PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Concord, New Hampshire
Concord marketing that starts with your phone and ends in more calls.
One team can run the website, search, ads and phone answering for a Concord service business, with one report on the calls and jobs that follow.
- A written plan before you sign
- Calls counted across all four
- Your domain and content stay yours
Google searches each month
What Concord searches for, by service
80
searches a month
- Web design40
- Digital marketing20
- SEO20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The four services, one Concord plan
What a Concord marketing plan puts in one place
Lithium Marketing runs the website, the SEO, the Google Ads and the AI phone answering for Concord service businesses, so one team is accountable for the channels that bring calls. Merrimack County holds 4,213 establishments, from one-truck trades to landscaping firms with a full crew, and each one depends on local searches to reach the next customer.
The county trade mix is broad: 115 landscaping businesses, 99 plumbing and HVAC contractors, along with 61 residential remodelers. A plan for a Concord business turns on which of those services you sell and which villages you cover, because a landscaper selling spring cleanups and a plumber taking emergency calls need different pages, ads and phone rules. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
The four services
Four services for Concord businesses, one place to start
Each card opens that service's Concord page, so you can start with the gap that costs you the most calls.
SEO for ConcordVillage pages and service pages, Google Business Profile categories and directory listings that carry the same name and phone.Learn more Web design for ConcordA WordPress site in your name, with job photos and a quote form a customer can finish on a phone.Learn more PPC for ConcordGoogle Ads that follow the click costs, with a landing page per job and a report on the calls it brings.Learn more AI receptionist for ConcordCalls answered around the clock, appointments booked and callers texted back, with custom automation scoped on its own.Learn more
Search in Concord
What Concord searches cost before you bid
Concord trade searches are large enough to justify their own pages. “plumber concord nh” draws 210 searches a month, “landscaping concord nh” draws 140 and “electrician concord nh” draws 110. If all three land on one services page, each job competes with the others for the same screen, so each service gets a page written for the customer who searches it.
The click price decides where a Concord budget starts. Clicks on “plumber concord nh” cost $26.19, on “roofing company concord nh” $29.91 and on “landscaping concord nh” $6.09. A plumber or roofer should begin with narrow targeting and a page for the one job; a landscaper can test a small budget first.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency concord nh | 10 | not reported |
| digital marketing concord nh | 10 | not reported |
| marketing agency concord nh | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company concord nh | 50 | $29.91 |
| garage door repair concord nh | 50 | $26.69 |
| plumber concord nh | 210 | $26.19 |
| pest control concord nh | 110 | $23.61 |
| electrician concord nh | 110 | $20.11 |
| landscaping concord nh | 140 | $6.09 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 108 to 1,000 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber concord nh”, as Google showed it to a searcher located in Concord. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Concord market
Houses, villages and a river through the middle
Concord has 19,259 housing units, and 56.8% of occupied homes are owner-occupied. The rest are rentals, so your site and your intake should work for a landlord who approves the work as well as the tenant who makes the call.
The city runs from downtown and its North and South Ends out to Penacook, Concord Heights, West Concord and East Concord. A service-area page for each village names the streets and housing a crew sees, and that beats one page claiming all 63.94 square miles of Concord at once.
- residents (2025 estimate)
- 44,597
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.4%
- population change, 2020 to 2025
- housing units
- 19,259
- housing units
- of occupied homes owner-occupied
- 56.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 61.4%
- of homes built before 1980
- median home value
- $350,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Merrimack County
A county trade mix that rewards separate pages
Project work runs deep in Merrimack County: 44 excavation and site preparation contractors, 50 new home builders and 61 residential remodelers. Those project trades sell larger jobs, so their pages need galleries, a clear scope form and proof of finished work before a buyer asks for a quote.
The repair trades look different: 8 roofing contractors and 8 septic tank services in Merrimack County. A roofer with a page for replacement and repair work, and a septic company with one for pumping and inspections, each give a searcher a reason to stop comparing names and call.
County Business Patterns
Trade and home service businesses in Merrimack County
Establishments by industry, 2023
- Landscaping services115
- Plumbing, heating and air-conditioning contractors99
- Electrical contractors85
- Residential remodelers61
- New home builders50
- Excavation and site preparation contractors44
- Painting contractors31
- Roofing contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Concord plan takes shape
The order matters: fix the channel that loses the most calls, then add the next one when the report shows it working.
1
Pick the first service
We look at where calls leak today and choose one service to fix first, whether that is the website, search, ads or the phone.
2
Build what that service needs
A slow site gets rebuilt, missing pages get written, or the profile and listings get fixed before the next channel is added.
3
Put tracking on the calls
Call and form tracking go in early, so the monthly report shows calls, leads and cost per lead for whatever we change.
4
Add the next channel
When the first service produces calls, the next one goes on: Google Ads for volume or the AI receptionist to answer the phone.
Proof
A Portland-area plumber's website, SEO and Google Ads
Sarkinen Plumbing hired Lithium for three pieces of work: a new website, SEO and Google Ads. The company works in the Portland area, and the card's numbers reflect all three. Marc Rickabaugh of Rickabaugh Construction gives a builder's view of the team.
Plumbing“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Concord
Marketing for the towns around Concord
A crew that crosses into Manchester, Rochester, Nashua or Dover can find a marketing page for each city, and each page carries the local search numbers. Two of the six nearby cities are in Massachusetts: Lowell and Lynn. The New Hampshire page lists every city in the state.
Pricing
What Concord businesses pay, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Concord marketing questions from owners
Still curious?
Call (503) 766-5964 or email [email protected].
Can I start with one service and add the others later?
You can start with the website, SEO, Google Ads or the AI receptionist and add the rest when the calls justify it. The work is priced by service, so the plan grows only when you decide it should.
Will all four services report in the same place?
Yes, in one monthly report built on calls, leads and cost per lead. Each service keeps its own numbers, so you can see the website's forms, the ads' calls and the receptionist's booked calls without reconciling a stack of invoices.
How are the services priced?
Four of the five services carry a published price, and AI automation is scoped after a free discovery call because the work depends on your systems. The pricing block below lists each one, so you can compare before you talk to us.
Does this work for a one-truck business?
It does, and the plan starts smaller for one. A one-truck plumber may need a site, a profile and an answering line before ads make sense, while a landscaper with several crews can put budget into search and ads at the same time.
What happens on the first call?
A co-founder opens your site, your Google Business Profile and any ads you run, then names the first fix and what it costs. You leave with a first fix, its price and a plan for the next step, not a pitch for every service at once.
Free action plan
Get a Concord plan that fixes the costliest gap first
Show us the site you have, the trades you take and the towns you cover. On a short video call, a co-founder will point to the channel losing the most calls and tell you what it costs to fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ