FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Racine, Wisconsin
PPC for Racine service businesses, reported in calls and cost per lead.
Racine service businesses get Google Ads in their own account, reported in calls and cost per lead, with management from $500 a month, plus ad spend.
- Every call and form tracked
- Each service gets its own page
- Cost per lead in the monthly report
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Racine PPC, answered
Where a Racine ad budget belongs first
One click on “roofing company racine” averages $128.96, the highest in the trade table, and a click on “plumber racine” runs $26.20. At those prices, Lithium Marketing puts call tracking on a Racine service business’s Google Ads before it moves a dollar of budget.
The cheaper trades tell the other half of the story. “Landscaping racine” costs $2.76 a click and draws about 320 searches a month, so a landscaper can test Google Ads on a small budget while a roofer has to make every call count.
Click costs in Racine
What each Racine trade pays per click
Pest control clicks in Racine average $25.90, and electrician clicks there average $17.02. A plumbing, pest or garage door campaign needs a tight list of negative keywords, because one wasted click costs real money at those rates.
On “plumber racine”, no paid ads showed when we checked, so the listings and the organic results did the work. A business without a complete Google profile struggles in that arrangement, whatever the ad budget says.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency racine | under 10 | not reported |
| ppc agency racine | under 10 | not reported |
| ppc management racine | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company racine | 10 | $128.96 |
| plumber racine | 480 | $26.20 |
| pest control racine | 170 | $25.90 |
| garage door repair racine | 140 | $18.00 |
| electrician racine | 210 | $17.02 |
| landscaping racine | 320 | $2.76 |
| hvac repair racine | 10 | not reported |
| water damage restoration racine | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 244 to 573 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber racine”, as Google showed it to a searcher located in Racine. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Racine market
A budget that follows the season and the work
In Racine, summers are warm and short while winters are cold. If your work is outdoors or tied to heat, the budget should change with the season, and Google Ads can shift spend without opening a second account.
Racine’s median home was built in 1953, and older houses generate the repair calls that paid search handles best. A campaign for furnace repair, drain cleaning or roof patching should land on a page that names the job, not on the home page.
- residents (2025 estimate)
- 77,908
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.5%
- population change, 2020 to 2025
- housing units
- 34,848
- housing units
- of occupied homes owner-occupied
- 60.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 87.4%
- of homes built before 1980
- median home value
- $166,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Racine County
Which trades the Racine budget should follow
Racine County lists 34 excavation and site preparation contractors. A campaign for that work should promise an estimate and a written scope, because the job gets priced after someone walks the property.
Roofing has 8 contractors in Racine County. A roofer’s campaign should send repairs and replacements to separate pages, because the two jobs carry different values and different questions.
County Business Patterns
Trade and home service businesses in Racine County
Establishments by industry, 2023
- Landscaping services90
- Plumbing, heating and air-conditioning contractors67
- Residential remodelers55
- Electrical contractors35
- Excavation and site preparation contractors34
- Painting contractors20
- New home builders19
- Roofing contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
Getting a Racine ad account under control
The account gets tracked before the budget moves, then the campaigns follow the work you can take.
1
Start from the account you have
The current campaigns, keywords and conversion tags get reviewed, and the search terms that never produced a call go on a list.
2
Measure calls and forms
Call tracking and conversion tags record which campaign produced the call, and the forms get the same treatment.
3
Split the account by service
Drain cleaning, roof repair and the rest of your best work each get a campaign and a page built for that job.
4
Keep the first month close
Bids and search terms get checked every day for the first 30 days, then once a week against the calls the account produced.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
F&W Fence Co. and the ads behind the card
F&W Fence Co. hired Lithium for Google Ads, with the website and SEO from the same team, so the card reflects all three. The quote is from Drake Snodgrass, who runs Drake’s 7 Dees.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Racine
Where a Racine campaign can point
A single campaign can target the cities you serve, with bids set place by place. The links below open the PPC page for each nearby city, including Elgin, Chicago and Naperville in Illinois, and the Wisconsin page lists the rest.
Published price
What Racine ad management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you fund a Racine ad account
Still curious?
Call (503) 766-5964 or email [email protected].
What does Google Ads cost in Racine?
Management starts at $500 a month, plus ad spend. The fee moves with your budget, the channels we run and the landing pages the account needs, and you see the number in writing before anything launches.
What do the first weeks of a Racine campaign look like?
Most accounts see their first calls within a week of launch, once the tracking is connected. From there the work is subtraction: block search terms that never turn into a call and put the saved budget behind the jobs your crews can take.
Who owns the Google Ads account?
You do. The account is opened in your business’s name with your billing and your history, and the agreement states that it stays yours. Lithium works inside it, so the campaigns, the data and the account itself go with you if you ever leave.
Do Microsoft Ads and Meta ads belong in a Racine budget?
They can earn a place beside Google. Microsoft Ads and ads on Facebook and Instagram are available when the search results are not reaching your customers, and each one gets its own tracking so the calls it produces can be compared.
How do we keep spend away from the wrong jobs?
Negative keywords do most of that work. We review the search terms that triggered your ads, block the ones asking for a service you do not sell, and send each remaining job type to its own landing page.
Free action plan
Get a Racine ad budget built around your trade
Tell us your trade, the months your calendar runs thin and the value of a booked job. A co-founder will price the clicks for your trade in Racine on a short video call and suggest a starting budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ