PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
A paid offer customers can recognize
Bring Bismarck roofing prospects to a clear project offer with Google Ads campaigns measured against the inquiries your office accepts.

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Businesses
we’ve worked with
Businesses we’ve worked with
Advertise the work you want to quote
Lithium Marketing runs Google Ads that connect a Bismarck roofer's replacement offer with a relevant landing page. If an ad promises roofing generally while the company wants replacement projects, the office has to explain the difference after the click. We make the accepted offer visible before the visitor contacts you.
The recorded phrase "roofing company bismarck" has 70 monthly searches. That describes searches naming the city, not a count of replacement buyers. We use the phrase as a research starting point, then shape the campaign around the project service and judge the requests it produces.
Buy a click with a clear next step
The recorded average roofing click cost is $7.24. A click should land on an explanation of the replacement service, genuine project evidence and a request route. The customer can tell what the company is inviting them to discuss before the office spends time on the inquiry.
We review search terms and received requests together. A general roofing term can bring several purposes; staff feedback tells us whether the campaign reached the intended project customer. That evidence informs changes to the ad, landing page or targeting before more spend is committed.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency bismarck | under 10 | not reported |
| ppc agency bismarck | under 10 | not reported |
| ppc management bismarck | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair bismarck | 170 | $10.90 |
| roofing company bismarck | 70 | $7.24 |
| plumber bismarck | 720 | $6.80 |
| pest control bismarck | 260 | $5.78 |
| landscaping bismarck | 590 | $3.07 |
| electrician bismarck | 320 | $2.68 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber bismarck”, as Google showed it to a searcher located in Bismarck. Results shift by searcher and day.
Use relevant project evidence
Housing built before 1980 makes up 44.3% of Bismarck's stock. Where you have a genuine replacement example from an older property, the landing page can explain what your company changed and show the completed contribution. It provides useful context for a visitor's request without making the property's age a reason it needs a roof.
Bismarck's share built in 2010 or later is 21.1%. Real examples from newer properties can have their own project explanations. We use the relevant supplied work to help a customer describe their situation, keeping assessment of their roof with the company.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Set a purpose for the campaign spend
Burleigh County records 12 roofing establishments. A business category alone does not describe the competing ad offers, so your campaign starts with the replacement work you accept and the customer action you want. We agree how staff will identify a useful project request in the reporting.
Burleigh County has 43,779 housing units. If the company serves county properties, the campaign's coverage settings and landing-page wording should reflect that actual territory. Received property locations help your office distinguish a serviceable request from a contact outside the offer.
County Business Patterns
Trade and home service businesses in Burleigh County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A replacement campaign with a defined purpose
Make the replacement promise clear, then use actual inquiries and costs to decide what to change.
Review the offer, genuine job examples and the request information the estimating team uses.
Bismarck was founded on the east bank of the Missouri River. Set coverage from your actual service area and show where the replacement offer applies.
Build a landing-page explanation that carries the advertised service into the form or call.
Review actual account spend and staff-confirmed campaign inquiries before expanding the replacement budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Plumbing campaign evidence and website feedback
Sarkinen Plumbing is a Portland-area plumbing business whose marketing combined website design, SEO and Google Ads. The separate testimonial is Dave Turin's recommendation of DJ Van Zanten for website and internet-marketing help.
Plumbing2Xleads
on the same budget
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveGive each request an accurate location
Use the North Dakota PPC directory and the pages for Minot, Fargo and West Fargo to navigate the service information, with Aberdeen, SD labeled separately. Your advertised roofing territory should come from the locations your team actually accepts. The customer then has a clear place to check coverage before requesting a replacement discussion.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Yes, we can make replacement the campaign's stated offer. The keywords, ad text and page should support that purpose, with received request feedback guiding refinements.
Initial results typically appear within the first week. We still need actual inquiry feedback to understand whether those results match the roofing projects your company wants.
No, a form is an inquiry rather than a sale. Staff-confirmed campaign bookings and the revenue associated with them give a more useful basis for assessing the investment.
Yes, Microsoft Ads, Meta and LinkedIn are also managed ad channels. A different channel should have an agreed purpose and appropriate campaign scope before you fund it.
Compare the verified cost of acquiring work with the value of the roofing projects booked. For the same reporting period, use actual spend and confirmed campaign bookings rather than assuming the recorded average click price predicts the outcome.
Free action plan
Bring your replacement offer, current ads and a few received requests to a short video call with a co-founder. We'll discuss the campaign and landing-page changes that connect spend with the projects you accept.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ