Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing for Billings service businesses
A digital marketing plan for Billings service businesses that brings more calls.
One plan can cover the website, the local SEO, the ads and the phone for Billings businesses, and the prices are published before the first call.
- The services you buy, one team
- Prices published up front
- Call tracking from the first click
Google searches each month
What Billings searches for, by service
670
searches a month
- Web design430
- SEO130
- Digital marketing110
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
What a Billings marketing plan should cover
The searches that name Billings run about 430 a month for web design phrases, 130 for SEO and 110 for marketing. Lithium Marketing runs the website, the local SEO, the Google Ads and the AI receptionist for Billings service businesses, in whatever order the gaps call for.
A business with no site starts at the website. One with a site that nobody finds starts at search. One whose phone rings out while the crew is on a job starts at the receptionist. The order changes, and the tracking stays the same, so each step is measured in calls before the next one is added.
The four services
Where each service fits a Billings business
Pick the service that repairs the weakest step first. Add the next one only when the calls justify the fee.
SEO for BillingsPages for the services you sell and the sections of Billings you cover, plus a Google Business Profile that matches them.Learn more Web design for BillingsA WordPress site that shows finished jobs, loads fast on a phone and keeps the domain and the content in your name.Learn more PPC for BillingsGoogle Ads aimed at the searches your trade gets, with every call traced to the keyword that paid for it.Learn more AI receptionist for BillingsA receptionist that picks up in your brand voice, knows the services you sell and books the job onto your calendar.Learn more
Search in Billings
What Billings service searches say to fix first
Billings is the trade and distribution center for much of Montana east of the Continental Divide, and the trade area serves over a half million people. A business here draws from outside the city, so the site needs pages for the towns it covers and the plan needs a way to tell a Billings call from a Laurel or Lockwood one.
The searches that name the city split by service, and each one lands somewhere different. A web design search reaches the site itself, an SEO search reaches a service page, an ad click reaches a landing page and a call reaches whoever answers. One plan keeps those four from describing the business four different ways.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing billings | 70 | not reported |
| digital marketing agency billings | 20 | not reported |
| marketing agency billings | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| electrician billings | 390 | $19.93 |
| garage door repair billings | 210 | $12.55 |
| plumber billings | 1,000 | $9.33 |
| roofing company billings | 40 | $8.43 |
| pest control billings | 390 | $8.34 |
| landscaping billings | 480 | $4.82 |
| water damage restoration billings | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 78 to 699 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber billings”, as Google showed it to a searcher located in Billings. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Billings market
A growing metro with older housing
About 64.8% of Billings occupied homes are owner-occupied, so most households can approve repair work without asking a landlord. The Billings metro area holds 193,603 people, and a business that serves only the city limits is drawing from a smaller pool than the one its trucks already cover.
The city is divided by the Rims, long cliffs, also called the Rimrocks, and new growth is mainly concentrated on Billings's West End. Name the sections you cover the way a customer names their own neighborhood, and the reader knows within a line if your trucks come out that far.
- residents (2025 estimate)
- 121,239
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.5%
- population change, 2020 to 2025
- housing units
- 54,346
- housing units
- of occupied homes owner-occupied
- 64.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.3%
- of homes built before 1980
- median home value
- $343,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Yellowstone County
The county's biggest trade groups sell projects
Yellowstone County's biggest trade groups are 114 residential remodelers, 106 landscaping services and 93 new home builders. Those three groups sell projects, so their sites need finished work, a page for each project type and a form that asks for the scope before it asks for a budget.
The repair trades need a different page. When a pipe bursts or the heat fails, the phone number, the service area and the hours belong at the top. One plan can carry both kinds of business, and the page each one gets is not the same page.
County Business Patterns
Trade and home service businesses in Yellowstone County
Establishments by industry, 2023
- Residential remodelers114
- Landscaping services106
- New home builders93
- Plumbing, heating and air-conditioning contractors89
- Electrical contractors66
- Excavation and site preparation contractors41
- Painting contractors33
- Roofing contractors28
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The sequence a Billings business should follow
A business learns more from one month of counted calls than from any proposal, so the counting comes first.
1
Count what arrives now
Tracking goes onto the site, the profile and every live campaign, and the first month becomes the baseline for everything after it.
2
Repair the site before the traffic
A slow or clumsy phone experience gets rebuilt first, because every other service sends its visitors there.
3
Put search and ads where they pay
SEO covers the services that need calls every month, and Google Ads covers the jobs you need sooner, with the budget able to step back when work is full.
4
Answer the calls that follow
The AI receptionist picks up what the other three produce, and custom automation, quoted on its own, can chase the follow-up and the review.
Case and quote
Town & Country Glass: a website, SEO and Google Ads
The commercial glass company on this card is Town & Country Glass, which works in Portland. Lithium built the company's website, ran its SEO and managed its Google Ads, and the card below shows what that work produced. Mt. Hood Pro Painting's Chris Martin provides the quote beside it.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingThe wider trade area
Marketing for the towns around Billings
If your trucks already run to Bozeman, Great Falls or Butte, each of those towns has a page showing what the searches look like before you commit a budget. Gillette, WY has its own page too, and the Montana page collects the rest of the state.
Pricing
What a Billings plan costs, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you pick a service to start with
Still curious?
Call (503) 766-5964 or email [email protected].
Where is a Billings business losing calls?
Find the point where a call dies, then fix that one thing. A phone that rings out points to the AI receptionist, at $179 a month with no contract. A site that is slow on a phone points to a rebuild. A site nobody finds points to SEO or Google Ads.
What am I committing to if I sign?
Most agreements start with six months and then roll month to month; 30 days' notice ends it. The AI receptionist is the exception: no contract, and it can be cancelled at any time. The website is a one-time project, and custom automation is scoped after a free discovery call.
How do the calls and meetings happen?
By video and phone. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
How long before the plan shows up in calls?
The receptionist goes live in days and the website takes weeks. SEO is the slower one, and the first month of tracking is what tells you whether it is moving. Your report counts calls and leads, so a quiet ranking month shows up as a number.
What happens to the site if I stop working with Lithium?
The site, the domain and the content stay yours. They sit in accounts registered to you, so nothing is held back if the work ends.
Free action plan
Start with a free plan for your Billings business
Send the site, the Google profile and the jobs you wish you booked more often. On a short video call a co-founder ranks the gaps by what each one costs you and names the one to close this month.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ