SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Digital marketing in Rochester, New York
A marketing agency for Rochester businesses: website, search, ads and phones in one plan.
A Rochester service business gets one plan for its website, search, ads and phones, with published prices before work starts.
- Site, search, ads and phones in one plan
- Calls tracked back to their source
- Reports in calls and booked jobs
Google searches each month
What Rochester searches for, by service
1,120
searches a month
- Web design410
- Digital marketing360
- SEO350
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
What one Rochester plan covers
Lithium Marketing runs the website, SEO, Google Ads and AI receptionist for Rochester service businesses, so a search on a phone turns into a call your team can book. The website, SEO, ads and receptionist each have a published price, and a co-founder runs the first call.
The Rochester metro area holds 1,056,149 people, and Monroe County alone holds 750,506. A shop that advertises only inside the city line leaves Irondequoit, Brighton and Greece to competitors, and one plan should cover the whole area your crews drive.
How the four fit
Where the four services meet
Pick the service that closes your biggest gap first. Each card opens the Rochester page for that service.
Search pages for the work you sellService and town pages built around the phrases customers here type, plus the Google Business Profile and listings that back them up.Learn more A site that shows finished jobsYour finished jobs in photos, a fast WordPress page sized for a phone, and the domain registered in your name.Learn more Ads measured in callsGoogle Ads that start from the click prices in the table below, with tracking that ties each call to its keyword and a report on cost per lead.Learn more A phone line that answers at 2 a.m.Every call answered 24/7, jobs booked onto your calendar and a transfer to a real person, for $179 a month with no contract.Learn more
Search in Rochester
What Rochester searches tell you before you spend
Two searches tell the story: “marketing agency rochester ny” draws 260 searches a month at an average of $13.10 a click, and “garage door repair rochester ny” draws 1,900. The first is an owner looking for help; the second is a customer looking for a trade. The plan starts from the customer searches, then decides which of the four services goes after them.
Click prices separate the trades as much as volume does: landscaping averages $5.70 a click in Rochester while garage doors run $43.65. We look at what a booked job is worth to you before recommending how much of the budget goes to SEO and how much to Google Ads, because the same split does not suit a plumber and a landscaper.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency rochester ny | 260 | $13.10 |
| digital marketing rochester ny | 70 | $10.61 |
| digital marketing agency rochester ny | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration rochester ny | 170 | $47.72 |
| garage door repair rochester ny | 1,900 | $43.65 |
| plumber rochester ny | 1,000 | $38.27 |
| roofing company rochester ny | 1,000 | $28.51 |
| pest control rochester ny | 1,600 | $16.43 |
| hvac repair rochester ny | 90 | $16.01 |
| electrician rochester ny | 720 | $14.77 |
| landscaping rochester ny | 880 | $5.70 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 222 to 3,000 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber rochester ny”, as Google showed it to a searcher located in Rochester. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Rochester market
Two incomes, one service area
Rochester's median household income is $47,213, against $76,382 across Monroe County. A city landlord weighing a repair and a suburban owner planning a remodel are not the same buyer, so the site should give each one a page that speaks to the decision in front of them.
Rochester's occupied homes are 38.1% owner-occupied; Monroe County's are 63.7%. A business that works both sides needs rental-property content and homeowner content, and the plan should say which comes first.
- residents (2025 estimate)
- 206,108
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.4%
- population change, 2020 to 2025
- housing units
- 104,479
- housing units
- of occupied homes owner-occupied
- 38.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 87.3%
- of homes built before 1980
- median home value
- $139,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Monroe County
Different trades, different sales
Monroe County lists 382 residential remodelers, 294 landscaping companies and 202 plumbing, heating and air-conditioning contractors. A remodeler sells a project that takes weeks, a plumber sells a call today, and the marketing mix follows the sale, not the trade label.
Those counts are a map of who a customer can call. The page, the profile and the photos have to say what your business does that the next name on the list does not, and that is a writing job before it is an advertising one.
County Business Patterns
Trade and home service businesses in Monroe County
Establishments by industry, 2023
- Residential remodelers382
- Landscaping services294
- Plumbing, heating and air-conditioning contractors202
- Electrical contractors149
- Painting contractors100
- New home builders93
- Excavation and site preparation contractors58
- Roofing contractors56
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Where the plan starts and what follows
Nothing gets a budget until the phone record shows where today's jobs come from.
1
Start with the calls that already arrive
Tracking goes on the site and the Google Business Profile first, and your team notes what each caller wanted, so the plan begins with your own record.
2
Make the landing page fast on a phone
A page that stalls before the phone number loads loses the visitor, so the site gets repaired or rebuilt before more traffic is sent to it.
3
Choose search or ads per trade
A roofer with costly clicks and a landscaper with cheap ones should not split the budget the same way, so the channel mix follows your trade and your season.
4
Put phones and follow-up in place
The AI receptionist answers the phone and books the job, and custom automation keeps the follow-up text and the review request moving.
Proof
Byers Septic Service: website, SEO and Google Ads
Byers Septic Service hired Lithium to build a website and run its SEO and Google Ads. The card reports what that combined work produced. Drake Snodgrass, who owns Drake's 7 Dees, a garden center, gives the quote beside it about his company's experience with Lithium, and every number on the card is printed on the client's case study.
Septic“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Rochester
Nearby markets with their own pages
Buffalo and Syracuse are the biggest nearby markets, and Ithaca, Binghamton and Utica each carry their own search figures. Erie is a Pennsylvania city and sits with its state, while the New York page lists every city in New York that Lithium covers.
Pricing
What marketing costs for a Rochester business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Rochester owners ask about one plan
Still curious?
Call (503) 766-5964 or email [email protected].
Which service should a Rochester business pay for first?
Whichever gap costs you the most calls. A phone that rings out, a site that stalls on a phone and a page nobody finds are three different problems, and the first call is where we put them in order against your budget. A co-founder runs that call.
Can I start with one service?
A single service is a normal place to start. Begin with a website or Google Ads and add the rest once the calls justify it. One tracking setup covers all four, so a service you add later is measured alongside the first one.
How do you handle a business that runs several trades?
Each trade gets its own page and its own Google Business Profile category, and the call tracking records which service the caller asked about. A plumber who also clears drains can have a page for each service under one company name, and the caller sees that name on both.
What changes the monthly total when I add a service?
Each service has its own price, so adding one adds that price and nothing hidden. The site is a one-time build, SEO runs as a monthly range set by the pages and market, the ads fee moves with spend and channels, and the receptionist is billed on its own.
How does Lithium work with a Rochester business?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs your strategy calls, and your account manager handles the day to day.
Free action plan
Build one plan for your website, ads and phones
Send your website address, the services you sell and the towns your crews cover. On a short video call, a co-founder will mark what to fix first and write the plan around your busiest trade.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ