FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing built around Richmond service businesses
A marketing agency that helps Richmond businesses book more work.
Get a marketing plan for your Richmond service business that connects search, websites and calls, with a co-founder helping you choose where to start.
- Service pages backed by real projects
- Lead reports across your campaigns
- Phone answers that match your offers
Google searches each month
What Richmond searches for, by service
1,570
searches a month
- Digital marketing550
- Web design550
- SEO460
- PPC management10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make the pieces agree
Your Richmond marketing should sell the same work everywhere
Lithium Marketing brings Richmond service businesses a coordinated plan for attracting customers and turning their calls into work. The Richmond metro has 1,389,338 residents. Decide which parts of that market your crews can serve, then carry the same coverage and service list through your website, search campaigns and phone answers.
A roofing ad should lead to roof services you provide, and the person answering should know how estimates get scheduled. The same applies to a plumber or landscaper. We connect those steps and report on calls and leads, with your booking feedback helping us decide what needs attention. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Choose the work you need
Give each part of your marketing a job
You can start with a single service. The Richmond pages below explain the work, prices and decisions behind each option.
Build search visibilityHelp customers searching Richmond find detailed answers about the repairs, installations or projects your business sells.Learn more Explain the job before the callShow Richmond property owners your finished work and give them a short route to an estimate on a website you own.Learn more Put advertising money behind prioritiesFocus paid campaigns on the Richmond services you have room to book, using lead reports to guide spending.Learn more Keep callers moving toward a bookingGive callers a receptionist that knows your Richmond coverage and estimate process, with custom automation available for follow-up tasks.Learn more
Start with the customer’s search
A large search market still needs a selective plan
The phrase “plumber richmond va” generates about 2,400 searches a month. If plumbing is your trade, the next decision is which services deserve the strongest pages and advertising support. A drain-cleaning customer should find that service quickly, including what happens when they call.
For “landscaping richmond va”, the average paid click costs $5.56. That gives a landscaper a concrete starting point for an advertising budget, but the offer still matters: maintenance and a full garden project need different descriptions. We compare campaign lead costs with the work you book before recommending more spending.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency richmond va | 320 | $9.68 |
| digital marketing agency richmond va | 140 | $3.28 |
| digital marketing richmond va | 90 | $19.61 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration richmond va | 140 | $43.43 |
| garage door repair richmond va | 480 | $38.21 |
| plumber richmond va | 2,400 | $34.17 |
| hvac repair richmond va | 110 | $23.48 |
| pest control richmond va | 2,400 | $19.81 |
| roofing company richmond va | 1,000 | $17.85 |
| electrician richmond va | 880 | $14.31 |
| landscaping richmond va | 590 | $5.56 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 234 to 1,800 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber richmond va”, as Google showed it to a searcher located in Richmond. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who arranges the work
Make room for homeowners and property managers
In Richmond city, 43.5% of occupied homes are owner-occupied. If you take rental-property work, say how owners and managers can arrange it. Your website can explain the process, your ads can target the service, and your phone answers can ask who will authorize the job.
Keep that promise consistent when the property changes hands or a different person calls. A clear description of what happens after an estimate request saves your team from explaining basic arrangements repeatedly. You provide the policy; we put it where customers can find it.
- residents (2025 estimate)
- 237,257
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.7%
- population change, 2020 to 2025
- housing units
- 114,293
- housing units
- of occupied homes owner-occupied
- 43.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 70.9%
- of homes built before 1980
- median home value
- $353,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Positioning among local trades
Show buyers what your company does well
Residential remodeling accounts for 81 establishments in Richmond city. A broad claim about quality leaves an owner with little to compare. Photos of your own work, explanations of the projects you take and answers about the estimate process give your company a more specific introduction.
Richmond city also records 35 new home builders. Building and remodeling deserve different service descriptions, even when a company offers both. For repair and maintenance trades, the same discipline applies: tell the customer what you can fix and how to get help.
County Business Patterns
Trade and home service businesses in Richmond city
Establishments by industry, 2023
- Residential remodelers81
- Plumbing, heating and air-conditioning contractors49
- Landscaping services39
- Electrical contractors35
- New home builders35
- Painting contractors26
- Roofing contractors14
- Excavation and site preparation contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Decide what deserves the budget
Build a plan you can check against booked work
Your job priorities come first. We use the site and lead records to decide which marketing work should support them.
1
Agree on the work you want more of
Tell us which jobs fit your crew, where you take them and how much capacity you have. We compare those priorities with the services your marketing currently promotes.
2
Follow a customer through your marketing
We check the search listing or ad, the page it opens and the next step toward contacting you. That reveals gaps such as an unclear offer or a hard-to-use form.
3
Put the chosen services on one brief
We set the website, SEO, advertising or receptionist scope around the same business goals. Each recommendation includes its purpose and price before work begins.
4
Use booking feedback to set the next priority
Reporting shows recorded leads and their sources. You tell us which turned into estimates and jobs, so we can improve the plan with the outcome in view.
A service business engagement
F&W Fence Co. paired its site with SEO and advertising
For F&W Fence Co., Lithium delivered a website, search engine optimization and Google Ads. The case records the results of that engagement for the fence business. In the accompanying testimonial, Kevin Atiyeh explains how Lithium understood the specialties of Atiyeh Bros, his carpet and rug company.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetPlanning beyond Richmond
Compare the markets your business may serve
Newport News, Hampton and the other linked Virginia cities have separate marketing pages; Waldorf is in Maryland. Use those pages when considering another market, or open the Virginia directory to choose a city elsewhere in the state.
Pricing
Choose a service with its cost in view
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Making the marketing decision in Richmond
Still curious?
Call (503) 766-5964 or email [email protected].
Can I hire Lithium for the weak part of my marketing first?
You can begin with the service your business needs most. Bring your existing website and any campaign reports, and we will explain what is worth keeping and what needs work. A strong website may need better search visibility; a busy phone line may need more reliable answering.
What should a Richmond contractor budget for ongoing marketing?
The budget follows the services you choose and the jobs you want to win. SEO runs $1,300–$3,000 a month; Google Ads starts at $500 a month in management, plus ad spend. We compare the proposed spending with your average job revenue and booking history before recommending a scope.
How can I tell if the plan is bringing business?
Look at recorded calls and leads alongside the jobs your team books. We report on lead sources and campaign performance, then use your feedback on estimates and sales to guide changes. More visits are encouraging only when the people arriving are customers you can serve.
What commitment comes with an ongoing service agreement?
The usual starting term is six months, followed by monthly service with 30 days’ notice. The AI receptionist has no contract, and website or custom automation projects have their own scope. We set out the terms for the work you select before you commit.
Do you understand businesses that sell both urgent repairs and planned projects?
The plan can support both, with separate offers and ways to contact you. An urgent repair page needs a prominent phone number and accurate availability; a project page needs examples and an estimate request. Your staff’s capacity determines which work gets priority when we plan campaigns.
Free action plan
Find the next step for your Richmond marketing
Tell us where marketing is falling short: too few calls, the wrong jobs or leads that never get booked. Bring your website link and available reports to a short video call with a co-founder, who will help choose the first service for your free plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ