FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Montana marketing, town by town
Montana service business owners get a city-by-city guide to search demand, plus published prices before any work starts.
Google searches each month
Searches for marketing help that name Montana
Searches for marketing, SEO, web design and ads, by the place they name
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
The statewide picture
Lithium Marketing builds websites, runs local SEO and Google Ads, and answers the phone for Montana home service businesses. The plan begins with the places you already serve and the services you want more of. Then we look at where calls go unanswered.
Searches for marketing help that name Billings come to 670 a month. Searches naming Missoula come to 660. The city where your crews already work comes first, and we add the next town as the work comes in.
Four ways to grow
Each service has its own page and a published price, apart from custom automation, which is scoped after a free discovery call. Begin with the part of your marketing that is losing calls, then add the next service when the first pays for itself.
City by city
Billings, Missoula, Great Falls, Bozeman and Butte each have their own page, with the search and housing figures for that market. Open the one where you already book work, then read the next town on your list.
State phrases and town searches
Searches that name Montana for marketing help come to 380 a month. The two biggest phrases are “web design montana” at 320 and “montana seo” at 50. Both terms come from people looking for a marketing partner, and the statewide total is small.
A customer with a burst pipe types the trade and the town. “plumber billings” gets about 1,000 searches a month, so we build service pages for the towns you serve and point ads at those pages.
| Search | Searches a month |
|---|---|
| web design montana | 320 |
| montana seo | 50 |
| seo company montana | 10 |
| digital marketing agency montana | 10 |
| marketing agency montana | 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Housing and weather
Montana's median home was built in 1981, and 14.0% of Montana's housing stock went up in 2010 or later. That spread matters on a service page: if you handle repairs and updates, show the older homes you have worked on; if you build, show the new construction. Keep a repair gallery and a build gallery on separate pages, so a visitor can find the job that matches their house.
If your crews work outside, plan the state by region. West of the divide, plan for milder winters, cooler summers, less wind, and a longer growing season. East of it, plan for a semi-arid, continental climate across plains and badlands broken by hills and isolated mountain ranges. Use the city pages to check the housing and search figures for each market, then set a separate ad schedule for the towns on each side.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Statewide trade counts
Montana has 1,210 new home builders and 840 residential remodelers statewide. A builder and a remodeler sell different work, so each needs its own pages: one for plans, lots and new construction, one for kitchens, additions and repairs.
Montana's trade counts also include 712 plumbing, heating and air-conditioning contractors and 694 landscaping services. Those trades cover very different jobs, from a burst pipe at midnight to a landscape install, so a customer searches for the specific service. Give each service its own page, and put the town in each page title.
County Business Patterns
Trade and home service businesses in Montana
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
One case, one owner's view
F&W Fence Co. hired Lithium for a new website, SEO and Google Ads, and the case study reports what that work produced. Chris Martin of Mt. Hood Pro Painting gives the owner's view beside it, describing the leads his painting company gets from Google, Facebook and its website.
Fence4Xmore ranking keywords
190 to 745 keywords
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingPricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Start with the city where your crews already book work. Open that city's page, compare its search and housing figures with the next town on your list, and bring both sets of figures to the first call. A plan can cover one city or several, and it does not have to include the whole state.
Lithium works with businesses across Montana, not only in the five cities with their own pages. Those cities are the ones with published local figures. Send the towns you serve and the services you sell in each one, and we build the plan around that list, whether it names one large city or a spread of rural counties.
SEO runs $1,300–$3,000 a month, and where you land inside that range depends on the work. The number of towns you target, the condition of your site and the content each service page needs all move it, and so does what a booked job is worth to you. A solo plumber and a builder covering several towns do not need the same plan.
A campaign can run in Billings alone. It gets its own budget, landing page and ad copy, and the rest of the state stays out. You see recorded calls, leads and cost per lead for each campaign, so the spending can move to the towns that book work.
Every call gets an answer, 24/7, from a managed AI receptionist that uses the voice and call rules you set. It books appointments and transfers to a real person, and it costs $179 a month with no contract and no setup fee. Custom follow-up or dispatch automation is a separate project, scoped after a free discovery call.
Free action plan
Send your website, your service list and the towns you cover. A co-founder will go over them with you on a short video call and recommend where to start in Montana.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ