Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
SEO for Pasadena service businesses
When we checked “plumber pasadena ca”, one local listing carried 134 Google reviews, so Pasadena SEO starts with the profile.

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Where the work starts
A Pasadena SEO plan starts with the Google Business Profile, because that listing is often the first thing a customer sees. Lithium Marketing builds the profile, the service pages and the reviews behind it, then reports in calls, not impressions.
Searches that name Pasadena and SEO total 40 a month, and “seo pasadena ca” accounts for 30 of them. That is agency shopping, not demand for your trade. The pages that earn calls are built around what customers type: “pest control pasadena ca” at 590 searches a month and “electrician pasadena ca” at 320.
What the searches show
“Electrician pasadena ca” draws 320 searches a month, and “roofing company pasadena ca” and “landscaping pasadena ca” each draw 260. Each of those searches needs its own page with its own service list, photos and answers, because a customer looking for a roofer should not land on a page about drains.
When we checked “plumber pasadena ca”, the local listings came first, a single paid ad showed and no AI Overview appeared. Reddit and Yelp both reached the top 10 below them. A listing or a forum thread can sit above a website, so the profile name, phone number and services have to match the site exactly.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo pasadena ca | 30 | not reported |
| seo services pasadena ca | 10 | not reported |
| seo agency pasadena ca | under 10 | not reported |
| seo company pasadena ca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber pasadena ca”, as Google showed it to a searcher located in Pasadena. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Pasadena’s homes and streets
72.2% of Pasadena’s homes went up before 1980. That makes repair and replacement searches worth their own pages: a repipe, a panel change, a reroof or a sewer line, each with the questions an older house raises and photos of work you have finished.
Pasadena holds 5,915 people per square mile across 22.96 square miles, so one page cannot speak for every district. Area pages do that: one for Old Pasadena, one for the streets around the Arroyo Seco, and one for each nearby city where your crews work.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Los Angeles County trades
Los Angeles County lists 2,286 electrical contractors and 487 roofing contractors, so the page that wins a search has to be more specific than the trade name. An electrician needs a separate page for panel work, lighting and repairs, and a roofer should split repair from replacement. A page that covers the whole trade at once rarely answers the search that brought the visitor.
Glass and glazing contractors number 230 in Los Angeles County, and septic tank services 30. A specialist in either can build a page around the exact job it does, because a general contractor’s page rarely covers it.
County Business Patterns
Trade and home service businesses in Los Angeles County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The retainer
The work starts with the listing a customer sees before they reach your site.
Crawl errors, slow pages and broken links get fixed first, because the new pages cannot earn a call while Google struggles to reach them.
Services, photos, hours and the service area go into the Google Business Profile, and each finished job gets a simple review request.
Each service you want more of gets its own page, written for a Pasadena customer and linked from the profile.
Area pages for Old Pasadena, the Arroyo Seco and the nearby cities your crews reach, with links that send visitors to the service pages.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
A Portland case
The card comes from Town & Country Glass, a commercial glass company in Portland. Lithium built the site, ran the SEO and managed Google Ads, and the figures belong to that three-part job. Beside it, Nathan Boos of Hillsview Building writes about his own experience with Lithium.
Commercial glass13Xorganic traffic
145 to 1,849 visits a month
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingNearby SEO pages
Search work follows your service area. The links below cover it in Glendale, El Monte and West Covina, and every other nearby city has a page too, with the full list on the California page.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Expect the technical changes to show within about 30 days, with local rankings typically taking 60 to 90 days. The report counts calls from the first month, so you can watch the trend before the rankings settle.
The retainer follows the pages the plan needs. One service sold in one part of Pasadena needs fewer pages than a business selling five trades across Los Angeles County, which needs a page for each service and each area it covers. A co-founder sets the number on the first call.
Yes, Google lets a service-area business hide its street address and list the places it serves. The profile, the reviews and the area pages carry the weight a storefront would. Google sets the order of the local listings, so Lithium commits to the work, never a position.
It is included at no extra cost. Each page opens with a direct answer, carries schema and repeats the same name, phone and service area as the profile, which gives AI tools a clean record to read. No one can promise an AI mention, so the report stays in calls and booked jobs.
Usually not. If the current site loads quickly and Google can read it, the new service and area pages go into it. If it is slow or broken on a phone, that comes first, because search traffic that lands on a slow page still costs you the call.
Free action plan
Bring the search terms your customers use and the pages you already have. On the video call, a co-founder will sort them into service pages, area pages and the handful that should be rewritten before anything else.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ