FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing in Great Falls, Montana
A marketing agency for Great Falls service businesses across north-central Montana.
Great Falls service businesses get one team for the site, search, ads and phone, with published prices and a monthly report in calls.
- Call tracking installed before spend
- Pages for the towns your crews reach
- Calls and leads in one report
Google searches each month
What Great Falls searches for, by service
20
searches a month
- SEO10
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with what you sell
What a Great Falls marketing plan covers
Lithium Marketing runs the website, the search work, the ads and the phone line for Great Falls service businesses, and builds the plan around the customers a business serves, including the ones outside the city. Great Falls is an economic hub for a substantially larger region that includes most of north-central Montana, so a plumber or a landscaper can take a job in a town beyond the city.
The reach changes what the plan has to do. A company selling repair work needs a page for each kind of job, and a builder selling new homes needs a gallery instead. We order the four services around the calls your business already gets, then add the one that fills the widest gap. Four of the five services carry a published price; custom automation is scoped after a free discovery call.
The four services
What each of the four services does
Each card opens that service's Great Falls page, where the work and the price are set out.
SEO in Great FallsService pages for the trades Great Falls searches for, plus a Google Business Profile that matches.Learn more Web design in Great FallsA site for the city's older houses, with finished job photos and a number a thumb can reach.Learn more PPC in Great FallsCampaigns in your own account, with budgets set by what a Great Falls click costs.Learn more AI receptionist in Great FallsIt answers every call and transfers the urgent ones to your on-call tech.Learn more
Search in Great Falls
Where the trade searches in Great Falls go
Searches naming Great Falls cluster around a few trades. About 720 searches a month go to “plumber great falls”, and another 140 go to “landscaping great falls”. A company that sells both kinds of work needs a page for each, because one page that lists everything gives Google nothing to match to either search.
What a click costs changes the order of the work. A garage door repair click in Great Falls runs $19.33, and a landscaping click $2.47. The expensive search rewards a page built to convert and a profile that answers the same question, and the cheap one lets a landscaper test paid traffic while the organic pages build.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency great falls | under 10 | not reported |
| digital marketing great falls | under 10 | not reported |
| marketing agency great falls | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair great falls | 110 | $19.33 |
| roofing company great falls | 50 | $13.79 |
| pest control great falls | 140 | $9.78 |
| plumber great falls | 720 | $7.61 |
| electrician great falls | 170 | $7.34 |
| landscaping great falls | 140 | $2.47 |
| hvac repair great falls | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 96 to 302 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber great falls”, as Google showed it to a searcher located in Great Falls. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Great Falls market
What the housing stock means for your plan
72.3% of Great Falls homes were built before 1980, and the median year is 1965. If your work is on those houses, repair, replacement and upgrade work earns its own page, and the photos should come from a house of that era.
66.1% of the city's occupied homes are owner-occupied, so the page should speak to owners first. Prices, what a job includes and how long it takes belong on the page before the form. A landlord with several units is a different customer from a homeowner with one, and the site can treat the two separately.
- residents (2025 estimate)
- 60,208
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.5%
- population change, 2020 to 2025
- housing units
- 28,418
- housing units
- of occupied homes owner-occupied
- 66.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 72.3%
- of homes built before 1980
- median home value
- $257,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Cascade County
Where a Great Falls business sits in the county
Cascade County holds 2,472 establishments across every industry, and a few trades account for the biggest groups: 51 residential remodelers and 43 plumbing, heating and air-conditioning contractors. In a field that size, the website has to say what separates you from the next van with a logo on the door.
The smaller groups have their own math. Cascade County has 7 roofing contractors, and roofing searches are smaller than plumbing, so a tight budget and one well-built page go further than a broad campaign.
County Business Patterns
Trade and home service businesses in Cascade County
Establishments by industry, 2023
- Residential remodelers51
- Plumbing, heating and air-conditioning contractors43
- New home builders32
- Landscaping services32
- Excavation and site preparation contractors19
- Electrical contractors15
- Painting contractors13
- Roofing contractors7
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Great Falls plan follows
Nothing gets a budget line until the calls are counted, and the first report sets the order of the work.
1
Find out which calls you lose
The first pass is a look at the calls you already take: which ones arrive and which hours go unanswered.
2
Fix the piece that leaks first
The website, the profile, the ads or the phone gets repaired in the order the leak appears, and no service starts before the piece that feeds it is working.
3
Add the other three as calls grow
Each new service gets its own pages and its own search targets, and the same report tracks the calls as they change.
4
Review the month in calls
The report closes with calls, leads and cost per lead, and the next month's budget follows what those numbers show.
Client work
A fence company's website, search and ads
F&W Fence Co. hired Lithium for a website, SEO and Google Ads, and the card shows what that work produced. The quote comes from Kevin Atiyeh of Atiyeh Bros.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Great Falls
The rest of the state, one city at a time
The city pages below cover Bozeman, Butte, Missoula and Billings, and the Montana page links every other city we work in. Each one carries that city's own search figures, so start there if your crews cross the county line for work.
Pricing
What the services cost in Great Falls
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Great Falls owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
Which of the four services comes first?
The answer is whichever gap is costing you calls right now. A phone that rings out points at the AI receptionist. A site that hides the number on a phone points at a rebuild. Traffic that never calls points at the search work or the ads. On the first call, a co-founder reads the numbers with you and names the one to fix first.
What does the whole plan cost?
Four of the five services have a published price, so most of the cost is visible before you call. What the total reaches depends on how many you run and what each one needs: a website is a one-time build, while search, ads and the phones are monthly. Custom automation is scoped after a free discovery call. The pricing section above lists the numbers.
How does a Great Falls business work with Lithium?
Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
Can I hire one service and add the rest later?
You can start with one service and add the rest later. Pick the website, the search work, the ads or the phones, run it long enough to see calls, then add the next when the report makes the case. Tracking covers all four services, so the report keeps one set of calls and leads.
Do you work outside the trades?
The trades are most of the work: plumbers, roofers, landscapers, remodelers and the other home service businesses. Lithium also has current clients in manufacturing, insurance and real estate. If your customers search before they call, the plan will look familiar, and the first call is where the fit gets checked.
Free action plan
Get a free plan for your Great Falls business
Bring your last few months of calls and the list of towns you cover. A co-founder will walk the four services against them on a short video call and tell you which one has the clearest case.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ