PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Marketing in Erie, Pennsylvania
A marketing agency for Erie service businesses that turns searches into calls.
One plan puts the site, the search work, the ads and the phone together for Erie service businesses, with every call counted on one number.
- Pages for every trade you sell
- Calls tracked across all four
- An AI receptionist that books jobs
Google searches each month
What Erie searches for, by service
220
searches a month
- Web design140
- SEO50
- Digital marketing30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The four services in one place
What one plan should cover for an Erie service business
One plan covers the website, local SEO, Google Ads and AI phone answering for Erie service businesses, and Lithium Marketing runs all four. Buying them together means a search on Google ends with a call your team can answer.
The searches are already there: about 1,600 a month for “plumber erie”. A business that sells three trades needs a page for each one, a Google profile that lists all three, and an ad budget pointed at the job you want filled this month.
The four services
Four services, one plan for an Erie business
Fix the gap that costs you the most calls first. Add a second service when the first shows a return, and use the cards below to see what each one covers.
Local SEO for Erie searchesTrade pages, township pages and a complete Google profile, so Google can match each service to the search that names it.Learn more A website you can editA fast WordPress site in your name, with job photos, township pages and a call button on every screen.Learn more Google Ads in your own accountCampaigns for the work your crews can take, a landing page per service, and a report in calls, leads and cost per lead.Learn more An AI receptionist on your lineEvery call answered, jobs booked and callers texted, with custom automation scoped apart when the admin work needs it.Learn more
Search in Erie
Where Erie marketing searches go
Searches naming Erie for marketing help are thin: about 30 a month across “digital marketing erie” and the agency phrases beside it. That number will not fill a calendar. The trade searches below fill one, which is why the plan starts with the work you sell.
The trade table ranks the trades by what a click costs. “pest control erie” averages $14.91 and “landscaping erie” averages $2.65, so the same budget buys a different number of conversations in each trade. Put the money behind the work your crews can take.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing erie | 20 | not reported |
| digital marketing agency erie | 10 | not reported |
| marketing agency erie | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company erie | 720 | $25.19 |
| plumber erie | 1,600 | $16.77 |
| pest control erie | 480 | $14.91 |
| garage door repair erie | 140 | $10.51 |
| electrician erie | 590 | $3.34 |
| landscaping erie | 390 | $2.65 |
| water damage restoration erie | 30 | $0.25 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 314 to 752 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber erie”, as Google showed it to a searcher located in Erie. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Erie market
A smaller city with older homes
Erie has 91,838 residents, and 88.6% of its homes were built before 1980. Work on older houses is the bread and butter here, so repair, replacement and upgrade pages matter more than a gallery of new construction.
Erie County looks different on value: the median home in the county is worth $177,000 against $115,200 in the city. Millcreek Township and upper Peach Street in Summit Township hold the metro area’s newer developments, so a contractor who crosses the city line needs pages that name those places and show work on newer houses.
- residents (2025 estimate)
- 91,838
- residents (2025 estimate)
- population change, 2020 to 2025
- -3.3%
- population change, 2020 to 2025
- housing units
- 43,681
- housing units
- of occupied homes owner-occupied
- 54.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 88.6%
- of homes built before 1980
- median home value
- $115,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Erie County
The trades that lead Erie County
Erie County has 6,103 establishments, and the trade chart opens with 107 landscaping companies, 87 residential remodelers, 65 plumbing, heating and air-conditioning contractors and 59 electrical contractors. In a county this size, the customer has options, so reviews and a page per service carry more weight than a tagline.
The smaller trades on the same chart still matter: 23 painting contractors, 20 excavation and site preparation contractors, 16 roofing contractors and 14 new home builders. A painter with a page per finish and a roofer with a page per repair can go after the searches a one-page site never covers.
County Business Patterns
Trade and home service businesses in Erie County
Establishments by industry, 2023
- Landscaping services107
- Residential remodelers87
- Plumbing, heating and air-conditioning contractors65
- Electrical contractors59
- Painting contractors23
- Excavation and site preparation contractors20
- Roofing contractors16
- New home builders14
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order an Erie marketing plan runs in
Before any budget moves, you get a count of the calls each trade and each channel already brings in.
1
Track today’s calls first
Call and form tracking go on the site, the Google profile and any ads already running, so month one shows which trades ring you and which stay quiet.
2
Repair or replace the site
We fix or rebuild a site that is slow on a phone or hides the phone number, because every other service sends visitors there.
3
Choose the trades to push this month
Trade and city pages come from SEO, Google Ads goes after the jobs you need filled now, and both report into the same tracked number.
4
Put the AI receptionist on every call
The receptionist answers every call, books what it can and passes the rest to your team under rules you approve.
Proof
Three services, one plumbing company
Sarkinen Plumbing, a Portland-area plumbing company, bought a new website, SEO and Google Ads from Lithium as one project, and the card’s numbers come from that combined work. Nathan Boos of Hillsview Building adds his own recommendation beside it.
Plumbing“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Erie
Marketing for the cities and states around Erie
Erie sits in northwestern Pennsylvania, so the neighboring pages cover cities in three other states. The pills below open the same plan for Buffalo and Rochester in New York, Cleveland and Akron in Ohio, Pittsburgh in Pennsylvania and Wheeling in West Virginia; the Pennsylvania directory collects the rest of the state.
Pricing
What an Erie marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Erie marketing questions, before the first call
Still curious?
Call (503) 766-5964 or email [email protected].
Which marketing job should an Erie business fix first?
Count where the work drops out. Calls that go unanswered and never come back point at the phone line; visitors who leave without calling point at the site; steady traffic with few calls points at search and ads. Bring the call log and the site to the first video call and a co-founder will name the weakest link.
Can we hire one service without the rest?
You can start with one piece, usually the one that is losing calls, and fold in the rest once it shows a return. Because every service feeds the same call tracking, a later addition is judged on the same calls and booked jobs as the first.
How does the first call work?
A co-founder takes the first call and goes through your site, ads and phone setup with you. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. The same co-founder stays on the strategy calls after that.
How is a multi-service total worked out?
The total is the services you choose, each at its own price. Four of the five are published; custom automation is quoted after a free call, and a larger website or a bigger ad budget moves only its own line.
Who else does Lithium work with besides trades?
The core is home service businesses, with current clients in manufacturing, insurance and real estate as well. The common thread is a buyer who opens Google before dialing, so the first task looks the same across all of them: make the offer and the coverage area plain.
Free action plan
Map the first three moves for your Erie business
Tell us which trades you want more of and send the site you have now. On a short video call, a co-founder will put the fixes in order by what brings calls soonest.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ