SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Akron marketing, search and phones
Digital marketing for Akron businesses that brings calls.
The Akron metro area has 701,780 people, and Lithium gives service businesses there one plan for website, SEO, ads and phones at published prices.
- Four services, one plan
- Every call has a source
- One report across channels
Google searches each month
What Akron searches for, by service
340
searches a month
- Web design200
- SEO90
- Digital marketing50
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start here
What one Akron marketing plan should cover
Lithium Marketing handles the website, the search work, the Google Ads account and the phones for Akron trade businesses. Each piece feeds the next, and the point of all four is booked work.
Summit County has 538,376 residents. The plan ties the site, the profile, the ads and the phones to the same call tracking, so you can see which piece brings the work.
The four services
Four services, one Akron plan
The cards below open the Akron page for each service. Read the one that matches your biggest gap first, then decide how much of the plan you want.
SEO in AkronService and area pages, Google Business Profile work and links, so an Akron search finds your business and not only the directories.Learn more Web design in AkronA WordPress site you own and can edit, with real job photos and a call button a thumb can find.Learn more PPC in AkronPaid search for the work your crews can take, with every call tagged and the budget following the searches that turn into jobs.Learn more AI receptionist in AkronPhones covered around the clock, bookings written to your calendar and urgent questions handed to your team, with custom automation scoped on its own.Learn more
Search in Akron
What Akron customers search before they call
“Electrician akron” draws about 390 searches a month, and “landscaping akron” about 320. Neither number is huge, so a general page will not carry a trade: the title, the photos and the profile category all have to point at the same job.
Angi, Yelp, the Better Business Bureau and Reddit showed up in the top 10 for “plumber akron” when we checked. Your name, phone and services need to match on the directories, and the forum thread is a place to read what customers say before they call.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency akron | 20 | $4.76 |
| digital marketing akron | 20 | not reported |
| marketing agency akron | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration akron | 50 | $154.94 |
| garage door repair akron | 320 | $62.52 |
| plumber akron | 880 | $37.41 |
| roofing company akron | 390 | $28.01 |
| pest control akron | 1,000 | $18.34 |
| electrician akron | 390 | $16.72 |
| landscaping akron | 320 | $6.63 |
| hvac repair akron | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 180 to 4,100 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber akron”, as Google showed it to a searcher located in Akron. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Akron market
Old houses, steady population, one plan
Akron had 189,691 residents in the 2025 estimate, and 83.2% of Akron homes date from before 1980. That older stock points to repair and replacement work, so the plan lists those service pages ahead of a general services list.
A flat population means new work comes from taking it off the next company, so the plan has to make your business easier to find and easier to pick, in search and on the phone.
- residents (2025 estimate)
- 189,691
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.4%
- population change, 2020 to 2025
- housing units
- 93,741
- housing units
- of occupied homes owner-occupied
- 50.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 83.2%
- of homes built before 1980
- median home value
- $122,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Summit County
The trades that fill Summit County
Summit County lists 214 landscaping companies and 61 new home builders, two different offers that need two different websites. A builder sells a whole house, and a landscaper sells seasonal work, so the pages, photos and forms differ.
Summit County has 13,309 business establishments in all, and no single marketing recipe fits them. The plan starts with tracking what brings your calls, then puts the next dollar behind the channel that produces them.
County Business Patterns
Trade and home service businesses in Summit County
Establishments by industry, 2023
- Landscaping services214
- Residential remodelers159
- Plumbing, heating and air-conditioning contractors129
- Electrical contractors83
- New home builders61
- Painting contractors57
- Roofing contractors55
- Excavation and site preparation contractors41
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order we do the work in Akron
Tracking goes in first, because the next decision depends on knowing which calls came from which channel.
1
Agree on what counts as a lead
Before any spend, we write down what a worthwhile call looks like for each service, so the tracking reports something you recognize.
2
Trace every call to its source
Numbers and forms get tagged across the site, the profile and the ads, and the first report shows which channel already works.
3
Fix the weakest link
Whatever loses the most calls gets attention first: a slow page, a thin profile, a missing service page or a phone that rings out.
4
Add channels as the numbers allow
Search and ads scale when the tracking supports it, and the receptionist covers the calls the first three produce.
Proof
What Lithium built for the Byers septic business
Byers Septic Service, a septic company, had Lithium build its website and run its SEO and Google Ads, and the result on the card reflects that combined work. Dave Turin, of the excavation business Dozer Dave, gives his own recommendation of DJ Van Zanten on the quote card.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Akron
One marketing plan across the region
If you take work outside Akron, the city pages below are the place to start. Cleveland, Columbus and Toledo cover Ohio, and the out-of-state links are Wheeling, West Virginia; Pittsburgh, Pennsylvania; and Erie, Pennsylvania. The state directory has the full list.
Pricing
Prices for Akron businesses, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Akron owners ask before a marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
What should we fix first in Akron?
Fix the piece that costs you the most work right now. Calls that ring out point to the AI receptionist, a site that is clumsy on a phone points to a rebuild, and a good site nobody finds points to SEO or Google Ads. The first call sorts those three apart.
Can we start with one service and add later?
Start with one piece if that is what your budget allows. A website or an SEO retainer can run on its own, and ads or the receptionist can join once the first service is producing calls. The same tracking covers whatever you add.
How does a Portland team work with an Akron business?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every Akron client by video. A co-founder runs the strategy calls and an account manager handles the day to day.
How is a multi-service plan priced?
Add up the pieces you choose, because each one is priced on its own. An SEO retainer is scoped to your market and your trade, the Google Ads fee follows the ad spend and channels you run, and a website quote depends on the pages you need. The first call puts the combination on one page.
Do you take clients outside the trades?
Most clients are trades: plumbing, roofing, landscaping, HVAC and remodeling. Lithium also works with manufacturing, insurance and real estate companies, and all of them sell to a customer who searches before calling.
Free action plan
Get one Akron plan across site, search, ads and phones
Point us at the current site and the jobs you want more of. A co-founder will sort out which channel deserves the next dollar and which service should carry it, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ