FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing, search, ads and phones in Racine
A Racine marketing plan built around calls and cost per lead.
Racine service businesses get one plan, one report and one price list, with calls, leads and cost per lead counted for every service.
- One call record across the plan
- Prices published before you call
- Calls and leads in one report
Google searches each month
What Racine searches for, by service
110
searches a month
- Web design90
- Digital marketing10
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The short version
What a Racine plan has to deliver
One plan carries the website, the local search listings, the Google Ads and the phone for a Racine service business, and Lithium Marketing runs all four. Racine County has 4,114 establishments, so the plan has to make you the obvious choice for the work you want, not one more result in a list.
The Racine-Mount Pleasant metro area holds 198,919 people, and many of them live outside the city limits. A business that serves the metro needs pages for the cities it covers, so the plan should say which of those cities comes first and which ones wait.
The four services
Four services, one plan, one call record
Start with the service that is losing you the most calls, then add the next one when the report shows it pulled its weight.
Local search in RacineA complete Google profile and a page for each service, aimed at the searches that name Racine and the towns you work in.Learn more A site that takes the callA WordPress website in your name, with job photos, tap-to-call and a quote form that works on a phone.Learn more Google Ads by job typeOne campaign per service you sell, with call tracking that shows which ads produce calls.Learn more A line that answersAn AI receptionist on your phones day and night, booking jobs and passing callers to a person when they ask. Custom automation gets its own scope.Learn more
Search in Racine
What Racine searches for, and what that means
Racine customers type the trade they need, not the words “marketing agency”. About 320 searches a month name “landscaping racine”, while “digital marketing racine” gets 10 searches a month, so the trade searches deserve the pages and the agency question is settled in conversation.
Your listings carry the rest of the decision. Angi, the Better Business Bureau, Facebook and Yelp all appeared in the top 10 for “plumber racine” when we checked, and each one should show the same name, phone number and service list as your website.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing racine | 10 | not reported |
| digital marketing agency racine | under 10 | not reported |
| marketing agency racine | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company racine | 10 | $128.96 |
| plumber racine | 480 | $26.20 |
| pest control racine | 170 | $25.90 |
| garage door repair racine | 140 | $18.00 |
| electrician racine | 210 | $17.02 |
| landscaping racine | 320 | $2.76 |
| hvac repair racine | 10 | not reported |
| water damage restoration racine | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 244 to 573 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber racine”, as Google showed it to a searcher located in Racine. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Racine market
A dense city, old housing and two kinds of caller
Racine holds 34,848 housing units in 15.5 square miles, so one service-area page covers the city and the pages that earn calls are the ones for each service you sell.
60.2% of Racine’s occupied homes are owner-occupied. If you take work on rental property, a page for landlords and property managers belongs beside the owner pages, because the person who approves the repair is not always the person who lives there.
- residents (2025 estimate)
- 77,908
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.5%
- population change, 2020 to 2025
- housing units
- 34,848
- housing units
- of occupied homes owner-occupied
- 60.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 87.4%
- of homes built before 1980
- median home value
- $166,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Racine County
Where the county’s trade counts point a plan
Landscaping leads Racine County with 90 companies, ahead of 55 residential remodelers. In trades that crowded, the pages, the reviews and the finished-work photos are what separate one company from the next.
At the other end, Racine County has 8 contractors in roofing and 5 companies in pest control. In trades that thin, a complete profile and a review habit do more than another page, because the same few firms show up for every search.
County Business Patterns
Trade and home service businesses in Racine County
Establishments by industry, 2023
- Landscaping services90
- Plumbing, heating and air-conditioning contractors67
- Residential remodelers55
- Electrical contractors35
- Excavation and site preparation contractors34
- Painting contractors20
- New home builders19
- Roofing contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
What comes first in a Racine plan
Measurement comes first, because the order of the other three services depends on what the call record shows.
1
Find where the calls come from
Tracking goes on the website and the Google profile first. Then the calls and forms you already receive show which service earns the phone.
2
Rebuild the page that answers it
A slow mobile site or a buried phone number gets fixed before another dollar points at it.
3
Write one page per service
Search pages and profile work cover the trades you sell, and Google Ads covers the weeks your calendar has gaps.
4
Hand the calls to a line that answers
The AI receptionist takes what the other three produce, and custom automation carries the follow-up and the review request.
Work across services
F&W Fence: website, SEO and Google Ads from one team
Three pieces of work for F&W Fence Co. sit behind the numbers on the card: a website, SEO and Google Ads. Drake Snodgrass of Drake’s 7 Dees, a garden center, adds the quote beside it.
Fence“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Racine
Where Racine work takes your crews
Kenosha, Milwaukee and Waukesha each have a marketing page of their own, and the links below add Elgin, Chicago and Naperville in Illinois. The Wisconsin page collects every city the site covers in the state.
Pricing
Prices for a Racine plan, service by service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before you put four services on one plan
Still curious?
Call (503) 766-5964 or email [email protected].
How do the four services share one plan?
The call record is the shared part. Every service reports into the same tracking, so a call from a Google Ad and a call from an organic page land in one place and can be compared. Each service carries its own price, and the plan starts with the one that is losing you the most calls.
Who runs the work once the plan starts?
Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. Your strategy calls run with a co-founder, and day-to-day questions go to your account manager.
What should we have ready for the first call?
Your website address, the services you sell, the cities you serve and any tracking you already have. With those details, a co-founder can say which of the four services should come first.
Can we start with one service and add the others later?
Starting with one is fine. Each service carries its own price, and adding another later does not change the first one’s scope. The website or the phone line usually comes first, because both shape every call that follows.
How will we know the plan is working?
The monthly report counts calls, leads and cost per lead. If your team marks which leads became booked jobs, the same report can follow those too. Rankings and traffic sit behind those numbers, not in place of them.
Free action plan
Build one Racine plan around your call record
Bring the calls you know you are missing and a link to your site. A co-founder will sort out which service should move first on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ