Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing for Billings builders
A digital marketing agency for Billings builders that puts clients first.
Help Billings home-building customers start the right conversation, with marketing that distinguishes project inquiries from trade and supplier contacts.
- Explain the customer project path
- Keep trade contacts distinct
- Evaluate genuine building inquiries
Google searches each month
What Billings searches for, by service
670
searches a month
- Web design430
- SEO130
- Digital marketing110
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The inquiry mix
Billings marketing for prospective building customers
Lithium Marketing helps Billings service businesses receive and understand relevant project inquiries. A home builder may hear from prospective customers, suppliers and subcontractors through the same contact form. Customer marketing should make the project request easy to recognize while other business contacts still have a clear route.
Billings is a trade and distribution center for much of Montana east of the Continental Divide. For a builder handling supplier introductions alongside customer projects, the contact page should distinguish those purposes before asking for project details. A household can begin a building discussion while a materials supplier reaches the appropriate business contact.
The service choices
Give the building customer an understandable route
Each service can improve a particular part of the customer’s journey without turning every business contact into a sales lead.
SEO for Billings buildersSearch pages explain the building work you accept and the questions a prospective customer should bring.Learn more Web design for building inquiriesThe site organizes customer project requests alongside separate supplier and subcontractor contacts.Learn more PPC for accepted building projectsAds invite the chosen customer project and lead to a page that explains the starting conversation.Learn more AI receptionist and workflow helpThe receptionist uses approved contact purposes, with custom follow-up automation scoped to the office process.Learn more
Lead purpose
Separate agency demand from your customer market
“digital marketing billings” records 70 monthly searches. Those are searches for marketing help. Your building campaign needs its own research into the work you sell and a destination that makes the customer’s purpose clear.
We compare what the ad invites with what the website asks and what the office records. A supplier introducing materials is a valid business contact, but it is a different outcome from a customer asking about a home project. Reporting should preserve that distinction.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing billings | 70 | not reported |
| digital marketing agency billings | 20 | not reported |
| marketing agency billings | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| electrician billings | 390 | $19.93 |
| garage door repair billings | 210 | $12.55 |
| plumber billings | 1,000 | $9.33 |
| roofing company billings | 40 | $8.43 |
| pest control billings | 390 | $8.34 |
| landscaping billings | 480 | $4.82 |
| water damage restoration billings | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 78 to 699 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber billings”, as Google showed it to a searcher located in Billings. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Building context
Help customers explain the project they have in mind
Billings housing is 64.8% owner-occupied, and 15.7% was built in 2010 or later. Show actual completed building work and explain the project process in language a homeowner can use. The customer should learn how to begin without treating a portfolio as a current property listing.
The Billings metropolitan area consists of Yellowstone, Stillwater and Carbon counties. A builder’s accepted project area should be stated separately from that regional definition. A prospective customer needs to know whether the property fits before spending time assembling a detailed request.
- residents (2025 estimate)
- 121,239
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.5%
- population change, 2020 to 2025
- housing units
- 54,346
- housing units
- of occupied homes owner-occupied
- 64.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.3%
- of homes built before 1980
- median home value
- $343,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Building businesses
Make commercial contacts useful without inflating sales totals
Yellowstone County records 93 home-building establishments. If your firm receives approaches from other trades, give those contacts an understandable route that does not compete with the customer’s project invitation.
The first review should ask which contacts were potential projects and what staff needed to move them forward. That helps choose the marketing task: a clearer request page, a better search explanation, a narrower ad offer or an improved phone handoff.
County Business Patterns
Trade and home service businesses in Yellowstone County
Establishments by industry, 2023
- Residential remodelers114
- Landscaping services106
- New home builders93
- Plumbing, heating and air-conditioning contractors89
- Electrical contractors66
- Excavation and site preparation contractors41
- Painting contractors33
- Roofing contractors28
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A practical order
Build reporting around the customer’s project purpose
We agree on what constitutes a project inquiry before judging the channel mix.
1
Sort the recent contacts
You share examples of customers, suppliers and subcontractors. We identify the information each group needs and the purposes reporting should keep distinct.
2
Clarify the customer invitation
We explain the accepted building work and the first project conversation. The site should let a household start without using trade terminology.
3
Connect promotion to the project path
SEO and ads lead to the appropriate customer explanation. Other business contacts retain their own route instead of being counted as acquired customers.
4
Review the project progression
We follow relevant inquiries into the conversations your staff held. That evidence informs the next service choice and budget discussion.
Website and acquisition
A commercial-glass case with connected marketing services
Lithium’s work for Town & Country Glass in Portland combined website design, SEO and Google Ads for a commercial glass business. The quote alongside it comes from Chris Martin of Mt. Hood Pro Painting.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingProject coverage
Use city pages to define the builder’s accepted area
Bozeman, Great Falls and Butte are among the Montana marketing pages below. Gillette, WY is also linked as a separate city, while Montana’s directory gathers the statewide pages. Discuss those places in terms of the projects your business accepts.
Pricing
Choosing marketing services for a Billings builder
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Billings builder marketing questions
Still curious?
Call (503) 766-5964 or email [email protected].
Should supplier messages count as marketing leads?
They should be recorded separately from prospective customer projects. A supplier contact can be valuable, but combining it with sales inquiries makes customer acquisition performance harder to judge.
Can our website keep a route for subcontractors?
Yes, a distinct contact purpose can help them reach the right person. The main customer invitation should still explain how someone starts a building project with your firm.
What should a first-time building customer be asked to provide?
Ask for the project idea, property location and contact details your staff use to begin. Avoid making the first request depend on a complete specification that the customer has not developed.
Should we change the form before buying more traffic?
If the current form obscures the customer’s purpose, fixing that path is a useful first step. Staff feedback can show whether the issue is unclear intake or too few relevant visitors.
Do marketing services require a long commitment?
Service agreements typically start with six months, then renew monthly with 30 days’ cancellation notice. The website is a project and custom automation is separately scoped, so the proposal should clearly identify the work and terms you are choosing.
Free action plan
Get a Billings marketing plan for genuine building projects
Send your site and a few recent contacts with their purpose. A co-founder will discuss the customer route and reporting distinctions with you on a short video call, then recommend the first useful marketing task.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ