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Montana marketing, town by town

Montana search marketing built to turn searches into booked jobs.

Montana service business owners get a city-by-city guide to search demand, plus published prices before any work starts.

  • Service pages for your towns
  • Call tracking on every ad
  • Phone answered around the clock

Google searches each month

Searches for marketing help that name Montana

Searches for marketing, SEO, web design and ads, by the place they name

  • Billings
    670
  • Missoula
    660
  • Bozeman
    460
  • Butte
    30
  • Great Falls
    20
  • Searches naming Montana
    380

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The statewide picture

Where Montana customers search for service work

Lithium Marketing builds websites, runs local SEO and Google Ads, and answers the phone for Montana home service businesses. The plan begins with the places you already serve and the services you want more of. Then we look at where calls go unanswered.

Searches for marketing help that name Billings come to 670 a month. Searches naming Missoula come to 660. The city where your crews already work comes first, and we add the next town as the work comes in.

City by city

Choose the Montana city to read next

Billings, Missoula, Great Falls, Bozeman and Butte each have their own page, with the search and housing figures for that market. Open the one where you already book work, then read the next town on your list.

Housing and weather

What Montana's homes and seasons mean for your marketing

Montana's median home was built in 1981, and 14.0% of Montana's housing stock went up in 2010 or later. That spread matters on a service page: if you handle repairs and updates, show the older homes you have worked on; if you build, show the new construction. Keep a repair gallery and a build gallery on separate pages, so a visitor can find the job that matches their house.

If your crews work outside, plan the state by region. West of the divide, plan for milder winters, cooler summers, less wind, and a longer growing season. East of it, plan for a semi-arid, continental climate across plains and badlands broken by hills and isolated mountain ranges. Use the city pages to check the housing and search figures for each market, then set a separate ad schedule for the towns on each side.

residents (2025 estimate)
1,144,694
residents (2025 estimate)
population change, 2020 to 2025
+5.6%
population change, 2020 to 2025
housing units
528,419
housing units
of occupied homes owner-occupied
69.2%
of occupied homes owner-occupied
of homes built before 1980
48.9%
of homes built before 1980
median home value
$375,800
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Statewide trade counts

What Montana's trade counts say about your pages

Montana has 1,210 new home builders and 840 residential remodelers statewide. A builder and a remodeler sell different work, so each needs its own pages: one for plans, lots and new construction, one for kitchens, additions and repairs.

Montana's trade counts also include 712 plumbing, heating and air-conditioning contractors and 694 landscaping services. Those trades cover very different jobs, from a burst pipe at midnight to a landscape install, so a customer searches for the specific service. Give each service its own page, and put the town in each page title.

County Business Patterns

Trade and home service businesses in Montana

Establishments by industry, 2023

  • New home builders
    1,210
  • Residential remodelers
    840
  • Plumbing, heating and air-conditioning contractors
    712
  • Landscaping services
    694
  • Electrical contractors
    549
  • Excavation and site preparation contractors
    526
  • Painting contractors
    286
  • Roofing contractors
    152

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

One case, one owner's view

A fence company's results and a painter's view

F&W Fence Co. hired Lithium for a new website, SEO and Google Ads, and the case study reports what that work produced. Chris Martin of Mt. Hood Pro Painting gives the owner's view beside it, describing the leads his painting company gets from Google, Facebook and its website.

F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinChris MartinMt. Hood Pro Painting

Pricing

What the work costs in Montana

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Questions Montana owners bring to the first call

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Which Montana city should we start with?

Start with the city where your crews already book work. Open that city's page, compare its search and housing figures with the next town on your list, and bring both sets of figures to the first call. A plan can cover one city or several, and it does not have to include the whole state.

Can Lithium work with us outside the cities that have their own pages?

Lithium works with businesses across Montana, not only in the five cities with their own pages. Those cities are the ones with published local figures. Send the towns you serve and the services you sell in each one, and we build the plan around that list, whether it names one large city or a spread of rural counties.

Why is SEO priced as a range?

SEO runs $1,300–$3,000 a month, and where you land inside that range depends on the work. The number of towns you target, the condition of your site and the content each service page needs all move it, and so does what a booked job is worth to you. A solo plumber and a builder covering several towns do not need the same plan.

Can ads run in Billings and nowhere else?

A campaign can run in Billings alone. It gets its own budget, landing page and ad copy, and the rest of the state stays out. You see recorded calls, leads and cost per lead for each campaign, so the spending can move to the towns that book work.

Who answers the phone after hours?

Every call gets an answer, 24/7, from a managed AI receptionist that uses the voice and call rules you set. It books appointments and transfers to a real person, and it costs $179 a month with no contract and no setup fee. Custom follow-up or dispatch automation is a separate project, scoped after a free discovery call.

Free action plan

Get a free Montana plan for the towns you serve

Send your website, your service list and the towns you cover. A co-founder will go over them with you on a short video call and recommend where to start in Montana.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan