GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in New Haven, Connecticut
One marketing agency for New Haven service businesses, from first search to call.
One team runs the site, search pages, ads and phone for a New Haven service business, at published prices with a co-founder on the first call.
- A website you own and can edit
- Search pages for each service you sell
- A phone line that answers at midnight
Google searches each month
What New Haven searches for, by service
80
searches a month
- SEO40
- Digital marketing30
- Web design10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
What a New Haven marketing plan has to cover
A marketing plan for a New Haven service business has to connect four things: the website that explains the job, the search pages that get found, the ads that fill a slow month and the phone line that answers. Lithium Marketing builds all four, and the South Central Connecticut Planning Region holds 13,779 business establishments, so a customer with a job to book has no shortage of names to call.
The city has many distinct neighborhoods, and New Haven covers 18.69 square miles of land. Naming Fair Haven on one page and Westville on another tells a customer in either place that you know the streets, not only the city.
The four services
Four services that share one set of numbers
Start with the gap that costs you the most calls. Any one service can run alone, and the monthly report shows when the next has earned its place.
SEO in New HavenA page for every service and neighborhood, a complete Google Business Profile and AI search readiness, all inside one monthly retainer.Learn more Web design in New HavenA WordPress site in your name, with job photos from older homes and a phone number a thumb can hit.Learn more PPC in New HavenPaid search aimed at the trades and towns you want, with every call traced to its keyword and the budget set against New Haven click prices.Learn more AI receptionist in New HavenAn AI receptionist that covers nights and weekends, books the jobs that fit and sends emergencies to your on-call tech.Learn more
Search in New Haven
Where the New Haven searches are
30 searches a month name New Haven and a marketing partner, and “marketing agency new haven” averages $0.91 a click. That is a thin market, and no plan should rest on it. The trade searches are where your customers are: 210 a month for “pest control new haven”, with the plumber, electrician and garage door searches listed in the table.
Those trade figures carry a price per click too, from $1.91 for “landscaping new haven” to $35.64 for “pest control new haven”. A pest control company buying a $35.64 click needs a page and a phone line that turn it into a booked job. A landscaper can test a small budget first. Either way, the decision is safer once call tracking shows what a lead costs.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency new haven | 10 | not reported |
| digital marketing new haven | 10 | not reported |
| marketing agency new haven | 10 | $0.91 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control new haven | 210 | $35.64 |
| plumber new haven | 390 | $32.36 |
| hvac repair new haven | 10 | $21.77 |
| electrician new haven | 70 | $14.78 |
| garage door repair new haven | 110 | $7.29 |
| landscaping new haven | 70 | $1.91 |
| roofing company new haven | 10 | not reported |
| water damage restoration new haven | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 32 to 1,400 Google reviews each
- Directories in the top 10
- Better Business Bureau, Reddit, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber new haven”, as Google showed it to a searcher located in New Haven. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The New Haven market
A city of renters in older houses
Owners live in 28.4% of New Haven’s occupied homes, and the rest are rented. A repair call can come from a tenant, a property manager or an owner who lives somewhere else, so the site and the phone script both have to establish who approves the work and who lets the crew in.
New Haven has 60,333 housing units, and 77.6% of them went up before 1980. Older housing is where repair, replacement and remodel jobs come from, so the service pages should lean on those jobs and show what your crew did on a house of the same age.
- residents (2025 estimate)
- 138,774
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.6%
- population change, 2020 to 2025
- housing units
- 60,333
- housing units
- of occupied homes owner-occupied
- 28.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 77.6%
- of homes built before 1980
- median home value
- $287,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the region
Who you are up against in South Central Connecticut
Landscaping is the biggest trade in the South Central Connecticut Planning Region, with 236 companies, then 196 plumbing and HVAC contractors and 194 residential remodelers. In fields that deep, a customer can end up comparing names they have never heard of, and the company with finished photos and recent reviews gives that customer a reason to choose it.
Roofing sits at the other end, with 29 contractors in the region. A roofer with a page for each kind of job, and photos from the towns where the work was done, gives a customer a clear reason to call before a name from a directory.
County Business Patterns
Trade and home service businesses in South Central Connecticut Planning Region
Establishments by industry, 2023
- Landscaping services236
- Plumbing, heating and air-conditioning contractors196
- Residential remodelers194
- Electrical contractors179
- Painting contractors75
- Excavation and site preparation contractors65
- New home builders31
- Roofing contractors29
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the plan gets built for a New Haven business
Tracking comes first, because every later choice depends on knowing which calls already arrive.
1
Measure what already arrives
Call and form tracking goes on the website, the Google profile and any ads that are running, so the first report shows which services and towns produce work.
2
Choose the first task
A slow site comes before more traffic, a thin site comes before ads, and an unanswered phone comes before either. The tracking tells us which one is costing you.
3
Build the pages and the profile
Service pages, neighborhood pages and a complete Google Business Profile go live, with schema and matching business details so Google reads the same facts everywhere.
4
Put the AI receptionist on the line
It takes the calls the other three services produce, books what it can and transfers the ones that need a person on your team.
Proof
A glass company that handed over the website, the SEO and the ads
Dixie Glass has served the Mississippi Gulf Coast since 1946, and it hired Lithium for a new website, SEO and Google Ads; the figures on the card come from that work. Matt Johnson, from his time running On-Target Landscape, gives his own view of the team.
Glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround New Haven
Marketing pages for the towns around New Haven
Each city below has its own marketing page, built for the customers a business serves there. The last pill lists every Connecticut city with a page, and White Plains and New Rochelle sit in New York.
Pricing
What the four services cost a New Haven business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Buying questions from New Haven owners
Still curious?
Call (503) 766-5964 or email [email protected].
Which service should we pay for first?
Look at where the last few jobs came from. If most of them rang a phone nobody answered, the receptionist is the first buy. If they came from referrals while the site sat idle, the site needs the money. A co-founder walks through your call log and your pages on the first video call and names the one piece to fix first.
What does the work cost?
The prices above are published, not opening offers. What changes the total is the mix: a site larger than the typical build gets a fixed proposal, SEO depends on the number of services and towns you cover, Google Ads management grows with ad spend and the channels you run, and the receptionist has its own monthly price. A co-founder walks through the mix on the first call.
How does a team in Portland run a New Haven account?
By video, on a schedule set in the proposal. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder takes the strategy calls and an account manager answers the day-to-day questions, so the work moves on the plan, not on a travel calendar.
How do the four services share one report?
Every service writes into the same call tracking, so the monthly report counts calls, leads and cost per lead for the whole account. If SEO produces the call and the receptionist books it, the report shows one path, not two separate wins.
What do you need from us to start?
Your service list, the towns you work in, access to the website and the Google Business Profile, and a look at any ads already running. We write the copy from a call with you and your job photos. Nothing goes live until you have read it.
Free action plan
Find the first fix for your New Haven business
Bring your site address, the services you want more of and the towns you cover. On a short video call, a co-founder will show where the plan starts and which service should come first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ