FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Paid search for Richmond service companies
A PPC agency for Richmond businesses ready for more leads.
Put Richmond advertising spend behind the services you want to book, with Google Ads reporting that shows calls, leads and average lead cost.
- Campaigns focused on your priority jobs
- Search terms checked for wasted spend
- Call and form conversion tracking
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Spend with a job in mind
Richmond PPC needs a budget your jobs can support
Lithium Marketing plans and runs paid search campaigns to bring Richmond service businesses more calls and estimate requests. “Water damage restoration richmond va” averages $43.43 per click. Before buying traffic at that price, we need to know what a booked job earns your business and how often a call becomes work.
The average click for “plumber richmond va” is $34.17. A paid visitor needs a page that answers the service question and makes contacting you easy. We set the ad, landing page and tracking up as one customer journey, then use campaign lead costs and your booking feedback to judge the spending.
Choose the test carefully
Different Richmond services need different advertising plans
A click on “landscaping richmond va” averages $5.56. For a landscaper, a focused campaign can test a specific offer such as ongoing maintenance or an installation estimate. The landing page needs to explain that offer, including the next step and the area you cover.
When “plumber richmond va” was checked, four paid search ads appeared. To compete for that attention, your ad needs to say which service you provide and give the visitor a reason to choose it. We also review search terms and exclude unrelated jobs, recruitment searches and other traffic that does not fit the campaign.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency richmond va | 10 | not reported |
| google ads agency richmond va | under 10 | not reported |
| ppc management richmond va | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration richmond va | 140 | $43.43 |
| garage door repair richmond va | 480 | $38.21 |
| plumber richmond va | 2,400 | $34.17 |
| hvac repair richmond va | 110 | $23.48 |
| pest control richmond va | 2,400 | $19.81 |
| roofing company richmond va | 1,000 | $17.85 |
| electrician richmond va | 880 | $14.31 |
| landscaping richmond va | 590 | $5.56 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 4 recorded
- Local listing reviews
- 234 to 1,800 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber richmond va”, as Google showed it to a searcher located in Richmond. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Timing and territory
Let crew availability shape where and when ads run
Richmond has hot, humid summers and moderately cold winters. If weather affects your HVAC, roofing or outdoor-service bookings, bring the months when your calls rise and the periods when you have space for more work. We can plan spending around that history and adjust as capacity changes.
The Richmond metro includes Henrico and Chesterfield counties. Covering the city does not automatically mean you want every job in the wider area. We set campaign locations with you and keep the coverage stated in the ads consistent with the landing pages.
- residents (2025 estimate)
- 237,257
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.7%
- population change, 2020 to 2025
- housing units
- 114,293
- housing units
- of occupied homes owner-occupied
- 43.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 70.9%
- of homes built before 1980
- median home value
- $353,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Make the offer specific
Compete on the service a customer wants today
Richmond city’s trade record contains 14 roofing contractors. A roofing campaign should distinguish a repair call from a replacement estimate, with different page content for each. The budget goes toward the jobs you want to quote, and the report shows how the corresponding campaigns perform.
Landscaping services number 39 establishments in Richmond city. For a company offering both regular maintenance and larger installations, separate campaigns help you compare lead costs and booking outcomes. Your most expensive click can still lead to worthwhile work; your cheapest can still be a poor fit.
County Business Patterns
Trade and home service businesses in Richmond city
Establishments by industry, 2023
- Residential remodelers81
- Plumbing, heating and air-conditioning contractors49
- Landscaping services39
- Electrical contractors35
- New home builders35
- Painting contractors26
- Roofing contractors14
- Excavation and site preparation contractors8
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Before and after launch
Give your ad account a measurable starting point
The first budget is a test you can evaluate. We agree on the services and territory before the campaigns spend.
1
Connect the offer to its likely return
We ask about typical job revenue, booking rates and the work your crew can take. Existing account data helps us decide where to keep spending and where to narrow the test.
2
Prepare the pages and conversion reporting
Each priority service gets an ad and landing page that agree. We configure call and form tracking so recorded leads can be reviewed by source and campaign.
3
Launch with frequent adjustments
Optimization runs daily for the first 30 days, then continues with weekly adjustments. We use search terms and conversion performance to refine bids, exclusions and ads.
4
Compare lead costs with booking feedback
You identify which calls led to estimates and completed work. We review that feedback with campaign averages before changing the budget or testing another service.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising within a broader engagement
Paid search backed a website and SEO at F&W Fence Co.
The F&W Fence Co. report covers more than its advertising account: Lithium’s work included Google Ads, a website build and SEO for the fence company. Paid and organic measures appear in that wider context. The adjacent recommendation comes from the carpet and rug trade, with Kevin Atiyeh describing Lithium’s understanding of Atiyeh Bros.
Fence“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetEvaluate another advertising market
Keep expansion budgets tied to the place you are targeting
Use the PPC links to inspect separate markets such as Newport News and Norfolk before expanding your advertising. The list includes Waldorf in Maryland, while the Virginia link opens the statewide directory; none of these cities needs to be included in your Richmond campaign by default.
Published price
Separate the agency fee from your advertising spend
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Decisions behind a Richmond PPC campaign
Still curious?
Call (503) 766-5964 or email [email protected].
What are the management fee and advertising costs?
Management starts at $500 a month, plus ad spend. The fee depends on advertising spend, channels and landing page work. Google receives the advertising budget separately, so we discuss both costs when planning a campaign and agree on the management scope before launching.
How soon can a paid search test bring leads?
Initial results typically arrive during the first week of running campaigns. We then use search terms and conversion data to improve the account. Early leads help test the offer, but deciding to increase spending also requires your feedback on the jobs those leads became.
Can Google Ads make sense with a modest budget?
A modest budget needs a narrow, well-chosen test. We can concentrate on a priority service and the locations you want to work, then compare the resulting average lead cost with your booking rate and job revenue. We will discuss the limits of the test before asking you to fund it.
Will a report show the difference between calls and booked jobs?
Reporting shows recorded calls, leads and average cost per lead by campaign. Your team’s booking feedback adds the next part of the story. A low lead cost means less if those callers ask for services you do not offer, so that feedback informs changes to ads and targeting.
What if I want other ad channels or need to end the agreement?
Channel changes are agreed as part of the scope. Lithium can also run Microsoft Ads, Meta advertising and LinkedIn campaigns when they fit the audience. The usual agreement begins with six months and then continues monthly with 30 days’ notice; we explain the terms before work starts.
Free action plan
Work out a Richmond PPC test worth funding
Send your current ad report, priority services and typical revenue from a booked job. A co-founder will go over the budget and tracking requirements during a short video call and prepare your free PPC plan.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ