GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Marketing for Nashua service businesses
Nashua marketing that earns its keep in calls.
One plan covers the website, search, ads and phone answering for a Nashua service business, with tracking that shows which calls came from where.
- Reporting in calls and leads
- Prices on the page before you call
- A plan that starts from your call log
Google searches each month
What Nashua searches for, by service
20
searches a month
- SEO10
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
What a Nashua marketing plan covers
A Nashua service business often buys its website, its search, its ads and its phone answering from different companies, and usually no one can say which call came from where. Lithium Marketing puts all four on one plan. The Nashua metro area has 433,415 people, so the market a trade business sells into runs well past the city line.
Nashua borders Middlesex County, Massachusetts, so a service area can name towns in both states. The plan starts with the calls you get now: what rings, what goes to voicemail, and which service would add the most calls.
The four services
How the four services split the work in Nashua
Each card opens that service’s Nashua page, so you can start with the gap that costs you the most calls.
SEO: pages for the jobs you wantA page for every service and city, a Google Business Profile that stays current, and listings that match.Learn more Web design: a site that shows the workA fast WordPress build with real job photos, a call button within reach and a domain in your name.Learn more PPC: ads that name the jobGoogle Ads for the work you want most, with call tracking and a landing page for each service.Learn more AI receptionist: a line that answersAn AI receptionist on every call, 24/7, booking jobs and transferring to your team, with custom automation quoted separately.Learn more
Search in Nashua
Which Nashua searches carry the demand
Trade searches carry the demand. “plumber nashua” draws 480 searches a month, and “seo nashua” draws about 10, so a page that only talks about marketing will not fill a calendar. The work starts with a page for each service you sell.
The Map Pack showed for “plumber nashua” the day we checked, and the three listings in it carried 587, 439 and 121 reviews. No paid ads showed. A profile with every service and a real stack of reviews gives Google something to work with, though Google decides the order.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency nashua | under 10 | not reported |
| digital marketing nashua | under 10 | not reported |
| marketing agency nashua | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair nashua | 110 | $37.00 |
| plumber nashua | 480 | $29.20 |
| pest control nashua | 210 | $23.65 |
| electrician nashua | 170 | $18.40 |
| landscaping nashua | 210 | $8.73 |
| hvac repair nashua | 20 | not reported |
| roofing company nashua | 10 | not reported |
| water damage restoration nashua | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 121 to 587 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber nashua”, as Google showed it to a searcher located in Nashua. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Nashua market
Older housing and new residents
Nashua has 38,760 housing units, and only 6.4% were built in 2010 or later, so most of the work is on houses that are already standing. Repair, replacement and remodel pages fit that housing, and a site that shows those jobs answers the question a buyer brings.
Nashua added 1.2% to its population between 2020 and 2025. Some of those residents are new to the city and do not know the established names, so a Google Business Profile that lists every service and a site that shows the work give them a way to find you.
- residents (2025 estimate)
- 92,435
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.2%
- population change, 2020 to 2025
- housing units
- 38,760
- housing units
- of occupied homes owner-occupied
- 55.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 60.3%
- of homes built before 1980
- median home value
- $403,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Hillsborough County
Where the county’s trade businesses cluster
Hillsborough County has 245 landscaping services, 217 residential remodelers and 206 plumbing, heating and air-conditioning contractors. Landscaping and remodeling lead the county, so those businesses need finished-project pages, reviews and a service list that separates them from the next estimate.
The county also has 62 painting contractors. A painter who shows finished rooms and the prep behind them gives a homeowner something to compare before the estimate.
County Business Patterns
Trade and home service businesses in Hillsborough County
Establishments by industry, 2023
- Landscaping services245
- Residential remodelers217
- Plumbing, heating and air-conditioning contractors206
- Electrical contractors182
- New home builders103
- Excavation and site preparation contractors88
- Painting contractors62
- Roofing contractors28
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order we work in for a Nashua business
The order starts with where your calls come from today, so the first service we add fixes a gap you can see.
1
Read the call log first
We look at the calls, forms and missed calls you have now, so the first service we add fixes a real gap.
2
Rebuild the page that loses calls
If the site is slow or hides the phone number, it gets fixed before any ad spend goes out.
3
Point search and ads at one job list
SEO builds pages for the services you want, and Google Ads covers the same work with call tracking.
4
Put every call on a line that answers
The AI receptionist picks up around the clock and follows your rules for booking and transfers.
Proof
A glass company’s website, search and ads
Dixie Glass is a glass business on the Mississippi Gulf Coast, in business since 1946. Lithium built the website, ran SEO and managed Google Ads for it, and the card below shows what that work produced. Daniel Busby, president of Willard Power Vac, an air duct, dryer vent and chimney cleaning company, gives his own account of working with Lithium.
Glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Nashua
Pages for the cities on both sides of the line
Nashua businesses that take work across the state line can compare four Massachusetts markets first: Lowell, Cambridge, Lynn and Worcester. Manchester and Concord have their own pages too, and the New Hampshire page covers the rest of the state.
Pricing
What the four services cost, published up front
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What to ask before hiring a Nashua agency
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Nashua business fix first?
Start with the job that did not happen. If more calls end in voicemail than in a conversation, the receptionist is the first fix. If visitors reach the site and leave, the page is the first fix. If both work and the phone stays quiet, search comes first. A co-founder reads the tracking with you and sets the order.
Can I buy one service and add the rest later?
Yes. Plenty of owners start with a website or Google Ads and add SEO and the receptionist once the first service is producing calls. Each service is priced on its own, and the call tracking stays the same as you add work.
How does Lithium work with a Nashua business?
The work runs by video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder takes the strategy call, and Allison McKenney, our account manager, answers the day-to-day questions.
How long until all four services are working?
A website usually takes six to nine weeks from kickoff to launch. Google Ads usually produces its first calls in the first week, the receptionist goes live in days, and SEO typically takes 60 to 90 days before local rankings settle. You see calls and leads in the report from the first month.
Does the plan cover customers across the state line?
Yes. If you take jobs in Massachusetts, the site, profile and ads can name those cities, and the same plan covers both states. We set the city list with you on the first call and keep it in one place across every service.
Free action plan
Get a free plan for all four services in Nashua
Send the site and three jobs you want most. The order of work gets set on a short video call with a co-founder.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ