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Paid search for Reno service businesses

PPC for Reno service businesses that need better leads.

Run Reno Google Ads with a defined spending plan, service-specific landing pages and reporting on campaign leads and average cost per lead.

  • Spending tied to services and areas
  • Search terms checked for wasted spend
  • Lead reports for budget decisions
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Decide what a lead can cost

Reno PPC begins with the price of winning work

Lithium Marketing plans and manages PPC campaigns around the jobs Reno service businesses want to book. A click for “hvac repair reno” averages $49.34. At that price, an ad needs a specific offer, a page that answers the customer's question and a way to measure the leads it produces.

Before setting spend, we ask what a completed job brings in and what remains after labor and materials. Then we compare campaign costs with lead quality and your booking feedback. That gives you a reason to keep, change or stop a campaign beyond the number of clicks.

Seasonal offers and available crews

Let your booking history set the Reno ad calendar

Reno has moderately cold winters and hot summers. If your heating or cooling calls rise with the season, we prepare the corresponding ads and landing pages before you increase spending. Your capacity and past bookings determine how much room to leave in the budget.

Most precipitation in Reno falls in fall, winter and spring, followed by long, hot, dry summers. Outdoor service businesses can use that seasonal pattern when discussing which jobs to promote. We confirm your own working calendar before scheduling changes, including when crews are available for estimates.

residents (2025 estimate)
283,621
residents (2025 estimate)
population change, 2020 to 2025
+7.4%
population change, 2020 to 2025
housing units
123,756
housing units
of occupied homes owner-occupied
49.8%
of occupied homes owner-occupied
of homes built before 1980
37.4%
of homes built before 1980
median home value
$548,300
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Give the ad a specific job

Broad trade labels can spend a budget too widely

The roofing trade has 39 contractor establishments in Washoe County. For a roofer buying search traffic, the campaign should distinguish the jobs the crew wants from requests it cannot take. Landing pages can explain repair or replacement services without promising an inspection outcome.

Washoe County counts 227 landscaping establishments. If you sell a specialized installation service, say so in the ad and show that work after the click. Search-term reviews then help remove mismatched traffic, while customer feedback tells us which leads deserved an estimate.

County Business Patterns

Trade and home service businesses in Washoe County

Establishments by industry, 2023

  • Residential remodelers
    240
  • Landscaping services
    227
  • Plumbing, heating and air-conditioning contractors
    170
  • Electrical contractors
    157
  • New home builders
    110
  • Painting contractors
    97
  • Excavation and site preparation contractors
    63
  • Roofing contractors
    39

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Account setup and ongoing decisions

Give Reno campaigns a measurable starting point

We check the offer and tracking before launch, then use the results to revise spending.

1

Review the account and business goal

We examine any existing campaigns and ask which services need more work. Your service area and available capacity shape the starting budget.

2

Test lead tracking before launch

We check call and form conversion tracking so reports can show campaign leads and average lead cost. You identify which requests became estimates or bookings.

3

Build ads around the promised service

We connect each offer to a matching landing page and define geographic targeting. Exclusions keep unrelated searches from using the same budget.

4

Review early activity, then refine

During daily reviews in the first 30 days, we adjust bids and exclude searches that waste your budget. We continue those adjustments weekly afterward, using lead quality to guide spending.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Paid and organic results in context

A garden center's advertising alongside a website and SEO

Google Ads was part of Lithium's engagement with Drake’s 7 Dees, alongside SEO and a new website for the garden center. The case records both paid and organic performance. In the separate testimonial, Dozer Dave's Dave Turin recommends DJ for website and internet marketing help.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDave TurinDozer Dave

Choose where the ads run

Set Reno targeting from the jobs your crew can reach

If you advertise in Sparks, review its PPC page alongside your Reno plan. Roseville, Chico, Sacramento, Elk Grove and Stockton are separate California markets. The Nevada page links the state's other cities; the places you choose for an ad campaign should follow your service coverage.

Published price

Separate your Reno ad budget from the management fee

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Questions before you fund a Reno campaign

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What affects the Google Ads management fee?

The fee depends on ad spend, the channels being managed and the landing page work required. Management starts from $500 a month, plus ad spend. We set out both costs before launch so you can see what goes to campaign work and what goes to buying advertising.

How do you set an ad budget for an expensive trade?

We use expected click costs, the services you sell and what a booked job earns after costs to set a starting budget. A narrow test is easier to judge than a campaign advertising everything at once. Once leads arrive, average lead cost and your booking feedback guide the next spending decision.

How soon can a Reno campaign bring a lead?

Initial results typically arrive in the first week after a campaign starts. That early activity helps us identify search terms and offers to improve. Your team's feedback on the calls matters too: we want to learn which requests fit the services and areas you intended to advertise.

Can a small crew run ads without filling the calendar with the wrong work?

A small crew can focus the account on a limited service list and coverage area. We write ads that say what the company handles, use matching landing pages and exclude unrelated searches. Tell us when capacity changes so the offer and spending plan can be reviewed.

Am I signing a long-term advertising commitment?

Expect a six-month starting term; after that, the agreement renews monthly and requires 30 days’ notice. The proposal records the management scope and advertising budget as separate costs. During the engagement, campaign reviews let you discuss lead quality and spending before making the next budget decision.

Free action plan

Work out a Reno ad budget before you launch

Bring an example of a job you would like to book more often, including its typical revenue and costs. A short video call with a co-founder will turn that starting point into a free PPC plan with a proposed budget.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan