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The statewide picture, city by city

North Dakota SEO and marketing for service businesses that want more calls.

Show a co-founder the North Dakota towns your crews cover, and leave with a plan for more calls at published prices.

  • A city page for each place you serve
  • Ads aimed at your service area
  • Calls answered 24/7

Google searches each month

Searches for marketing help that name North Dakota

Searches for marketing, SEO, web design and ads, by the place they name

  • Fargo
    320
  • Bismarck
    140
  • Grand Forks
    30
  • Searches naming North Dakota
    130

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where to start in North Dakota

Start with the North Dakota places your crews reach

Lithium Marketing builds the pages, ads and phone answering that turn a search in North Dakota into a booked job. The city pages come first, because the search that matters names a town, not the state.

Half of North Dakotans live in rural areas, so coverage matters as much as the service list. A business that serves farms and small towns as well as Fargo needs pages that name the places it reaches, and a quote form that asks where the job is before a crew drives out.

Choose a city

Five North Dakota cities, five pages to compare

Fargo, Bismarck, Grand Forks, Minot and West Fargo each have a city page. Start with the city where you already book work, then read the page for the next town you want to win.

Housing, ownership and the seasons

What the housing stock means for your pages

47.8% of North Dakota's housing dates from before 1980, so repair and remodel work is not a niche here. Show the jobs you finish on older homes, with the problem you found and the approach you took, and give the repair and the full replacement their own pages.

62.9% of occupied homes in North Dakota are owner-occupied, which means a good share of the calls you want come from people who own the place they are fixing. Write for that reader: what the job costs, how long you are on site, and what you need from them before the crew arrives. North Dakota has a continental climate with warm summers and cold winters, so if winter narrows the months you can take outdoor work, tell us the season your crews can handle.

residents (2025 estimate)
799,358
residents (2025 estimate)
population change, 2020 to 2025
+2.6%
population change, 2020 to 2025
housing units
377,281
housing units
of occupied homes owner-occupied
62.9%
of occupied homes owner-occupied
of homes built before 1980
47.8%
of homes built before 1980
median home value
$249,900
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Statewide trade counts

What the statewide trade counts mean for your pages

North Dakota has 371 electrical contractors and 336 plumbing, heating and air-conditioning contractors. A repair and a replacement are different jobs for either trade, so each service needs its own page and its own estimate form.

The statewide count also includes 311 residential remodelers, 285 landscaping services and 261 new home builders. A remodeler who finishes basements and a landscaper who installs patios and mows sell different jobs, and a builder needs project pages that show finished homes.

County Business Patterns

Trade and home service businesses in North Dakota

Establishments by industry, 2023

  • Electrical contractors
    371
  • Plumbing, heating and air-conditioning contractors
    336
  • Residential remodelers
    311
  • Landscaping services
    285
  • New home builders
    261
  • Excavation and site preparation contractors
    231
  • Painting contractors
    102
  • Roofing contractors
    69

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

A garden center case and an owner's words

What the website, SEO and Google Ads produced for Drake's 7 Dees

Drake's 7 Dees is a garden center and landscaping business. Lithium built the website, ran SEO and managed Google Ads for the business, and the case study reports the results of that work. Chris Martin, who runs Mt. Hood Pro Painting, adds his own view of working with Lithium.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinChris MartinMt. Hood Pro Painting

Pricing

What each service costs before you commit

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Questions a North Dakota owner should ask us

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Our crews cover two or three towns. Where should the first city page go?

Put it where your next crew sits idle, not where the state's population is largest. Read the city page for each town you cover, compare the searches and housing, then start with the place where you can answer the phone and send a truck.

What moves the monthly SEO price?

Two things move it: how many towns you target and how much work your current site needs. The published range is built for local service businesses, and the retainer is scoped against what a booked job is worth to you. A plumber and a remodeler can land in different places.

How quickly do the calls start?

Paid search can bring calls in the first week, because the ads can run before the rest of the work is finished. A new site usually takes six to nine weeks from kickoff to launch. SEO takes longer: technical fixes usually move within 30 days, and local visibility typically builds over 60 to 90 days.

If we buy a website, what do we own?

You own the domain, hosting, WordPress installation and content, and a private Loom walkthrough shows your team how to edit the pages. The usual service agreement starts with six months, then runs month to month with 30 days' notice. The AI receptionist is the exception: it has no contract.

What happens to the calls that come in after hours?

Lithium's AI receptionist answers them, using the services, hours and towns you give it. It qualifies the job, books the appointment and can transfer a caller to a real person. If you want follow-up automation beyond that, a free discovery call scopes it separately.

Free action plan

Map your North Dakota service area with a co-founder

Bring the towns your crews cover, the jobs you want more of and your current site. On a short video call, a co-founder will sort out which pages, ads or phone changes are worth doing first.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan