PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
The city is the market
Wisconsin service businesses can open the city page for each market they serve, compare its search and housing figures, and plan the work with a co-founder.
Google searches each month
Searches for marketing help that name Wisconsin
Searches for marketing, SEO, web design and ads, by the place they name
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
Each city is its own market
Lithium Marketing handles the website, search, advertising and phone answering for Wisconsin service businesses, and plans the work city by city, not as one statewide push.
Wisconsin covers 72 counties, and its residents are not spread evenly across them. Over two-thirds of Wisconsin residents live in urban areas, so the city pages carry the local figures: each one shows its market's search and housing numbers, and you can see where the next page should go.
What Lithium would do in your city
The service pages explain what each job includes and what it costs. Fix the gap that costs you the most work first, then add the next service when the first one is producing work.
Choose where the next page goes
Milwaukee and Madison come first, followed by Green Bay, Kenosha, Racine, Appleton and Waukesha. Each has a page with that city's own search demand and housing figures, so you can compare the markets before you commit a budget.
State searches are agency searches
“Wisconsin seo” and “web design wisconsin” each draw 70 searches a month, and both are agency searches. Your customer types the trade and the city: “plumber milwaukee” alone draws about 1,900 searches a month, and “plumber madison” draws about 1,600.
The city queries carry the demand, so they set the order of the work. We research the trade and city phrases for each market you choose, write the pages around them, and point Google Ads at the cities you cover, so the budget stays where your crews can reach it. Tell us which leads became jobs, and we use that to decide where the next dollar goes.
| Search | Searches a month |
|---|---|
| wisconsin seo | 70 |
| web design wisconsin | 70 |
| marketing agency wisconsin | 40 |
| seo company wisconsin | 30 |
| digital marketing agency wisconsin | 10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Housing stock and snowfall
The median Wisconsin home was built in 1975, and 8.5% of the state's homes were built in 2010 or later. That split gives a remodeler or a painter two different offers: repairs and updates on the older homes, finish work on the newer ones. If you sell both, give each its own page and its own photos.
Snowfall averages around 40 inches in the southern portions and up to 160 inches in the Lake Superior snowbelt. If winter weather decides when your crews can pour concrete, replace a roof or paint an exterior, send us those months and we will schedule the ads around them.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The count for each trade
Landscaping services account for 2,490 establishments statewide. A landscaper who sells mowing contracts and also builds patios or installs plantings has two customers in mind, and each needs its own page.
1,944 plumbing, heating and air-conditioning contractors work statewide. A burst pipe and a planned furnace replacement start with different searches, so they need different pages, and whoever answers the phone should match the job that brought the call. Roofers and painters see the same split between a repair and a full project.
County Business Patterns
Trade and home service businesses in Wisconsin
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
One plumber's numbers, one builder's words
The case below comes from Sarkinen Plumbing, a Portland-area plumbing company that hired Lithium Marketing for a website, SEO and Google Ads. Nathan Boos of Hillsview Building adds his own view of working with Lithium.
Plumbing2Xleads
on the same budget
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingPricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Start with the city where you already answer the most calls and can staff the work. Open that city's page, compare its search demand and housing with the next market on your list, then build the page around real jobs. Add the next city when the first one produces calls.
Customers search a trade and a city, and a page that lists every town answers none of those searches well. Someone typing a statewide marketing phrase is shopping for an agency, not looking for a plumber. Build the city pages first, then link the towns you cover from them.
The scope does. Most services have a published starting price, and your proposal shows how much work that buys: how many city pages you need, how much of the current site has to be rebuilt, and the ad budget you can sustain. Tell us the ceiling before we scope, so the plan fits it.
Google Ads can produce calls in the first week, while local rankings typically build over 60 to 90 days and technical fixes usually move within 30 days. A website build runs six to nine weeks from kickoff to launch. Reports show recorded calls, leads and cost per lead, so you can see which channel is producing.
You do: the domain, hosting, the WordPress install and the content sit in your name. The usual service agreement starts with six months, then runs month to month with 30 days' notice. The AI receptionist has no contract and no setup fee, so you can cancel it whenever you want.
Free action plan
Send the Wisconsin cities you cover, the work you want more of and your current site address. A co-founder will go through the city figures with you on a short video call and say which pages, ads or phone changes come first.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ