PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
City guides for Ohio service businesses
Ohio SEO and marketing for the places you already serve.
See how search demand differs across Ohio's cities, then plan the pages, ads and phone answering for the markets you can serve, at published prices.
- City pages for the places you serve
- Ads aimed at one city and service
- Calls answered, then routed
Google searches each month
Searches for marketing help that name Ohio
Searches for marketing, SEO, web design and ads, by the place they name
- Cleveland3,360
- Columbus3,080
- Cincinnati2,290
- Toledo400
- Akron340
- Dayton250
- Searches naming Ohio320
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the city, then the service
The Ohio city where your next jobs already are
Lithium Marketing builds websites, runs SEO and Google Ads, and handles the calls with a managed AI receptionist for Ohio service businesses. The city guides show each market's search figures, and the statewide numbers put them in context.
Ohio's population grew 0.9% from 2020 to 2025, so the state's customer base is close to flat. The marketing search totals vary widely. Searches for marketing help that name Cleveland total 3,360 a month, while the ones naming Dayton total 250. Open the guide for the city where you want the next job, and size the plan to that market before you add a second city.
One service or the full program
Four services, one plan at a time
Each service has its own page and its own scope. Start with the problem that costs you work now, then decide whether to add another service.
Pages for each city you serveEvery city on your list gets pages built around the searches customers type there, with the technical fixes and Google Business Profile work that support them.Learn more A site built around your citiesServices and cities each get their own page, with job photos, the questions buyers ask and a quote form that works on a phone. You own the domain, hosting and content.Learn more Campaigns aimed at a city and a serviceWe write the landing page for the service you want to sell, target the cities you cover, and report calls, leads and cost per lead by campaign.Learn more A phone line that answers every callA managed AI receptionist answers 24/7, qualifies the job and can transfer a caller to a real person. Any custom automation is scoped after a free discovery call.Learn more
City guides, not a state average
Six Ohio cities, six sets of numbers
Columbus, Cleveland, Cincinnati, Toledo, Akron and Dayton have pages of their own, and each page carries that market's search and housing figures plus the trade counts for its county. Start where your crews already book work, then open the guide for the next city on your list.
Agency searches and trade searches
The marketing phrases that name Ohio are agency searches
Searches for marketing help that name Ohio total 320 a month. “seo company ohio” and “ohio seo” each draw about 140 searches a month. Both come from a business shopping for an agency, not a homeowner searching for a repair. That is a small pool, and it is why the city pages matter more than the state phrase.
A customer with a plumbing emergency types the trade and the city. “plumber columbus” and “plumber cincinnati” each get about 3,600 searches a month, so the city page and the ad campaign can be built around that search. A roofer in Dayton or a landscaper in Toledo runs the same kind of search with different words.
| Search | Searches a month |
|---|---|
| seo company ohio | 140 |
| ohio seo | 140 |
| web design ohio | 90 |
| digital marketing agency ohio | 50 |
| marketing agency ohio | 40 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Ohio housing and the work season
Most Ohio homes were built before 1980
63.4% of Ohio's homes were built before 1980, so older houses are what a repair, replacement or remodel page has to describe. Show what you found, what you fixed and the photos from the job. Put them on the page a homeowner reads before calling.
6.8% of Ohio homes were built in 2010 or later, so new construction is a small slice of the state's housing. A builder or an installer who wants that work should give it a page, not the whole site. Keep that page separate from your repair pages, because the questions differ: finishes and schedules for the new build, fixes for the older home.
Severe lake effect snowstorms are not uncommon on the southeast shore of Lake Erie, so if winter weather moves your start dates, tell us the months your crews can work outdoors. We can keep the ads inside those months and say on each city page when you take outdoor work.
- residents (2025 estimate)
- 11,900,510
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.9%
- population change, 2020 to 2025
- housing units
- 5,292,391
- housing units
- of occupied homes owner-occupied
- 67.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.4%
- of homes built before 1980
- median home value
- $214,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trades behind Ohio work
The trades that need separate pages
Ohio has 4,228 landscaping services and 3,362 residential remodelers. Those categories cover very different jobs: a mowing contract, a patio install and a kitchen remodel. Put the job you want on its own page, with photos and the questions that help you quote the work.
Ohio also counts 2,970 plumbing, heating and air-conditioning contractors and 908 roofing contractors. A burst pipe at midnight and a roof replacement are different searches with different urgency, so each needs its own page and its own intake questions. The same split works for electrical contractors and painters, whose pages should name the jobs they take.
County Business Patterns
Trade and home service businesses in Ohio
Establishments by industry, 2023
- Landscaping services4,228
- Residential remodelers3,362
- Plumbing, heating and air-conditioning contractors2,970
- Electrical contractors1,978
- Excavation and site preparation contractors1,449
- New home builders1,245
- Painting contractors972
- Roofing contractors908
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A plumbing case and an owner's view
What a website, SEO and Google Ads did for one plumbing company
Sarkinen Plumbing, a Portland-area plumber, hired Lithium for SEO, Google Ads and a new website. The case card shows what that work produced. Drake Snodgrass of Drake's 7 Dees, a garden center and landscaping business, gives the owner's view in the quote card.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesPricing
Published prices for Ohio service businesses
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Ohio owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
We cover several Ohio cities. Where should the plan start?
Start with the city where your crews already book work and where the search totals in that city's guide justify more pages. Add a second city when the first is producing enough calls to keep the crews busy. The plan can cover one city or several, and it does not have to include the whole state.
What moves the monthly SEO price?
The monthly price depends on how many cities you target, the state of your site and the content each service page needs. The published range covers most Ohio service businesses, and the proposal sets where you land in it. What a booked job is worth to you also shapes that number, and you get the price in writing before work starts.
How long before the phone starts ringing?
Google Ads typically show early results within the first week, technical SEO fixes usually move within 30 days, and local and long-tail rankings typically take 60 to 90 days. A website runs six to nine weeks from kickoff to launch. Reports show calls, leads and cost per lead, so you can see what each channel is doing.
If we stop working with Lithium, what do we keep?
You keep the domain, hosting account, WordPress install and content. The usual service agreement starts with six months, then runs month to month with 30 days' notice. The AI receptionist has no contract, so it can be canceled at any time.
Does the receptionist know which cities we cover?
The receptionist works from the coverage list and call rules you give us, so it can answer a caller in any city you serve. It qualifies the job, books the appointment and can transfer a caller to a real person. Tell us about any differences in services or hours between your cities. Custom automation outside the receptionist, such as dispatch or CRM workflows, is a separate project, scoped on its own.
Free action plan
Send us your Ohio city list
Give us the cities your crews cover, the services you want more of and your website address. On a short video call, a co-founder builds the plan with you and sets out the pages, campaigns and phone answering that come first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ