PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
The whole program, in one place
A marketing agency for Missoula service businesses that turns searches into more calls.
Missoula service businesses get a marketing plan that starts with counting the calls they get, with published prices and a co-founder on the first video call.
- One team for the whole program
- Call sources named in the report
- Prices posted, no quote maze
Google searches each month
What Missoula searches for, by service
660
searches a month
- Web design480
- SEO150
- Digital marketing30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the gap
How the four services fit a Missoula business
Lithium Marketing plans and runs the website, local SEO, Google Ads and AI phone answering for Missoula service businesses as one program. Missoula added 6.4% more residents between 2020 and 2025, so a good share of the customers you want are new to the area and have not picked a name yet.
Missoula County holds 4,816 establishments, from remodelers to roofers. A plumber, a landscaper and a builder need different things from the same plan, so the order of work starts with the gap that costs you calls.
The four services
What each service adds to a Missoula plan
Pick the service that matches the job you lose most often, and add the next one when the calls justify it. Every card opens that service's page for Missoula.
SEO in MissoulaPages for the trades you sell, a Google profile that backs them and links built to the pages you want found.Learn more Web design in MissoulaA WordPress site in your name, with job photos a Missoula customer can check and the phone number on every screen.Learn more PPC in MissoulaGoogle Ads aimed at the work you want, with each call traced to its search and the account opened in your name.Learn more AI receptionist in MissoulaCalls answered all day and night, jobs placed on the calendar and a real person one transfer away, with custom automation scoped on its own.Learn more
Search in Missoula
What Missoula customers search before they call
Only about 30 searches a month name Missoula with a marketing phrase. Trade searches are bigger: “pest control missoula” draws about 390 a month and “roofing company missoula” about 170. Customers look for the service, so the plan starts with the trades you sell, not the name at the top of your homepage.
That is why tracking comes before a new logo. Once calls are counted, the split between SEO, ads and the phone line follows the trades that produce the most work.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency missoula | 10 | not reported |
| digital marketing missoula | 10 | not reported |
| marketing agency missoula | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber missoula | 1,000 | $15.59 |
| pest control missoula | 390 | $13.17 |
| roofing company missoula | 170 | $12.03 |
| electrician missoula | 210 | $5.69 |
| garage door repair missoula | 140 | $4.77 |
| landscaping missoula | 320 | $2.85 |
| water damage restoration missoula | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 549 to 1,400 Google reviews each
- Directories in the top 10
- Angi, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber missoula”, as Google showed it to a searcher located in Missoula. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Missoula market
A growing city with a wider county around it
Missoula has 78,903 residents, and the metro area has 128,698. Missoula covers 35.033 square miles of land, so a service-area page for the towns you drive to is how you reach the customers who live beyond it.
Across Missoula County, the median home value is $472,100 and 58.8% of occupied homes are owner-occupied. Owners are the ones who approve a roof or a furnace, so the county towns where you work belong in your service-area pages and your ad radius.
- residents (2025 estimate)
- 78,903
- residents (2025 estimate)
- population change, 2020 to 2025
- +6.4%
- population change, 2020 to 2025
- housing units
- 37,317
- housing units
- of occupied homes owner-occupied
- 47%
- of occupied homes owner-occupied
- of homes built before 1980
- 49%
- of homes built before 1980
- median home value
- $473,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Missoula County
The trades behind the four services
Missoula County has 85 new home builders and 51 excavation and site preparation contractors, two groups that work on projects, not quick repairs. Their marketing needs a website with galleries, SEO for project searches and ads that can wait for a considered decision.
Repair work is a different purchase. Missoula County has 12 roofing contractors, and a roofer's plan starts with a page for each kind of roof job, the phone answered and a profile that shows the finished roofs.
County Business Patterns
Trade and home service businesses in Missoula County
Establishments by industry, 2023
- Residential remodelers96
- New home builders85
- Landscaping services80
- Plumbing, heating and air-conditioning contractors69
- Electrical contractors55
- Excavation and site preparation contractors51
- Painting contractors24
- Roofing contractors12
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Missoula plan gets built
Tracking comes before spending, so the first decision is what a call is worth.
1
Start with a call count
Call and form tracking goes on the site, the profile and any ads, so the first month shows the channel behind each Missoula job.
2
Clear the path to the phone
A slow page or a buried phone number gets fixed before any traffic campaign, because those clicks have to land somewhere.
3
Match the service to the trade
SEO builds pages for the work you want, and Google Ads buys the calls you need sooner.
4
Answer the calls that come
The AI receptionist answers every call, and custom automation for follow-up or review requests is quoted on its own.
Proof
What three services did for one Portland-area plumber
Sarkinen Plumbing, a Portland-area plumber, hired Lithium for a website, SEO and Google Ads, and the card's numbers cover all three. Drake Snodgrass of Drake's 7 Dees adds a landscaper's view.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Missoula
Marketing for the towns around Missoula
Each nearby city has its own version of the four-service plan, including Coeur d'Alene in Idaho and Spokane Valley in Washington. The Montana page carries the statewide list.
Pricing
What the four services cost a Missoula business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you hire a Missoula marketing agency
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a Missoula business start?
Read last month's calls and find the step that failed. Voicemail means the phone line comes first; a slow site on a phone means the site; visitors who leave without calling mean the page. A co-founder goes through the call log with you on the first call and puts the first fix in order.
Can we choose one service at a time?
Pick one piece and keep the rest optional. A site, an ad account or a search retainer can stand alone, and the same call tracking covers whatever comes next.
What does working with Lithium look like from Missoula?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Strategy calls are run by a co-founder, and Allison McKenney handles the day-to-day, with phone and email between video calls.
How does the price work when we add a second service?
Each service carries its own price, so you only pay for what you add. SEO moves with the number of services and towns you want covered, Google Ads moves with ad spend and the channels you choose, and a larger website gets its own proposal before the build.
Do you work outside the trades?
Some of it runs outside the trades. The client list includes manufacturers, insurance agencies and real estate companies, while most of the work is still plumbing, roofing, landscaping and similar home services. The job is the same: help a customer find the business and start a conversation.
Free action plan
Build a Missoula plan around the calls you want
Tell us what you sell, where you work and which service you are ready to fix. A co-founder will go over your site and tracking with you on a short video call, then put the first moves in order.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ