.5%
of occupied homes owner-occupied
of homes built before 1980
44.3%
of homes built before 1980
median home value
$300,300
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Set a purpose for the campaign spend

Measure the roofing inquiry that matters to you

Burleigh County records 12 roofing establishments. A business category alone does not describe the competing ad offers, so your campaign starts with the replacement work you accept and the customer action you want. We agree how staff will identify a useful project request in the reporting.

Burleigh County has 43,779 housing units. If the company serves county properties, the campaign's coverage settings and landing-page wording should reflect that actual territory. Received property locations help your office distinguish a serviceable request from a contact outside the offer.

County Business Patterns

Trade and home service businesses in Burleigh County

Establishments by industry, 2023

  • Landscaping services
    55
  • New home builders
    44
  • Plumbing, heating and air-conditioning contractors
    40
  • Electrical contractors
    39
  • Residential remodelers
    36
  • Excavation and site preparation contractors
    22
  • Painting contractors
    19
  • Roofing contractors
    12

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

A replacement campaign with a defined purpose

Set up roofing PPC around accepted Bismarck projects

Make the replacement promise clear, then use actual inquiries and costs to decide what to change.

1

Agree the replacement project invitation

Review the offer, genuine job examples and the request information the estimating team uses.

2

Map the campaign to the working territory

Bismarck was founded on the east bank of the Missouri River. Set coverage from your actual service area and show where the replacement offer applies.

3

Connect the ad with the estimate request

Build a landing-page explanation that carries the advertised service into the form or call.

4

Compare costs with confirmed project contacts

Review actual account spend and staff-confirmed campaign inquiries before expanding the replacement budget.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Plumbing campaign evidence and website feedback

Sarkinen's website design, SEO and Google Ads program

Sarkinen Plumbing is a Portland-area plumbing business whose marketing combined website design, SEO and Google Ads. The separate testimonial is Dave Turin's recommendation of DJ Van Zanten for website and internet-marketing help.

Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
3.75X
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDave TurinDozer Dave

Give each request an accurate location

Campaign coverage starts with the roofing service area

Use the North Dakota PPC directory and the pages for Minot, Fargo and West Fargo to navigate the service information, with Aberdeen, SD labeled separately. Your advertised roofing territory should come from the locations your team actually accepts. The customer then has a clear place to check coverage before requesting a replacement discussion.

Published price

Compare campaign cost with replacement opportunities

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Bismarck roofing campaign decisions

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can the ads focus on replacement rather than every roofing service?

Yes, we can make replacement the campaign's stated offer. The keywords, ad text and page should support that purpose, with received request feedback guiding refinements.

When can a Google Ads campaign begin showing results?

Initial results typically appear within the first week. We still need actual inquiry feedback to understand whether those results match the roofing projects your company wants.

Does a submitted form count as a sold roof?

No, a form is an inquiry rather than a sale. Staff-confirmed campaign bookings and the revenue associated with them give a more useful basis for assessing the investment.

Can you manage advertising beyond Google?

Yes, Microsoft Ads, Meta and LinkedIn are also managed ad channels. A different channel should have an agreed purpose and appropriate campaign scope before you fund it.

How do we decide whether to increase the campaign budget?

Compare the verified cost of acquiring work with the value of the roofing projects booked. For the same reporting period, use actual spend and confirmed campaign bookings rather than assuming the recorded average click price predicts the outcome.

Free action plan

Get a Bismarck PPC plan for replacement inquiries

Bring your replacement offer, current ads and a few received requests to a short video call with a co-founder. We'll discuss the campaign and landing-page changes that connect spend with the projects you accept.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan