FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing for Minot, North Dakota
Minot marketing that turns more of your calls into leads.
Minot service businesses get a plan built from their own call numbers, with published prices and a co-founder on the first video call.
- A call count before you spend
- Prices in writing before work starts
- One service added at a time
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the numbers
What one plan does for a Minot service business
Lithium Marketing builds websites, runs SEO and Google Ads, and sets up AI receptionists for Minot service businesses, planning all four around one shared count of calls and leads. Ward County has 2,043 establishments across all industries, so a Minot contractor is one name among many when a homeowner opens Google.
Minot's population went from 48,387 in 2020 to 47,308 in 2025, so new households will not hand you the work. Growth has to come from the calls your business already gets: a faster site, pages that answer the search, ads aimed at the jobs you want and a phone line that picks up after hours.
The four services
Where each service fits a Minot business
Pick one gap, fix it, and let the call numbers decide what comes next.
Local search pagesService pages built from the searches Minot customers make, plus a profile that carries the same services, so Google can match them to the search.Learn more A site you ownA WordPress site that can show an older-house repair and a newer-home replacement, with a call button that works on a phone.Learn more Ads in your own accountGoogle Ads from an account in your name, with the fee published and every call counted.Learn more An AI receptionist on your lineA receptionist that picks up every call, takes the address and job details, and hands an emergency to the on-call tech you name.Learn more
What Minot searches name
Minot searches name a trade, not an agency
Minot homeowners search for the work, not for a marketing plan. “Landscaping minot” draws about 110 searches a month, and “pest control minot” brings about 90 searches a month.
Those searches land on a page, and the page has one job: answer the question in the search, show the work and make the phone number easy to find. A profile with the right categories and a service page for each trade gives Google something specific to match.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency minot | under 10 | not reported |
| digital marketing minot | under 10 | not reported |
| marketing agency minot | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control minot | 90 | $6.55 |
| landscaping minot | 110 | $6.53 |
| water damage restoration minot | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 27 to 257 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber minot”, as Google showed it to a searcher located in Minot. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The local market
The Minot market in figures you can use
Minot has 23,956 housing units, and 56.7% of Minot's occupied homes are owner-occupied. Minot's median home value is $257,100. A homeowner weighing a roof, a furnace or a remodel is making a budget decision, so the website and the ads should speak to that person.
Minot covers 27.767 square miles. The Mouse River divides the city approximately in half, north and south. Your site can name both sides and the neighborhoods your crews serve, without treating North Hill and South Hill as separate markets.
- residents (2025 estimate)
- 47,308
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.2%
- population change, 2020 to 2025
- housing units
- 23,956
- housing units
- of occupied homes owner-occupied
- 56.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 46.4%
- of homes built before 1980
- median home value
- $257,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Ward County trades
Where the Ward County trade counts point
Ward County has 37 electrical contractors, 28 plumbing, heating and air-conditioning contractors and 27 residential remodelers. A homeowner comparing any of them has a full page of names to pick from, so recent reviews and a page for the exact job matter more than a list of everything you do.
Ward County lists 14 new home builders, 21 landscaping services and 6 roofing contractors. New builds and landscape work sell on finished photos, while a roof repair sells on the leak and the finished roof, so the pages should not share one template.
County Business Patterns
Trade and home service businesses in Ward County
Establishments by industry, 2023
- Electrical contractors37
- Excavation and site preparation contractors29
- Plumbing, heating and air-conditioning contractors28
- Residential remodelers27
- Landscaping services21
- New home builders14
- Painting contractors9
- Roofing contractors6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The plan
How the four services come together in Minot
One shared count of calls and leads decides what gets fixed next.
1
Count what comes in now
We add call and form tracking to the site, the profile and any running ads, so the first month shows what your Minot business already gets.
2
Rebuild the slow page first
If the site is slow or hard to use on a phone, it gets fixed before more traffic is sent to it.
3
Add one channel at a time
Search, ads or the phone line goes first, whichever the first month's numbers say is costing you the most.
4
Go over the numbers each month
We review the calls and what they became, then choose the next service to add.
Proof from a fence company
What a website, SEO and Google Ads did for a fence company
F&W Fence Co. is the fence company on the card below. Lithium built a new site, ran the SEO and managed the Google Ads behind those numbers. Daniel Busby, the owner of Willard Power Vac, gives his own account in the quote next to it.
Fence“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Minot
Marketing pages for the other North Dakota cities
Minot sits in Ward County, and the nearby-city links below open the same page in Bismarck, Grand Forks, West Fargo and Fargo. The North Dakota page lists the rest of the state, which helps when a job takes your crews beyond the county line.
Pricing
What the services cost a Minot business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Minot questions about putting the four services together
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Minot owner fix first?
Fix the step where a customer drops out. A slow site loses the visitor before the phone number appears, an unanswered phone loses the caller after hours, and a thin profile keeps you out of the map result before the click ever happens. The first month's tracking shows which of the three is costing you, and a co-founder names one service to start.
Can we start with one service?
Yes. Pick the one that matches the first gap, and add another when the calls show the first one is working. Tracking is set up once and covers every service, so adding one later does not reset the numbers you already have.
How does the first month work?
The first month starts with measurement. We add tracking to the site, the profile and any ads, then review what came in and pick the one service to fix first. That first count sets the order; the plan does not arrive as a package.
How do you run the work for a client in Minot?
Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs your strategy calls, and your account manager handles the day-to-day questions.
What do you need from us to build the first plan?
A link to your site, the services you want more calls from, and any call history you can share. Photos of finished work help if the website is part of the plan. A co-founder reviews all of it on a short video call and names the first service to fix.
Free action plan
Map a four-service plan for your Minot business
One starting point, then the next service when the numbers earn it. Share a link to your site; a co-founder will look at the calls you get now and tell you which service to start with on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ