Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Google Ads for Pasadena trades
A PPC agency for Pasadena trades that ties each call to the click behind it.
A click on “pest control pasadena tx” averages $34.80, so a Pasadena ad budget has to be built around what each trade’s clicks cost.
- Bids and terms watched closely
- One landing page per service
- Ad spend and fee kept apart
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
Pasadena PPC, priced before it runs
A Pasadena trade buys clicks at prices that vary by the trade. In Pasadena, electrical clicks average $11.20 and landscaping $11.32, and the spread matters when the same monthly budget has to produce a booked job. Pasadena service businesses get a Google Ads plan from Lithium Marketing with those numbers on the table before a budget is set.
For the first 30 days we are in the account every day, changing bids and search terms; after that, the review moves to weekly. Every call and form is tied to the keyword and ad behind it, and a term that never produces a call goes on the list to cut.
Click prices in Pasadena
What each trade pays for a click
The trade table shows what a click costs, and two numbers set the scale for a Pasadena campaign: plumbing at $34.60 a click and garage doors at $29.83. A garage door company selling a repair needs that price in front of it before it decides how many clicks a month it can afford.
Pasadena's roofing phrase draws 70 searches a month and its water damage phrase 20, which is small enough that the first test should be tight. Buy those searches, see which ones become calls, then judge what a click is worth from the calls.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency pasadena tx | under 10 | not reported |
| ppc agency pasadena tx | under 10 | not reported |
| ppc management pasadena tx | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control pasadena tx | 260 | $34.80 |
| plumber pasadena tx | 210 | $34.60 |
| garage door repair pasadena tx | 70 | $29.83 |
| landscaping pasadena tx | 40 | $11.32 |
| electrician pasadena tx | 70 | $11.20 |
| roofing company pasadena tx | 70 | not reported |
| water damage restoration pasadena tx | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 2 to 586 Google reviews each
- Directories in the top 10
- HomeAdvisor, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber pasadena tx”, as Google showed it to a searcher located in Pasadena. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
When the ads should lean in
A budget that follows the season
Pasadena summers are hot and humid, and the winters are mild to cool. If a trade's work follows that weather, the budget should not stay flat across twelve months. When a hot, humid stretch fills the schedule, the ads can lean into it; when the phone quiets, the budget can follow the work your crews can take.
Harris County holds 833 electrical contractors, and that field tests the landing page as much as the bid. In a field that size, the page and the negative keyword list can do more for cost per lead than a bigger bid.
- residents (2025 estimate)
- 148,539
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.2%
- population change, 2020 to 2025
- housing units
- 53,756
- housing units
- of occupied homes owner-occupied
- 54.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 56.7%
- of homes built before 1980
- median home value
- $209,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades to bid on
Which trades deserve the first budget
Plumbing and pest control carry the highest click prices in the table. Harris County holds 1,187 plumbing and HVAC contractors and 174 pest control companies, so those searches are worth fighting over. If your callers need someone the same day, the page the ad lands on has to answer that urgency, and the phone has to be tracked.
A specialized trade can test on a short list of searches. Harris County lists 29 septic companies and 54 carpet cleaners, and either one can learn what a call costs before committing a large budget.
County Business Patterns
Trade and home service businesses in Harris County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors1,187
- Residential remodelers885
- Electrical contractors833
- New home builders729
- Landscaping services677
- Roofing contractors301
- Excavation and site preparation contractors233
- Painting contractors193
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Getting a Pasadena campaign live
We set the tracking first; the campaign plan comes from what the calls show.
1
Read the account you have
We go through the current campaigns and mark the terms that spend without producing a call.
2
Track the call, not the click
Tags on the site and on every ad record the keyword behind each call and form, so a lead arrives with its source attached.
3
Split the account by service
Drain cleaning, a roof repair or a panel upgrade gets a campaign and a landing page of its own.
4
Keep the first month hands-on
Month one gets daily attention; after that the account moves to a weekly review. Either way, spend stays inside the budget you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
The glass case and a painter’s quote
A Portland glass company’s website, search and ads
The case on the card is Town & Country Glass, a Portland company that works in commercial glass. Lithium built its website, ran its SEO and managed its Google Ads, and the Google Ads conversion rate on the card is the ads side of that work. Chris Martin of Mt. Hood Pro Painting supplies the quote beside it.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Pasadena
Ad targeting past the city line
Ads can follow the crews past the city limit. Sugar Land, The Woodlands, Conroe, Pearland, League City and Houston each have a PPC page behind a pill below, and bids can be set city by city wherever the work justifies the spend. The Texas pill lists the rest.
Published price
Google Ads from $500 a month in management, plus ad spend
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions before a Pasadena ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
What does a booked job have to be worth to justify ads?
Start with what a booked job is worth, then compare it with your trade's click cost and how many clicks the landing page turns into calls. Management starts at $500 a month plus ad spend; the ad budget sits on top and moves as the tracking shows what a lead costs.
What happens in the first month?
The phone usually rings within a week of tracking going live. From there the work is subtraction: terms that never produce a call get cut, and the money they used moves to the terms that do.
What does the management fee cover?
It covers research, campaign builds, landing pages, bid and term changes, and the monthly report. What you pay depends on the ad spend, the channels and any landing page work; that number is in writing before a campaign starts.
Is Google enough on its own?
Start with Google, then test a second channel only when the numbers support it. Microsoft Ads can catch searches on Bing, and Meta ads on Facebook and Instagram can reach people who are not searching at all. We keep a channel only if it beats what Google returns on a lead.
How do we know which clicks became jobs?
The report lists calls, leads and cost per lead by campaign, and every one of those calls carries the keyword and ad it came from. If you mark which leads turned into booked work, we can price the campaign by booked job as well as by click.
Free action plan
Get a second read on your Google Ads account
Send the account, the trades you want to win and the months your work peaks. A co-founder will price the clicks in your market and show where the first month’s budget should go, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ