Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Paid search for Reno service businesses
Run Reno Google Ads with a defined spending plan, service-specific landing pages and reporting on campaign leads and average cost per lead.

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Businesses
we’ve worked with
Businesses we’ve worked with
Decide what a lead can cost
Lithium Marketing plans and manages PPC campaigns around the jobs Reno service businesses want to book. A click for “hvac repair reno” averages $49.34. At that price, an ad needs a specific offer, a page that answers the customer's question and a way to measure the leads it produces.
Before setting spend, we ask what a completed job brings in and what remains after labor and materials. Then we compare campaign costs with lead quality and your booking feedback. That gives you a reason to keep, change or stop a campaign beyond the number of clicks.
Different auctions, different budgets
The average click price for “landscaping reno” is $5.79. A lower entry cost can make a narrowly targeted campaign easier to test, but the offer still needs to specify the work: ongoing care and installation projects should not compete for attention on the same vague landing page.
For “pest control reno”, the recorded cost per click is $21.71. We separate services in the account and review the searches that trigger ads, excluding requests your business does not handle. A report with average cost per lead helps you judge the campaign after people begin contacting you.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency reno | under 10 | not reported |
| ppc agency reno | under 10 | not reported |
| ppc management reno | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair reno | 480 | $49.34 |
| plumber reno | 2,400 | $25.47 |
| garage door repair reno | 480 | $22.51 |
| pest control reno | 1,000 | $21.71 |
| roofing company reno | 480 | $12.81 |
| electrician reno | 880 | $12.67 |
| landscaping reno | 1,000 | $5.79 |
| water damage restoration reno | 170 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber reno”, as Google showed it to a searcher located in Reno. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Seasonal offers and available crews
Reno has moderately cold winters and hot summers. If your heating or cooling calls rise with the season, we prepare the corresponding ads and landing pages before you increase spending. Your capacity and past bookings determine how much room to leave in the budget.
Most precipitation in Reno falls in fall, winter and spring, followed by long, hot, dry summers. Outdoor service businesses can use that seasonal pattern when discussing which jobs to promote. We confirm your own working calendar before scheduling changes, including when crews are available for estimates.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Give the ad a specific job
The roofing trade has 39 contractor establishments in Washoe County. For a roofer buying search traffic, the campaign should distinguish the jobs the crew wants from requests it cannot take. Landing pages can explain repair or replacement services without promising an inspection outcome.
Washoe County counts 227 landscaping establishments. If you sell a specialized installation service, say so in the ad and show that work after the click. Search-term reviews then help remove mismatched traffic, while customer feedback tells us which leads deserved an estimate.
County Business Patterns
Trade and home service businesses in Washoe County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Account setup and ongoing decisions
We check the offer and tracking before launch, then use the results to revise spending.
We examine any existing campaigns and ask which services need more work. Your service area and available capacity shape the starting budget.
We check call and form conversion tracking so reports can show campaign leads and average lead cost. You identify which requests became estimates or bookings.
We connect each offer to a matching landing page and define geographic targeting. Exclusions keep unrelated searches from using the same budget.
During daily reviews in the first 30 days, we adjust bids and exclude searches that waste your budget. We continue those adjustments weekly afterward, using lead quality to guide spending.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Paid and organic results in context
Google Ads was part of Lithium's engagement with Drake’s 7 Dees, alongside SEO and a new website for the garden center. The case records both paid and organic performance. In the separate testimonial, Dozer Dave's Dave Turin recommends DJ for website and internet marketing help.
Garden center380%more organic traffic
in one year
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveChoose where the ads run
If you advertise in Sparks, review its PPC page alongside your Reno plan. Roseville, Chico, Sacramento, Elk Grove and Stockton are separate California markets. The Nevada page links the state's other cities; the places you choose for an ad campaign should follow your service coverage.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
The fee depends on ad spend, the channels being managed and the landing page work required. Management starts from $500 a month, plus ad spend. We set out both costs before launch so you can see what goes to campaign work and what goes to buying advertising.
We use expected click costs, the services you sell and what a booked job earns after costs to set a starting budget. A narrow test is easier to judge than a campaign advertising everything at once. Once leads arrive, average lead cost and your booking feedback guide the next spending decision.
Initial results typically arrive in the first week after a campaign starts. That early activity helps us identify search terms and offers to improve. Your team's feedback on the calls matters too: we want to learn which requests fit the services and areas you intended to advertise.
A small crew can focus the account on a limited service list and coverage area. We write ads that say what the company handles, use matching landing pages and exclude unrelated searches. Tell us when capacity changes so the offer and spending plan can be reviewed.
Expect a six-month starting term; after that, the agreement renews monthly and requires 30 days’ notice. The proposal records the management scope and advertising budget as separate costs. During the engagement, campaign reviews let you discuss lead quality and spending before making the next budget decision.
Free action plan
Bring an example of a job you would like to book more often, including its typical revenue and costs. A short video call with a co-founder will turn that starting point into a free PPC plan with a proposed budget.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ