Utica marketing that starts with the calls you get now, then adds one service.

Start with the gap that costs calls. Voicemail that never gets returned points at the receptionist, a site that hides the number on a phone points at the website, and a site nobody finds points at the search work or the ads. On the first call, a co-founder reads the tracking and says which one to fix first.

One is a fine place to start. Pick the service that fixes the loudest problem, then add another once the calls justify it. Because the tracking is shared across all four, a second service shows up in the same numbers as the first.

Email, phone or video, whichever is easier. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. The first call and every strategy call are with a co-founder, and Allison McKenney is the person to ask about the smaller things.

The website, SEO, Google Ads and AI receptionist each carry a published price, and custom automation is scoped after a discovery call. A second service adds its own price. What moves that price is the work: how many pages the market needs, how much goes to ad spend and which channels, and how large the build is.

Those are on the client list already, alongside plumbers, roofers and landscapers. The work is the same: a customer looks the business up before calling, and the site, the search work and the ads decide what happens next.