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The city is the market

Wisconsin SEO and marketing for every city on your service list.

Wisconsin service businesses can open the city page for each market they serve, compare its search and housing figures, and plan the work with a co-founder.

  • A page for each covered city
  • Ad spend kept in your cities
  • Calls answered 24/7

Google searches each month

Searches for marketing help that name Wisconsin

Searches for marketing, SEO, web design and ads, by the place they name

  • Milwaukee
    2,200
  • Madison
    910
  • Green Bay
    390
  • Appleton
    160
  • Kenosha
    140
  • Waukesha
    130
  • Racine
    110
  • Searches naming Wisconsin
    150

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Each city is its own market

The numbers change from city to city in Wisconsin

Lithium Marketing handles the website, search, advertising and phone answering for Wisconsin service businesses, and plans the work city by city, not as one statewide push.

Wisconsin covers 72 counties, and its residents are not spread evenly across them. Over two-thirds of Wisconsin residents live in urban areas, so the city pages carry the local figures: each one shows its market's search and housing numbers, and you can see where the next page should go.

Choose where the next page goes

Open a city and compare

Milwaukee and Madison come first, followed by Green Bay, Kenosha, Racine, Appleton and Waukesha. Each has a page with that city's own search demand and housing figures, so you can compare the markets before you commit a budget.

Housing stock and snowfall

Older homes, newer homes, winter work

The median Wisconsin home was built in 1975, and 8.5% of the state's homes were built in 2010 or later. That split gives a remodeler or a painter two different offers: repairs and updates on the older homes, finish work on the newer ones. If you sell both, give each its own page and its own photos.

Snowfall averages around 40 inches in the southern portions and up to 160 inches in the Lake Superior snowbelt. If winter weather decides when your crews can pour concrete, replace a roof or paint an exterior, send us those months and we will schedule the ads around them.

residents (2025 estimate)
5,972,787
residents (2025 estimate)
population change, 2020 to 2025
+1.3%
population change, 2020 to 2025
housing units
2,778,572
housing units
of occupied homes owner-occupied
67.8%
of occupied homes owner-occupied
of homes built before 1980
57%
of homes built before 1980
median home value
$266,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

The count for each trade

The companies your customer is also calling

Landscaping services account for 2,490 establishments statewide. A landscaper who sells mowing contracts and also builds patios or installs plantings has two customers in mind, and each needs its own page.

1,944 plumbing, heating and air-conditioning contractors work statewide. A burst pipe and a planned furnace replacement start with different searches, so they need different pages, and whoever answers the phone should match the job that brought the call. Roofers and painters see the same split between a repair and a full project.

County Business Patterns

Trade and home service businesses in Wisconsin

Establishments by industry, 2023

  • Landscaping services
    2,490
  • Residential remodelers
    2,142
  • Plumbing, heating and air-conditioning contractors
    1,944
  • Electrical contractors
    1,459
  • New home builders
    1,171
  • Excavation and site preparation contractors
    927
  • Painting contractors
    710
  • Roofing contractors
    499

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

One plumber's numbers, one builder's words

The Portland-area plumber who hired Lithium for website, SEO and Google Ads

The case below comes from Sarkinen Plumbing, a Portland-area plumbing company that hired Lithium Marketing for a website, SEO and Google Ads. Nathan Boos of Hillsview Building adds his own view of working with Lithium.

Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
3.75X
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Pricing

The published price list

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Decisions before the first Wisconsin city page

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Which city page comes first?

Start with the city where you already answer the most calls and can staff the work. Open that city's page, compare its search demand and housing with the next market on your list, then build the page around real jobs. Add the next city when the first one produces calls.

Why not put the whole state on one page?

Customers search a trade and a city, and a page that lists every town answers none of those searches well. Someone typing a statewide marketing phrase is shopping for an agency, not looking for a plumber. Build the city pages first, then link the towns you cover from them.

What puts us at the low or high end of the range?

The scope does. Most services have a published starting price, and your proposal shows how much work that buys: how many city pages you need, how much of the current site has to be rebuilt, and the ad budget you can sustain. Tell us the ceiling before we scope, so the plan fits it.

When should we expect the first calls?

Google Ads can produce calls in the first week, while local rankings typically build over 60 to 90 days and technical fixes usually move within 30 days. A website build runs six to nine weeks from kickoff to launch. Reports show recorded calls, leads and cost per lead, so you can see which channel is producing.

What do we own, and what are we signing?

You do: the domain, hosting, the WordPress install and the content sit in your name. The usual service agreement starts with six months, then runs month to month with 30 days' notice. The AI receptionist has no contract and no setup fee, so you can cancel it whenever you want.

Free action plan

Get a city plan before the call

Send the Wisconsin cities you cover, the work you want more of and your current site address. A co-founder will go through the city figures with you on a short video call and say which pages, ads or phone changes come first.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan