FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing for Pasadena service businesses
Pasadena marketing that puts the site, search, ads and phone line on one plan.
A Pasadena service business gets four services on one plan, starting with the gap that is costing the most booked jobs.
- Four services under one plan
- A budget set by your trade’s click cost
- One report in calls and booked jobs
Google searches each month
What Pasadena searches for, by service
420
searches a month
- Web design340
- Digital marketing40
- SEO40
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
How a Pasadena marketing plan fits together
Pasadena’s median home value is $1,093,300, and the repair, remodel and replacement work sold here is a considered purchase for the person paying for it. Lithium Marketing runs the four services that decide whether those customers find you and call: a website that explains the work, SEO that puts the right pages in front of the search, Google Ads when you need calls sooner and an AI receptionist that answers every call.
The Los Angeles-Long Beach-Anaheim metro area holds 12,844,441 people, and Los Angeles County has 3,775 residential remodelers and 1,747 new home builders. A Pasadena business in that crowd wins on the pages, reviews and phone line a customer can check, not on a claim to be the biggest.
The four services
What Pasadena businesses get from each one
Hire one service or all four. The cards below open the Pasadena page for each.
A page per service and areaService and area pages for the searches Pasadena customers type, with your Google Business Profile carrying the same services and reviews.Learn more A site that shows the jobFinished work, plain answers and a call button that works on a phone, on a WordPress site registered in your name.Learn more Ads that show their callsPaid search aimed at the services you want booked next, with each call tagged to the keyword behind it.Learn more A line that answers every callThe AI receptionist picks up 24/7, books the visit or can transfer the caller, for $179 a month with no contract.Learn more
Where the demand sits
What Pasadena customers search, trade by trade
“Garage door repair pasadena ca” draws 590 searches a month at $54.10 a click, and “landscaping pasadena ca” draws 260 at $11.36. At those prices, a garage door click has to produce a booked job that covers it; a landscaper can test more searches for the same budget.
Searches for a marketing agency here are thin: “digital marketing pasadena ca” records 40 a month. Your customers are not shopping for an agency; they are looking for a plumber, a roofer or a landscaper. That is why the page list starts with the trades you sell, not with the phrases a marketing agency would choose.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing pasadena ca | 40 | not reported |
| digital marketing agency pasadena ca | under 10 | not reported |
| marketing agency pasadena ca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair pasadena ca | 590 | $54.10 |
| roofing company pasadena ca | 260 | $45.50 |
| plumber pasadena ca | 320 | $30.39 |
| hvac repair pasadena ca | 20 | $30.18 |
| pest control pasadena ca | 590 | $21.41 |
| electrician pasadena ca | 320 | $18.34 |
| landscaping pasadena ca | 260 | $11.36 |
| water damage restoration pasadena ca | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 45 to 134 Google reviews each
- Directories in the top 10
- Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber pasadena ca”, as Google showed it to a searcher located in Pasadena. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Pasadena market
A city with its own name and an older housing stock
Pasadena is the primary cultural center of the San Gabriel Valley, and Old Pasadena is the city’s original commercial district. A business that treats Pasadena as interchangeable with the rest of Los Angeles County misses the searches that name the city; the pages have to read like they were written for customers here.
Pasadena counted 135,804 residents in 2025, down from 139,618 in 2020, and 72.2% of its homes were built before 1980. A city that is not adding residents asks you to win customers from names they already know, and that older stock gives repair and replacement pages their place: a repipe, a panel change or a reroof, each with photos of finished work. Reviews, project photos and a complete profile do that work.
- residents (2025 estimate)
- 135,804
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.7%
- population change, 2020 to 2025
- housing units
- 63,203
- housing units
- of occupied homes owner-occupied
- 42.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 72.2%
- of homes built before 1980
- median home value
- $1,093,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Who you compete with
Los Angeles County’s trade mix, and what it asks of your plan
Plumbing, heating and air-conditioning contractors number 2,765 across Los Angeles County, and electrical contractors 2,286. In fields that size, a business needs a page for each kind of job it wants, because one page that lists everything gives Google and the customer nothing specific to match.
Los Angeles County’s chart puts roofing at 487 contractors and pest control at 435, and painting contractors number 839. The page should name the exact jobs those trades take: repair or replacement for a roofer, the treatments a pest company sells, interior or exterior for a painter.
County Business Patterns
Trade and home service businesses in Los Angeles County
Establishments by industry, 2023
- Residential remodelers3,775
- Plumbing, heating and air-conditioning contractors2,765
- Electrical contractors2,286
- New home builders1,747
- Landscaping services1,300
- Painting contractors839
- Roofing contractors487
- Pest control companies435
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the plan runs
Four services, added in the order that pays
The first month counts calls before the plan adds spend.
1
Find the weakest link
A co-founder reads your site, profile and phone handling on the first video call and names the service costing you the most booked work.
2
Number every call
Each phone number and form gets its own source, so the first report shows which service produced which call.
3
Put one set of facts everywhere
Service pages, area pages and the Google Business Profile carry the same services, hours and service area.
4
Choose the next service from the report
You and your co-founder read the monthly numbers and add search, ads or the phone line only when the numbers support it.
A combined case
Website, SEO and Google Ads for F&W Fence
F&W Fence Co. is a fence business whose card comes from a new website, SEO and Google Ads run as one program. Daniel Busby, president of Willard Power Vac, writes about working with Lithium beside it.
Fence“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Pasadena
Marketing for the cities next to Pasadena
The same plan runs in the cities around Pasadena. The city links below open it for Glendale, Burbank and Downey, among others, and the California page covers the rest.
Pricing
What a Pasadena marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Straight answers for Pasadena service owners
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Pasadena business fix first?
Start where a booked job is lost. A call that rings out, a page that loads slowly on a phone and a service nobody can find point to different services, and the service costing you the most work comes first. A co-founder sorts that order with you on the first video call.
Can we hire one service and keep the rest as they are?
You can start with one service and leave the rest as they are. Add the next one only when its own numbers make the case. Each service has its own line in the pricing above, so nothing is bundled into a package you did not ask for.
How is the price set when we run more than one service?
It depends on the mix. A larger website costs more than a lean one, the Google Ads fee moves with the media budget, and SEO is scoped to how many service and area pages the retainer has to build. A co-founder puts the mix and the monthly number on the table before anything starts.
How does one report cover four services?
Every call and form is tagged with the service that produced it, so the monthly report reads in calls and booked jobs, not impressions. You see which service earned its place and which one is coasting, and the co-founder walks you through the next decision.
Does Lithium work with Pasadena businesses from outside the area?
Yes. Lithium Marketing is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Pasadena businesses are no different: a co-founder runs your strategy calls, and Allison McKenney is the account manager you email between them.
Free action plan
Map the next 90 days for your Pasadena business
Send your website, the trades you sell and the parts of Pasadena you cover. A co-founder reviews them before a short video call and names the first service to fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ