Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in White Plains, New York
An agency for White Plains service businesses that starts with the work you want more of.
White Plains service businesses can start with one service and add the rest when it pays, with published prices and a co-founder on the first call.
- One phone line behind the site and ads
- Town pages from the jobs you take
- One monthly report in calls and jobs
Google searches each month
What White Plains searches for, by service
60
searches a month
- Digital marketing20
- SEO20
- Web design20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the county
What one marketing plan should cover in White Plains
White Plains service businesses can buy the website, the local search, Google Ads and phone answering from one team at Lithium Marketing, and the work is measured in the calls it produces. Westchester County holds 31,174 business establishments, and a White Plains trade sells across the county as well as the city.
Agency searches that name White Plains are thin next to the trade searches: “digital marketing agency white plains” and “seo white plains” each draw about 10 a month, while the trades carry the volume. That gap is why the plan starts with the services you sell and the towns you serve. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
The four services
Where the four services fit a White Plains business
Start with the gap that costs you the most calls, then add the next service when the first one is paying for itself.
SEO for White Plains tradesPages for the services you sell and the towns you cover, profile work, reviews and a monthly report that counts calls and leads.Learn more A website built for the phoneA fast WordPress site with photos from finished jobs, a number a thumb can reach and the domain in your name.Learn more Google Ads for the work you wantPaid search on the jobs worth buying now, with call tracking, a landing page per job and the account in your name.Learn more An AI receptionist and automationAnswers every call 24/7, books appointments and transfers callers who ask, with custom automation scoped on its own.Learn more
Search in White Plains
The searches name a trade, not an agency
Searches that name White Plains are mostly trade searches: “plumber white plains” draws about 390 a month and “pest control white plains” about 110. A page about a marketing agency competes for almost none of that, while a page for drains, water heaters or pest treatments meets the search where it happens.
When we checked “plumber white plains”, the Map Pack came before every other result on the page. That means the first impression is often the profile, not the website, so the profile and the site need the same services, hours and towns.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency white plains | 10 | not reported |
| digital marketing white plains | 10 | not reported |
| marketing agency white plains | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair white plains | 50 | $21.42 |
| plumber white plains | 390 | $18.43 |
| pest control white plains | 110 | $14.29 |
| landscaping white plains | 50 | $6.35 |
| electrician white plains | 90 | $4.26 |
| roofing company white plains | 20 | not reported |
| water damage restoration white plains | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 8 to 35 Google reviews each
- Directories in the top 10
- Better Business Bureau, MapQuest, Yellow Pages, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber white plains”, as Google showed it to a searcher located in White Plains. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The White Plains market
Who calls in White Plains, and who owns the building
White Plains has 27,561 housing units and a median home value of $620,800, and 51.0% of White Plains homes are owner-occupied. The rest are rented, so a service business that only speaks to owners leaves landlord and property-manager calls to someone else.
White Plains is a commercial hub of Westchester County, a densely populated suburban county that is home to about one million people. The mix of renters, owners and businesses means the site needs to speak to each kind of customer, and the plan should say which ones come first.
- residents (2025 estimate)
- 62,871
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.6%
- population change, 2020 to 2025
- housing units
- 27,561
- housing units
- of occupied homes owner-occupied
- 51%
- of occupied homes owner-occupied
- of homes built before 1980
- 70.5%
- of homes built before 1980
- median home value
- $620,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Westchester County
Where the county's trade counts change the plan
Westchester County has 995 residential remodelers, 847 landscaping services and 493 plumbing, heating and air-conditioning contractors. Each group sells a different kind of job, so each needs different pages: project galleries for remodelers, seasonal maintenance pages for landscapers, and emergency pages with a phone number a thumb can hit for plumbers.
Among Westchester County's trades are 269 painting contractors and 202 new home builders. Both sell work a customer wants to see before hiring, so their pages carry finished rooms and completed houses ahead of a quote form.
County Business Patterns
Trade and home service businesses in Westchester County
Establishments by industry, 2023
- Residential remodelers995
- Landscaping services847
- Plumbing, heating and air-conditioning contractors493
- Electrical contractors390
- Painting contractors269
- New home builders202
- Excavation and site preparation contractors97
- Roofing contractors53
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order we work in for a White Plains business
Tracking goes in first, because every choice after it depends on seeing which calls and forms the business gets.
1
Start counting the calls
The first month is for measurement: call and form tracking goes on the site, the Google profile and any ads, and the report shows which channels bring work.
2
Pick the towns worth a page
Harrison, Scarsdale and Greenburgh border the city, and each one gets its own page once the tracking shows it earns its keep.
3
Build the page each trade needs
Service pages for the work you want more of, with photos and reviews on the ones that sell the biggest jobs.
4
Put a phone line behind every page
The AI receptionist answers the calls the pages produce, and custom automation is scoped on its own when the calls show what repeats.
Proof
A commercial glass company that bought all three services
The card beside this comes from three pieces of work Lithium did for Town & Country Glass, a commercial glass company in Portland: a new website, SEO and Google Ads. Nathan Boos of Hillsview Building, a construction company, recommends the team in the quote card next to it.
Commercial glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround White Plains
The towns, the metro and the state page
The pills below open the same marketing page in each city around White Plains, and each pill carries the state when the city sits outside New York. The Westchester pill widens the view to the county, and the New York pill lists every city in the state.
Pricing
What the services cost a White Plains business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you hire an agency in White Plains
Still curious?
Call (503) 766-5964 or email [email protected].
How do we pick the first thing to fix?
Look at where the calls stop. A phone that goes unanswered after hours points to the AI receptionist. A site that drags on a phone points to a rebuild. If the site and the phone work and the calendar is still thin, the next question is SEO or Google Ads. A co-founder makes that call on the first video call.
What does the whole plan cost?
You pay for the services you choose, added together. Two things move it: how many towns and trades you cover, and how many of the four services you use. The prices above cover the rest, and custom AI automation is the one line that gets its own proposal.
How long before the phone rings more?
Tracking is running in the first month, technical fixes usually move within 30 days and local rankings typically take 60 to 90 days. Google Ads can produce calls in the first week. No one can promise a number, so the report counts what arrives.
Do you work outside White Plains itself?
Yes, and most of the work does. White Plains is the county seat, and a trade that serves Harrison, Scarsdale, Greenburgh, New Rochelle or Yonkers needs pages for those towns, not one page for the city. The town list starts with the towns you already serve and grows as the tracking shows where calls come from.
Can we keep our current website and ads?
Often, yes. If the site loads fast and turns visitors into calls, the plan can leave it alone and put the money into search and ads. If it does not, the site comes first because every other channel sends its customers there. We look at the pages and the tracking before recommending either.
Free action plan
Find the costliest gap in your White Plains marketing
Tell us which trades and towns matter most, and send your website. A co-founder will use a short video call to pick the service that fixes it first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ